this post was submitted on 29 Dec 2025
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There's a post I saw on reddit that points to the dimple on the side of a milk jug, and makes fun of all the people who don't know what that's for. In the comments are thousands of people giving dozens of different explanations, and all of them are wrong.

It is not there to indicate that the milk has spoiled by popping out due to gasses produced by spoiled milk. If there was enough gas to pop out the dimple, the whole jug would look like a balloon.

It is not there to provide structural integrity, like lateral support to prevent the bottles from crushing. The contents are under pressure, so if there was enough force on the jug from any direction, then the cap would pop off regardless of the shape in the sidewall.

The actual answer is that the dimple is added to ensure that all of the jugs contain the same volume of milk. Plastic jugs are blown into molds, and minor manufacturing variations over time would create jugs that hold different amounts of milk. Larger jugs would hold more than a gallon. They could just fill by volume, but consumers are wary of purchasing a bottle if it appears to be less full than the others. So they add the dimple to make it so that the level of milk is all the way at the top with minimal air between the milk and the cap.

You can verify this yourself by finding different jugs from the same supplier with dimples of different depths, or even no dimple at all. None of those other explanations would explain dimples of different sizes or jugs without dimples.

TLDR everybody is wrong. The milk jug dimples are added to ensure the jug contains the correct volume of milk.

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[–] BarbecueCowboy@lemmy.dbzer0.com 128 points 12 hours ago

You are correct that there is a connection to ensuring fill levels, but incorrect on it not being intended to provide structural integrity. It is both.

You can disable javascript to get around snopes adblock block: https://www.snopes.com/news/2023/01/07/milk-jug-indentations/

You can also view the original patent here: https://patents.google.com/patent/WO1999022994A1/en

Notable excerpt from patent:

When the horizontal ribs are not provided completely around the container, the face panels may be provided with indentions of preferably a circular configuration. The size and depth of the indentations may be varied to control fill level of a given volume of contents in the container in addition to further stabilizing the sidewalls.

[–] smuuthbrane@sh.itjust.works 57 points 12 hours ago (2 children)

So how is the dimple added after filling? If it's to ensure a common fill amount, it would have to be done post-fill.

At least, I can't figure out how it would be done pre-fill without somehow precisely measuring the volume of the empty jug.

[–] FiniteBanjo@feddit.online 36 points 12 hours ago* (last edited 9 hours ago)

It's assumed that all jugs from a mould hold the same volume, but not every mould holds the same volume, so by aiming high for the initial design of the mould and then adding spacers to the side of the mould as needed you can achieve a modified mould that stores the correct amount.

DISCLAIMER: I am not a milk jug engineer, that's just how I interpreted it.

[–] themeatbridge@lemmy.world 16 points 10 hours ago (5 children)

It's added after molding the jugs and the volume is checked, but before the milk is filled.

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[–] Wizard_Pope@lemmy.world 38 points 9 hours ago (16 children)

I would not know our milk comes in tetrapaks.

[–] boonhet@sopuli.xyz 8 points 6 hours ago
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[–] RememberTheApollo_@lemmy.world 35 points 8 hours ago (1 children)

The dimple was there for stress releif:

Combined with the octagonal shape of the container, the circular, concave indent on the side of a milk container increases the stability of the plastic, allowing the internal pressure to disperse evenly. This improved structural support also allows jug manufacturers to reduce the amount of resin needed to make each container.

Read More: https://www.sciencing.com/1865028/milk-jugs-dimple-reason/

[–] tiramichu@sh.itjust.works 21 points 7 hours ago (1 children)

That very same article also does say however:

On top of that, the indentation allows the manufacturer to precisely control the volume that the jug can hold.

[–] snooggums@piefed.world 6 points 3 hours ago (1 children)

OP said it was not for integrity, which is wrong because it is for multiple things including integrity.

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[–] SpruceBringsteen@lemmy.world 34 points 12 hours ago (1 children)

These aren't dimples, it's the belly button. The umbilical cord was once attached to the jug at this point, after a few months of healing this is what the plastic scar tissue looks like.

[–] Lost_My_Mind@lemmy.world 7 points 12 hours ago

The other end of the umbilical cord goes straight to the cow. After it's cut, thats how you get cow udders!

If you jerk them the wrong way, 14 year old boys will giggle.

[–] Machinist@lemmy.world 30 points 4 hours ago (3 children)

I don't think this is correct and would need to see a source before I believe it. I doubt the dimple is adjustable in the way you're describing.

The amount of wear needed to change the volume by a noticable margin would be quite significant. Surface finish of the mold would be degraded enough that they would probably scrap the mold before using an adjustment like this as the mold would have sticking problems.

It might be volumetric compensation, but I doubt it's directly wear related.

The mold is going to be at least two parts that split to get the blown jug out. The jug feedstock probably starts as a molded tube blank with the threads already in it. Would look like a test tube with a milk jug mouth.

Thinking about it, and I suppose you could actually call it wear compensation. Machine the mold with max dimple present. As your parting faces/lines take damage, you reface, and take some off the dimple to compensate for reduced volume. Maybe. That's my best guess if it isn't structual. Usually the rest of the mold has taken enough damage/wear that you're scrapping the entire thing.

[–] SoleInvictus@lemmy.blahaj.zone 18 points 2 hours ago* (last edited 2 hours ago) (2 children)

Believe it or not, @themeatbridge@lemmy.world is correct, just not about why. It's to adjust for differences in jug size caused by temperature.

Plastic jugs are made by blow molding, where a tube of plastic is warmed, then inflated within a mold using compressed air to create its shape. In winter, the air and environment are cooler so the plastic is also cooler and accordingly a bit less elastic while getting blown. This results in jugs that contract a bit more while cooling and are a bit smaller. To compensate, cool weather jugs have a shallower dimple. The alternative is either warming the air or warming the molds more, both of which cost more, while this actually slightly saves money by using a bit less plastic. The converse is true for summer jugs - bigger dimple, warmer air - as the warmer plastic molds more easily.

The dimple also adds a bit of structural stability, so the jugs can be made of slightly thinner plastic. These factories pump out millions of jugs, so even a $0.005 saving per jug adds up.

I actually did some work for a company that makes plastic containers, so I got it straight from them. Otherwise I'd provide a source. What I could find online that corroborates is low quality local reporting, so I didn't bother with URLs.

[–] Machinist@lemmy.world 9 points 2 hours ago (2 children)

That makes more sense. Nothing to do with wear. I guess the dimple would be a removable insert. You could have a selection of them and swap when calibrating the line.

I would think that blow mold is happening right before washing and bottling. Tube blanks are probably supplied in Gaylord's coming from the plastic producer. Transporting semis full of empty jugs doesn't make sense.

I'm suprised there is that much variation in volume, I would expect the temps to be more consistent. I guess the compressed air temp is the main variable, mold temps should be pretty consistent. Ambient air temp when the bottle is cooling probably also plays a role, more or less shrink before it "freezes". Not sure if they're made from LDPE or HDPE but those are both really stretchy, so I guess they very well could jump all over on size.

Most of my mold experience is in automotive, which is going to be a tighter process.

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[–] marcos@lemmy.world 29 points 12 hours ago* (last edited 12 hours ago) (7 children)

You buy milk in gallon-sized hard plastic containers?

Is that a restaurant thing? How long does a gallon of milk last in your family?

[–] themeatbridge@lemmy.world 47 points 12 hours ago* (last edited 12 hours ago) (8 children)

It's a US thing. A gallon of milk will last my family about two weeks, or less if the kids are into baking or breakfast cereal that week. I sometimes put a little milk in my coffee or tea, and I occasionally use some for making sauces or marinades. Very rarely will we throw away milk because it has spoiled, but it has happened. Maybe once a year or so, usually because of a power outage or having to travel unexpectedly.

We also have half-gallon plastic jugs which feature the same dent sometimes. When I was a kid, I remember we even had tiny pint-sized jugs for half and half, but I think that was more of a novelty.

[–] Lost_My_Mind@lemmy.world 18 points 12 hours ago (10 children)

Wait.....the rest of the world doesn't have hard jug gallons? What do they use instead?

[–] Hideakikarate@sh.itjust.works 25 points 12 hours ago (2 children)
[–] Lost_My_Mind@lemmy.world 7 points 12 hours ago (4 children)

That.....looks so messy! I know there's no crying over spilled milk, but have you SEEN the price of dairy??? Gotta work a second job just to afford breakfast!

[–] lung@lemmy.world 15 points 12 hours ago

You put em bags into a hard pitcher thing you have at home, and cut the corner. So I guess it's a bit less waste

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[–] boboliosisjones@feddit.nu 10 points 12 hours ago

In Sweden we use 1 to 1,5L cartons.

[–] GregorGizeh@lemmy.zip 8 points 11 hours ago (1 children)
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[–] Alcoholicorn@mander.xyz 7 points 12 hours ago (4 children)

In Canada, they use gallon sized plastic bags

[–] RoastedMarshmallow@lemmy.world 7 points 11 hours ago (1 children)

I've lived in various provinces in Canada. West of Ontario I really only see the waxed-paper cartons or the plastic jugs, stores carry both equally. Eastern Canada carries the plastic bags (and everyone has a plastic container at home they place them in after snipping the bag corner) and often the cartons. Bit weird the custom changes across Canada, and coming from the west I was very confused about the bagged milk when I first moved to Ontario.

Maybe someone else can comment on their experiences. I've never seen bagged milk in a store in the prairies (but I only lived in major cities).

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[–] QuinnyCoded@sh.itjust.works 20 points 12 hours ago* (last edited 12 hours ago) (2 children)

the container isnt very hard, it's pretty thin but I've never had one break. It's sold at grocery stores in the US (idk about others) and have only ever seen this kind or the cardboard kind.
Here's an image that's essentially what the milk section at my local Walmart looks like:

collapsed inline media

It really depends how long it will last because sometimes my family will go through two a week and other times it'll stay there for a couple weeks before being thrown out. In general I'd say about one gallon a week for 5 people.

What kind of container does milk come in from where you live?

[–] taiyang@lemmy.world 6 points 11 hours ago

I can confirm they do actually break quite easily... uh, from experience. They don't shatter, at least, you just end up with very leaky milk and a grocery store worker disappointed in you.

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[–] JaymesRS@piefed.world 7 points 12 hours ago* (last edited 1 hour ago)

I have a family of four and we live in the Midwest in the United States; Minnesota to be specific. We will go through 5 gallons of milk in weeks time between cooking and drinking.

[–] MightBeAlpharius@lemmy.world 6 points 12 hours ago

Pretty sure it's mostly an American thing, but I'm not well-travelled enough to be sure.

And as for rate of consumption... When I was a kid, my parents made me drink a glass of milk every day - call that 8oz, so 56oz per week. That's a little under a half gallon (which you can also buy in plastic jugs), not including other uses like tea/coffee and cereal. Altogether, we'd go through about a gallon per week.

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[–] MonkderVierte@lemmy.zip 25 points 3 hours ago (2 children)

You still have plastic jugs for milk?

[–] Anti_Iridium@lemmy.world 16 points 3 hours ago

America fuck yeah

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[–] pixeltree@lemmy.blahaj.zone 23 points 9 hours ago (2 children)

I don't mean to be rude, op, but I just straight up don't believe you. This just doesn't make sense.

[–] themeatbridge@lemmy.world 10 points 8 hours ago

That's fair. You can believe what you want. But that doesn't make it less true.

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[–] QuizzaciousOtter@lemmy.dbzer0.com 21 points 5 hours ago* (last edited 5 hours ago) (1 children)

Aren't moulds manufactured to incredibly high precision? I can't imagine them having imperfections big enough to cause visibly different fill levels.

However, my only qualification is hundreds of hours of watched How It's Made episodes so I might be completely wrong.

[–] 2910000@lemmy.world 6 points 4 hours ago

You're more qualified than me, I've only watched How It's Actually Made

[–] Spaceballstheusername@lemmy.world 15 points 11 hours ago (1 children)

I always thought it was to help prevent it exploding if dropped. I've dropped a gallon a couple times and the dimple pops out and the lid stays on. Kinda like an air bag.

[–] The_v@lemmy.world 6 points 8 hours ago

It adds flex to the container for variations of atmospheric pressure. It's what they mean by the fill levels.

Milk containers are filled by weight. The exact volume of the liquid can vary slightly based upon the atmospheric pressure.

If the container has no flex the top will pop off or the sides will crush in with pressure changes say when a truck drives over a mountain pass to deliver the milk.

[–] Habahnow@sh.itjust.works 12 points 12 hours ago (1 children)

I'm confused, how are the dimples added after the milk is dispensed into the container? They would need to dispense the milk, measure the amount of milk missing from filling the slightly misshapen container, then add a dimple of the correct size so that the milk is nearly to the top. Is that correct? i'm going to have to look next time I'm buying milk to see if there's a variation in the dimple sizes.

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[–] BC_viper@lemmy.world 12 points 12 hours ago

Actually thats a lie. Its for baking a shallow pie in with the left over milk. Stop lying to everyone you bastard.

[–] FinjaminPoach@lemmy.world 11 points 10 hours ago

Very fascinating, so much so that i don't think it belongs in lemmy shitpost

[–] badlotus@discuss.online 9 points 11 hours ago

Not quite accurate. The indentation is there for a few reasons. Source: https://www.sciencing.com/1865028/milk-jugs-dimple-reason/

[–] Horsecook@sh.itjust.works 8 points 11 hours ago

The contents are under pressure

You buy carbonated milk?

[–] Draegur@lemmy.zip 7 points 12 hours ago

huh wow. i was going to presume it was a storage volume quantity calibration of some kind. neat.

[–] melsaskca@lemmy.ca 7 points 3 hours ago

This also describes hiding shrinkage.

[–] CIA_chatbot@lemmy.world 7 points 1 hour ago

YOUR MOMS BLOWN INTO MOLDS!

[–] Rentlar@lemmy.ca 6 points 12 hours ago

Have never even really noticed them in west coast Canada's 4L milk jugs (215 mL/7.25 oz more than a gallon). I'm in bagged milk land for the holidays, so I can't check right now.

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