this post was submitted on 21 Apr 2025
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I keep seeing posts mentioning this phenomenon more and more often.

For instance:

More and more men are being sucked into parts of the internet that circulate misogynist content, leaving their families to deal with the wreckage

'Andrew Tate phenomena' surges in schools - with boys refusing to talk to female teacher

Like, why? Why now? Why even? I really wish I had a time machine where I could go to the future and ask them what the general reasons were for this social development. But I feel like I'm looking for the specific thorn on a cactus that popped my balloon.

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[–] oakey66@lemmy.world 98 points 5 days ago (4 children)

A lot of young men frustrated with the lack of community, the fleeting chance of making good money, buying a home, etc. are looking for something/someone to blame. Misogyny and xenophobia are easy escape hatches for difficult times.

[–] timewarp@lemmy.world 36 points 5 days ago

This is pretty much the most accurate response here. People like Andrew Tate are a symptom of a problem we have in society as a whole. The cure isn't to block the symptom, because the disease is still there. The solution involves hard work & holding our own politicians accountable.

[–] BarrierWithAshes@fedia.io 21 points 5 days ago

Social atomization is another huge aspect of this.

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[–] DevCat@lemmy.world 83 points 5 days ago (15 children)

Part of it is that women have achieved an educational level as a group that allows them to make better choices. They no longer have to choose which is the nicer wife beater in their town.

The incels seem to have a problem with this. The idea of having to compete based upon personality, likability and in general the ability to treat another person as a human being bothers them.

[–] Goodmorningsunshine@lemmy.world 31 points 5 days ago

And if we let this follow the path it's on, they'll try to put us in burqas rather than working to become better people.

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[–] zxqwas@lemmy.world 68 points 5 days ago (2 children)

Young men have problems in their lives, like everyone else does, maybe less, maybe more than other groups in society but that does not matter because for them it's the most vivid problems. He talks to specifically them and their problems.

I don't know how the media in your country sounds*, but here every time there is an issue discussed it tends to be: women, minorites, whatever have a problem, men are the problem.

If the mainstream does not talk about young men's issues, you will hand over the attention of young men to someone who does.

*In a news article, or a political speech try switching the word man/woman black/white immigrant etc for their opposite. Some of them sound absolutely absurd when you do.

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[–] Opinionhaver@feddit.uk 65 points 5 days ago (7 children)

Young men are struggling badly, and almost no one seems to take it seriously. A lot of them want to man up - but the message they get from much of the media is to man down. I saw a Reddit thread asking who young boys could look up to as a role model, and the top answer was Aragorn. You literally have to turn to fictional characters to find someone broadly seen as decent.

They gravitate toward people like Andrew Tate (and Joe Rogan, Jordan Peterson, Jocko Willink, David Goggins, etc.) because those are some of the only public voices telling them it’s okay to be a man - and to embrace masculine traits - without apology.

[–] spankmonkey@lemmy.world 28 points 5 days ago (1 children)

Nick Offerman is right there!

[–] blarghly@lemmy.world 13 points 4 days ago (3 children)

I mean, the problem is that Nick Offerman is too wholesome. Young guys are horny. They need role models who are also horny. But the message that is sent is "it is good to be a man, but only once you are 40 with a pot belly and a wife and kids and no sex drive." Or "it is okay to be a man, but if you want to be horny, you have to be gay". Or "it is okay to be a horny straight man, but only if you are so dumb and mockable as to be harmless."

Show me the man, fictional or not, who is straight, sexual, and not constantly the butt of the joke. Show me an example of where a man wanting to have sex for the sake of having sex - not to get a girlfriend or live happily ever after - is framed as a legitimate goal which should be supported by the people around him, and which is not seen as a farce.

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[–] Wanderer@lemm.ee 15 points 4 days ago* (last edited 4 days ago)

Actual answer is too far down.

Also innocent boys doing nothing wrong being told they are the cause of all the problems in the world while they struggle and see everyone else get help they are excluded from.

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[–] ImplyingImplications@lemmy.ca 61 points 5 days ago (1 children)

I feel like there's always been a culture of boys and young men who didn't respect women, there's just never been podcasters actively promoting it.

The internet allows idiots to broadcast their message worldwide and social media promotes the most controversial stuff in order to drive engagement and, more recently, to promote a culture war that keeps the populus divided.

[–] UnderpantsWeevil@lemmy.world 37 points 5 days ago (1 children)

there’s just never been podcasters actively promoting it.

Before podcasts, we had a bunch of AM radio, grindhouse movies, pulp fiction, skin mags, and incel blogs. Joe Rogan is an archtype that echoes through the ages.

[–] mutual_ayed@sh.itjust.works 20 points 5 days ago

I remember when every friend group had a stoned uncle who lived in Grandma's basement and would spout alien hotep lost city of z under water bullshit.

Some asshole at Spotify gave one a podcast and here we are.

[–] rosco385@lemm.ee 57 points 4 days ago (3 children)

From around 2022 until just recently YouTube Shorts was heavily pushing Tate on me (an almost 50 year old man).

No matter how many times I disliked and/or blocked the poster, the YouTube algorithm just kept throwing more Tate at me. I don't know what I did to make YouTube think I'd be interested in that clown.

On the plus side, it made me a lot more aware of what's going on, hence my efforts to get Google out of my life. I can spot someone trying to manipulate me, but I have young sons who might not.

[–] CheeseToastie@lazysoci.al 19 points 4 days ago

Thanks for protecting your sons from that shit

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[–] Tattorack@lemmy.world 51 points 3 days ago* (last edited 3 days ago) (1 children)

Because young men have problems that aren't taken seriously. Then someone like Tate comes along and (quite literally) sells the "solution."

If a cult leader can swoop in and radicalise a whole lot of people, then there is an unaddressed or ignored problem going on. This is the kind of way someone like Hitler got so much support.

People who are educated, and live secure, fulfilling lives would be able to see Tate for the twat he is.

[–] Ostrakon@lemmy.world 19 points 3 days ago (1 children)

This is probably not the whole reason but in my opinion it is the primary one. Young men are indirectly being told their problems don't matter because when they are raised they get slapped down for trying to take attention away from women's issues, and that leaves a very sour taste in their mouths that makes it easy for charlatans like Tate to take advantage of. Especially low-status white men getting hit with the double whammy of being assumed to be just fine because everyone knows how easy it is to be a white man, right? Thanks, apex fallacy.

The times where men have tried to form positive social support structures like the MRA/MGTOW movement, they are derided as being misogynistic, which becomes a self fulfilling prophecy as the outside attacks reinforce those assumptions. If you look at these groups today, they are absolutely infiltrated by misogynist and racist voices, but that's not how they started. Gamergate is another example of this phenomenon.

I'm not trying to invalidate the issues women face or trying to claim that men have it worse. It seems we collectively treat this as a zero sum game instead of getting folks the help they need for the specific problems they face, and it creates a situation where people who could otherwise be saved are radicalized by assholes who are all too willing to capitalize on that and radicalize them. Worse, the continuing polarization makes it very difficult for anyone left of center to walk back and try to address men's issues without immediately being beset upon by a mercilessly vocal minority of feminists who see any attempt to help men as a distraction from their own issues.

Remember that each person parroting Tate's rhetoric isn't some hyper-privileged fratboy who is looking for an excuse to do violence to women. Some of them certainly are, but I would bet that a majority of them are low-status men who don't see any other options.

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[–] thawed_caveman@lemmy.world 50 points 5 days ago* (last edited 5 days ago) (11 children)

It used to be that women couldn't open their own bank accounts. Depending on how far back you go, they couldn't even own property. In this context, women really needed to get married if they wanted to do anything. For this and many other reasons, the bar was lower, men could get married with less effort. Nowadays women can do anything and the only reason for them to want a man is if they want to, so you actually have to put in effort now.

Also, gender roles are changing and there's no clarity as to what being a man is supposed to mean in 2025. If it's not protecting and providing, if it's not dying in war, then the purpose of men is undefined as of now, and there's a tendency to want to return to the older gender roles.

And late capitalism is stressful, and men aren't going to college as much these days. There's lots of reasons but this is what i can remember in five minutes

Further listening material

[–] stevedice@sh.itjust.works 18 points 4 days ago

To add to this: The internet has increased the reach of propaganda to heights it could only dream of. It used to be that you could just stop your kid from hanging out with the local neonazi group, now they can reach them right in their bedroom.

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[–] Waldelfe@feddit.org 45 points 5 days ago (3 children)

I feel like there is also a pathologization of being single. I was a teenager in the late 90s/early 2000s, so before most of social media. I'm also from a village where most people knew each other.

There were a couple of nerdy, shy guys who never had a girlfriend by the time of graduation. I only had one boyfriend at 16 for 2 month before his friend told me he was only dating me as a dare. I was "ugly" and "not a real girl" because I didn't wear makeup and mostly wore jeans and Tshirts. Stupid village kids.

Anyway, similar things happened to the nerdy guys. But no one started crying about all men/women being awful and no one became an incel. Several girls and boys in my class never dated by the time we graduated and that just wasn't a big deal. Nowadays everybody's being told there's something wrong with them if they've never had a partner by age 17.

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[–] BenjiRenji@feddit.org 37 points 4 days ago (3 children)

Lots of stuff. One has to do with modern feminism that has attempted to redefine the female gender role to become more independent and to adopt some traits that were traditionally masculine. This leaves some men clueless in their own identity, as traditional gender roles are a crutch for both women and men to kinda know their place in society. Now women refuse to fit their traditional role, so men have to redefine themselves too instead of relying on how it's been done in previous generations.

This cluelessness is frustrating and we've seen it pop up in different ways in the last decades. However with a more modern image of a woman manifesting, teens who have to figure out anyway who they are in society are affected more, especially young boys who are welcomed to society with no clear "default instructions" because the old gender role is demonized by a society that has largely accepted the new gender role for women, but is still clueless what men are.

Men may be the provider, but women now must be able to work too. Men could be more emotional and may take caregiver jobs, but women are considered better at them anyway and men are not trusted with kids or not taken seriously as caregivers. This is also not easy on women who now have children and need to care about a career. No wonder we have fewer children. And this also gets confusing for young men who go on dates, when they still need to pay for the bill at dates, their income still plays a role, even though women may make a lot of money (or even more than them) too now.

I hope this doesn't read as a rant, because I see feminism as a positive development even though I acknowledge the new challenges it provides.

Based on this background young, impressionable boys are sucked in by social media algorithms and confronted with the frustration and backlash of these men like Tate, that promote a return to the old gender roles. Many things he says could be something they said to your great granddad. Social media also leads to content and community bubbles, which are harder to penetrate for alternative ideas, so once you are "red pilled" you won't get off your track.

Additionally social media is not just content, it also publicizes and quantifies your social status and connections with followers and likes. Social status is hugely important for teens who are looking for their place in society. Even when you move, you don't have a chance to try again with a new group of mates: you still have your account and your status follows you everywhere. This increases the stakes and leads to more extreme behaviors.

I think that's all the reasons I can think off. Sorry it's so long.

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[–] The_Picard_Maneuver@lemmy.world 29 points 5 days ago

A lot of young men are lacking role models and community these days.

More kids are growing up without fathers around now (single parenthood is up from 9% in the 1960s to about 25% today).

Most people's source of community used to be church, but since the advent of the internet, people are rapidly moving away from organized religion. I think this has disproportionately impacted men, who tend to be less social on average.

And I think in general, a lot of young men feel like nobody cares about their personal struggles.

So, even some toxic dude like Andrew Tate can show up and say "Hey, you're great. Here are the reasons why things are bad for you and what you should do, and here's a community of like-minded people to interact with." and these guys are going to dive in head first.

[–] arararagi@ani.social 27 points 3 days ago (1 children)

The right wing has easy answers for complex problems, so it's easier for them to recruit frustrated, average people.

[–] bluewing@lemm.ee 18 points 3 days ago

And the left is often paralyzed by the "complexity" of a solution and offers little no refuge for those in need. Sadly making those half baked ignorant simple solutions the only thing offered.

[–] rumschlumpel@feddit.org 24 points 5 days ago

Part of it is that propaganda works. A lot of people are trying to make fascism happen and this type of content fits right in.

But also, there's a growing issue of men not knowing how to act around women, and there isn't much non-misogynist competition for Tate. It seems like for a lot of people (both men and women) it's harder to make personal connections these days than it used to be, and apps like Tinder exarcerbate the issue.

[–] daniskarma@lemmy.dbzer0.com 24 points 4 days ago

That's what happen when identity politics mark a group as less important and the enemy.

It happens when right wing do identity politics an the marginalized minorities group together against it.

Left wing for some reason decided to use exactly the same strategy as the right wing and took identity politics as a way to do politics and they are having exactly the same result. The "marginalized" identity turned against them.

Surprised Pikachu face.

[–] aesthelete@lemmy.world 23 points 4 days ago* (last edited 4 days ago) (1 children)

The algorithm pushes them that direction.

On YouTube I'm constantly one video away from "owning the woke libs" content because I turned my view history off.

[–] pebbles@sh.itjust.works 16 points 4 days ago (2 children)

Yo the second I turned off personalized ads I got so many ads for erectile dysfunction medication. It felt like they were trying to embarrass me into turning personalized ads back on.

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[–] 2ugly2live@lemmy.world 23 points 3 days ago* (last edited 3 days ago)

Honestly, I think because it's comfortable. Andrew Tate and the like say that there is nothing wrong with you and it's society/women's fault. It doesn't challenge anything, not even the harmful standards for men (ex: High value = certain look/body, status, income, etc.). Dating has gotten harder for men. Women have a lot more options and choices, and I don't just mean in which man to marry, but even if they will marry at all. That means men have to offer more than just being the provider, as many women also have to work. And I don't think we set men up to be good partners. Providers? Sure. But to be caring, empathetic, loving and loved members of society? I don't think so.

I think women need to be taken out of the equation all together when it comes to the male lonilness epidemic because that seems to cause the spiral. If it was focused on how men could foster good relationships, in general, I think it would be better. Focus on how to join/find/form social clubs, make it okay to talk to the boys about how you're feeling, make it okay for them to need help. A lot of articles seems to boil down to more men are single, but I think it should be more of why don't men have friends? If men are single, that means there are single women out there as well, but they don't inspire these posts because women are allowed to foster platonic, deep relationships and we kind of tell me you either get a spouse for that or you just have to deal with it.

[–] lemmy_outta_here@lemmy.world 20 points 3 days ago

Life is hard and confusing. Many people are frustrated with the way that the social landscape has changed: relationships, jobs, and economic prospects have all shifted for the worse in developed countries. Young people are the most affected. Every time this happens, a con artist comes along and starts offering easy answers. Sometimes it's a politician, sometimes it's a religious leader. Nowadays, it's often an influencer.

Tate tells men, "it's not your fault that your life sucks," and he is right (to a point). After all, people who don't own houses can't be blamed for the state of the housing market, right? So who is to blame? According to Trump, it's brown people. According to RFK Jr., it's vaccines or food colouring or some shit. According to Tate, it's women. He tells young men that feminism is surely the reason they are unhappy: the Woke Left is trying to emasculate you! Be an alpha! Follow my simple formula for abusing women and accumulating money and your problems will go away.

Unfortunately, there are no easy answers. This is not a truth that all people can accept. We can fix some of the problems that we are facing, but it will take time, effort, and cooperation. In the meantime, many men are comforted by Tate's message: women are the reason you are unhappy, and everything can be fixed by returning them to bondage! If you are very young (or just a little stunted), this message is much more palatable than the admittedly challenging option of actually fixing things.

[–] MossyFeathers@pawb.social 20 points 5 days ago

The world around them is collapsing. Tate promises to have the solution. For whatever reason, his solution makes sense to them. So they follow him.

[–] weeeeum@lemmy.world 19 points 4 days ago (3 children)

I think its because, to an extent, masculinity has been villainized, and people who are masculine (in appearance, identity or desire to be traditionally masculine) naturally look for people that pretend to value them.

This combined with reduction or even removal of shop classes, reduced PE, recess and physical activities in school, female teachers now far outnumbering male teachers, and strict attitude towards typical male behavior can easily build a huge amount of resentment in young men. Most public schools now are heavily tailored towards female students.

Doing normal boy stuff, like roughing each other up and messing with your friends got me and other boys detention, and it felt extremely unfair.

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[–] rayyy@lemmy.world 19 points 3 days ago (2 children)

70 years ago a guy could graduate high school, get a job that allowed him to buy a car, buy a home and support a family, including college for his kids. They were too busy living a decent life. Then Reagan and the Republicans came to power.
Now, thanks to the vast economic disparity, guys have a very bleak future that makes them easy targets for hate-blaming almost any group of people except the rich who are responsible for their miserable lives.

[–] tankplanker@lemmy.world 14 points 3 days ago

There is a darker secondary element to that time period, freedom of choice for women. 70 years ago if a young woman wanted to leave home and setup on her own she really needed the financial support of a husband or other male relative, even if to just cosign agreements. You were properly tied to having a husband, expected to as well. The pressure from all angles to marry meant women would settle for some pretty shitty men in much larger numbers, and for longer as it was much harder to divorce.

As time has gradually removed this pressure, women no longer need to marry to get independence in the same numbers, so shitty men no longer luck into marriage. The rise of no fault divorce as a valid choice, and even not having to be married to have kids or live together as a socially acceptable choice further squeezes them out.

The whole trad wives movement is founded on restoring the power back to men in relationships.

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[–] Adulated_Aspersion@lemmy.world 19 points 4 days ago (1 children)

The algorithms in social media, media platforms, and search engines are all designed to keep users engaged so that ad revenue can be generated and user data can be harvested.

Adding to that, a lot of these misogynistic creators leverage predatory practices that manipulate marginalized people into sycophantcy.

When this and other factors come together, we wind up with mindless drones which are easily manipulated, constantly angry, and always searching for a way to "get back" at those that who marginalized them.

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[–] DancingBear@midwest.social 17 points 3 days ago (1 children)

Men and women basically make up 50% of the population each, more or less.

As long as we keep trying to blame society’s problem on one sex or the other, we’re never going to solve anything.

I personally think most problems in society, however, are more related to class than either gender or even race. If we can find a way to reduce income inequality (specifically between the rich and the poor) then I honestly think a lot of these issues would work themselves out naturally.

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[–] nek0d3r@lemmy.dbzer0.com 17 points 4 days ago (1 children)

The Innuendo Studios series' on YouTube Alt-Right Playbook and Why Are You So Angry especially illustrate this well and I highly recommend watching. It's very similar to what happened during gamergate. A lot of men who are frustrated are misled by these reactionary campaigns. Just like everyone else, they face the struggles of patriarchy, toxic masculinity, capitalism, etc. But Andrew Tate tells them it's not their fault, and reassures their insecurities that they're good guys, and tells them that the problem is women.

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[–] DarkFuture@lemmy.world 17 points 4 days ago

It's a combination of them being young and dumb, but also being brought up mind-fucked by social media from the beginning of their lives.

[–] Nyticus@kbin.melroy.org 16 points 5 days ago

Same reason people flocked to Trump to vote for him, this false idealization that he was this bold, bright and strong leader.

Same reason people worshiped Musk, thinking he was and is the future with all of the money to do it.

It's like any or all qualities of themselves that they lack or devoid of educating themselves or learning. They replace it with blind devotion.

[–] CaptainHowdy@lemm.ee 16 points 3 days ago (1 children)

Because society simply has mixed standards and very little empathy for men.

Our culture has (thankfully) shifted very far from the idea of the male role as sole protector and provider for the family. While that's great for women's independence, society hasn't changed the expectation that men should still primarily fill that role.

Young men are still expected to grow up to be financially successful, physically fit, willing to sacrifice their lives and happiness for their future families all while being completely emotionally invulnerable about all of it. Society is clear (and correct) that women can do any or all of that if they so choose, but it's totally also fine if they want to be a "traditional" woman.

We're at this halfway point where (compared to our traditional/conservative past) young women can choose any path they desire and it's acceptable and celebrated (which is a great thing). We just need to have that same expectation for young men, and make it clear.

When young men have problems, they very often are told to man-up or change themselves in some way (get a job, go to the gym, buy an expensive car)in order to fix it, when they need to be told it's okay to be upset, it's okay to share your feelings, it's okay to be vulnerable.

We can't send mixed signals that women are primarily attracted to rich, ripped, emotionally invulnerable soldiers. We've got to stop only celebrating men who are billionaires or professional athletes. Boys need to see their nerdy English teachers or average looking artists as role models.

I don't know how we can get there, but until we do our young men are going to continue this regression into toxic masculinity and far right ideologies.

This ended up way longer than intended, lol.

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[–] TaeKwonDoh@lemmy.world 13 points 4 days ago (1 children)

Because positive masculinity doesn't get clicks like toxic masculinity does, sadly. No shortage of examples of the latter, but there just aren't enough examples of healthy manhood out there to learn from, or at least not enough ones in the algorithms.

What's worse, in so many cases it's assumed that positive masculinity just means being receptive, sensitive, collaborative and being connected with others. These are qualities that are typically associated with women, and a lot of guys shun anything that might make them "look like a woman". Then it's assumed, more or less, that you'll need to be more like a woman in order to not be toxic.

Obviously not true, but this leaves young men in a vacuum. So they fail to live up to their potential, plus they lose out on relationships, are isolated from their peers who could steer them in a better direction, and are without a secure sense of self.

So, in come the Andrew Tates of the world to give them a seemingly easier and better way to cope. Sure, they're told they're special, but then they're fed the notions like "might is right", that there are only winners and losers in this world, and to "get the prom queen". Not wanting to miss out on this is incredibly enticing for these young men, so the manosphere sucks them right in.

It's gotta so, so much deeper than just changing the messaging. Positive male role models and helping young men understand who they are, creating healthy examples of masculinity that are both manly and positive, can make a difference. Without that, the far-right black hole that is the manosphere is going to keep getting more young men trapped in it.

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[–] DrDickHandler@lemmy.world 13 points 5 days ago (2 children)

Social media algos are creating this. This is why a lot of 20-38 year old young boys are turning to conservatism. This is how the rich wealthy elites are overthrowing the last few remaining democries. UK is currently their main target. They were successful with Germany and they are now expading. In 3-6 years, the world will have completely shifted to the right.

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[–] PugJesus@lemmy.world 13 points 5 days ago (7 children)

I think the decline of misogyny is the reason. As it's not as normalized as it once was, yet still a very powerful lingering thread in our culture, men are seeking validation for it where they would have otherwise found validation for misogyny, unasked for and unconditionally, in their everyday social circles in previous eras.

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[–] Hossenfeffer@feddit.uk 13 points 3 days ago

In the 1950s men ruled the home, earned the money, and were kings of their castles. Since then gender rules have been torn up and rewritten. Women have carved out new spaces for themselves with the support of allies. But there hasn't really been a new consensus of what a man's role is any more. The result being that lots of men see their domination being eroded by the new order of things.

Shitstains like Tate prey on this by offering stupid but simple answers or solutions. "It's not your fault that you're a failure, it's the [random mysogenistic term]'s fault. It's them, they've done this to you. They're cheating your out of your rights." It's the same rhetoric as Hitler blaming the Jews and Trump blaming immigrants and Musk blaming the 'woke mind virus'.

It gives young men an out. "This guy's winning at life and owning the [random mysogenistic term]! I should do what he does!"

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