this post was submitted on 24 Aug 2025
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[–] FauxLiving@lemmy.world 113 points 3 days ago (4 children)

“AI”

Sharpening, Denoising and upscaling barely count as machine learning. They don’t require AI neural networks.

[–] hushable@lemmy.world 59 points 3 days ago* (last edited 3 days ago) (1 children)

Sharpening is a simple convolution, doesn't even count as ML.

I really hate that everything gets the AI label nowadays

[–] FauxLiving@lemmy.world 37 points 3 days ago (2 children)

The “ai bad” brainrot has everyone thinking that any algorithm is AI and all AI is ChatGPT.

[–] hushable@lemmy.world 14 points 3 days ago

just today someone told me that Vocaloid was also AI music, they are either too dumb to make some basic fact-checking or true believers trying to hype up AI by any means necessary

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[–] CeeBee_Eh@lemmy.world 15 points 3 days ago (1 children)

They don’t require AI neural networks.

Sharpening and denoising don't. But upscalers worth anything do require neural nets.

Anything that uses a neural network is the definition of AI.

[–] ccunix@sh.itjust.works 14 points 3 days ago (2 children)

Not true

Company I used to work for had excellent upscalers running on FPGAs that they developed 20+ years ago.

The algorithms have been there for years, just AI gives it bit of marketing sprinkle to something that has been a solved problem for years.

[–] Probius@sopuli.xyz 11 points 3 days ago

Depends on what you're trying to upscale.

[–] CeeBee_Eh@lemmy.world 9 points 2 days ago (2 children)

Well, the algorithms that make up many neural networks have existed for over 60 years. It's only recently that hardware has been able to make it happen.

AI gives it bit of marketing sprinkle to something that has been a solved problem for years.

Not true and I did say "any upscaler that's worth anything". Upscaling tech has existed at least since digital video was a thing. Pixel interpolation is the simplest and computationally easiest method. But it tends to give a slight hazy appearance.

It's actually far from a solved problem. There's a constant trade-off beyond processing power and quality. And quality can still be improved by a lot.

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[–] Preventer79@sh.itjust.works 13 points 2 days ago* (last edited 2 days ago)

Barely count or not they absolutely ruin every piece of media I've seen them used in. They make people look like wax figures and turn text into gibberish.

[–] Evotech@lemmy.world 4 points 3 days ago

But you can use AI for that

[–] Ganbat@lemmy.dbzer0.com 74 points 3 days ago* (last edited 3 days ago) (3 children)

From what I've seen so far, the case here seems to be that it's only being done to shorts, and what's happening is that they're being permanently stored at a lower quality and size and are then upscaled on the fly. I mean... it feels kinda fair to me. Theres a good reason YouTube has so little competition, and it's because how hard and expensive maintaining a service like this is. They're always trying to cut costs, and storage is gonna be a big cost. Personally, I'm glad it's just shorts for now. It absolutely shouldn't be happening to people who are paying for the service or making money for it, though.

[–] ObviouslyNotBanana@piefed.world 72 points 3 days ago (1 children)

I mean yeah, it doesn't seem entirely unreasonable. But if it actually was reasonable, wouldn't they just inform the uploader?

[–] T156@lemmy.world 24 points 3 days ago (1 children)

Or give an option to toggle. Surely letting people turn it off would save them even more resources, if they don't have to bother with upscaling the video in the first place.

[–] 01189998819991197253@infosec.pub 18 points 3 days ago (1 children)

It likely costs them less to upscale than it does to store and serve a full sized video, so they're not giving the uploader the choice.

[–] exu@feditown.com 7 points 3 days ago

Storage is very cheap. This only makes sense if they actually do the upscaling client side

[–] Zarxrax@lemmy.world 32 points 3 days ago (4 children)

It would not make any sense for them to be upscaled on the fly. It's a computationally intensive operation, and storage space is cheap. Is there any evidence of it being done on the fly?

[–] baggins@lemmy.ca 22 points 3 days ago (5 children)

It would if they can do it on your device.

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[–] TheRealKuni@piefed.social 11 points 3 days ago (2 children)

It’s not that computationally intensive to upscale frames. TVs have been doing it algorithmically for ages and looking good doing it. Hell, nVidia graphics cards can do it for every single frame of high end games with DLSS. Calling it “AI” because the type of algorithm it’s using is just cashing in on the buzzword.

(Unless I’m misunderstanding what’s going on.)

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[–] Dragomus@lemmy.world 30 points 3 days ago (1 children)

It's not so much that they down- and upscale the video of shorts, their algorithm changes the look of people. It warps skin and does a strange sort of sharpening that makes things look quite unreal and almost plastic.

It is a filter that evens the look with images generated by, say, grok or one of the other AI filters.

In a year people will think that "AI-look" is a normal video look, and stuff generated with it is what humans can look like. We will see crazed AI-fashion looks popping up.

[–] boonhet@sopuli.xyz 11 points 3 days ago

Yeah, upscaling can generate artefacts and such.

[–] klemptor@startrek.website 62 points 3 days ago

I'm huge into makeup, and I watch a lot of beauty content on YouTube because I want to see how certain makeup looks and performs before I buy it. This AI bullshit defeats the purpose of demonstrating makeup.

[–] Kissaki@feddit.org 42 points 3 days ago

collapsed inline media

Nice

(linked from the article about a Netflix series upscale)

[–] jjjalljs@ttrpg.network 31 points 3 days ago (2 children)

Seems like this should be illegal, Google should be broken up, and its leadership imprisoned

[–] KairuByte@lemmy.dbzer0.com 7 points 3 days ago (3 children)

I’m down for a breakup but I don’t see how we could twist this into illegality.

[–] jjjalljs@ttrpg.network 9 points 3 days ago (3 children)

You could probably make it illegal to alter people's videos without their explicit consent. But also the Republicans have shown us that laws mean what the people in charge want

[–] CeeBee_Eh@lemmy.world 9 points 3 days ago (1 children)

without their explicit consent.

By signing up to this service you agree to allow us to alter or modify your content as we require for efficient operation or to increase content engagement

[–] jjjalljs@ttrpg.network 4 points 3 days ago (3 children)

You can make that kind of thing illegal. I think "shrink wrap eulas" are dubious. Rule that fine print with a bunch of other stuff doesn't count as explicit. Like there are rules now about cookie acceptance that has changed how the web works, and most sites don't try to hide the cookie thing because that's against the rules.

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[–] someguy3@lemmy.world 20 points 3 days ago (1 children)

It's very likely to do with compression codecs to save money.

[–] RedditRefugee69@lemmynsfw.com 15 points 3 days ago

Ostensibly, yes. Just like the Patriot Act was to fight terrorism.

[–] victorz@lemmy.world 14 points 3 days ago (1 children)

I KNEW THOSE SHORTS I'VE BEEN WATCHING HAD THE "AI LOOK" GOD-DAMNIT! With the smooth faces and the weird plastic looking contrast.

[–] LainTrain@lemmy.dbzer0.com 15 points 3 days ago (10 children)
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[–] SugarCatDestroyer@lemmy.world 8 points 2 days ago

Well, who would have doubted it? Fuck, 1984 is already here.

[–] desmosthenes@lemmy.world 8 points 3 days ago

yucky, shorts lol

[–] basiclemmon98@lemmy.dbzer0.com 4 points 3 days ago* (last edited 3 days ago) (1 children)

Well, youtube is not even intended to host quality content anymore, but besides that, this appears to just be visual tweaks. This title is trying to be vague enough that one could assume it's tweaking the content itself which would be of real concern. It's not doing that (for now). Video graphics seems like an awefully minor thing to be screaming about AI over. Especially when AI has actual reprocussions in the knowledge accuracy sector.

[–] xthexder@l.sw0.com 9 points 3 days ago

From what I've heard this mostly happens on YT Shorts, and the AI upscaling they're doing is making people look like plastic and uncanny as hell.
I haven't noticed on normal videos, since that's pretty much all I watch.

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