this post was submitted on 23 Jun 2025
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[–] audaxdreik@pawb.social 189 points 3 days ago (8 children)

I really hope this goes somewhere.

Not because I have any sympathy for the shareholders, mind you, fuck absolutely everyone involved. But I think it would be very funny to make Apple prove in court that AI is such dogshit it would've hurt the product more to implement it than not.

[–] Phen@lemmy.eco.br 76 points 3 days ago (3 children)

Meanwhile in my company the leadership just thinks that we have a messaging problem after the new AI stuff we implemented made absolutely no difference in the sales numbers.

[–] magiccupcake@lemmy.world 37 points 3 days ago (1 children)

I mean you do have a messaging problem. Your leadership has received bad messaging about what "AI" can do!

[–] echodot@feddit.uk 20 points 3 days ago

If they are anything like the leadership at my company they have received plenty of information about what AI can do from that IT, but you see they went to this convention in Las Vegas and some self-styled "business guru" told them everything they wanted to hear.

[–] chaosCruiser@futurology.today 9 points 3 days ago* (last edited 1 day ago)

Advertise more and sell harder. Who cares what kind of trash the customers end up buying, because only profits matter.

[–] calcopiritus@lemmy.world 8 points 2 days ago

I'm surprised they at least know they have a problem. I would think these companies would just say "look how the sales numbers haven't changed, that means that we were correct in doing the AI thing. Without it, sales would be sinking into the ocean!"

[–] CosmoNova@lemmy.world 34 points 3 days ago

The overpromising is criminal despite what the actual law says. Let the companies pushing AI beyond it‘s boundaries bleed.

[–] Lost_My_Mind@lemmy.world 2 points 3 days ago

I don't remember writing this....or having that account!

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[–] henfredemars@infosec.pub 75 points 3 days ago (2 children)

Apple used rigged demos and made false claims about their own technology so outstanding that their own project managers were taken aback by how far behind the features actually were vs. what was pushed. There's already informal documentaries on the massive internal disconnects within Apple that have lead to poor product testing and stagnation.

[–] MCasq_qsaCJ_234@lemmy.zip 13 points 3 days ago (1 children)

There is some possibility that Tim Cook will resign or be fired.

[–] EON_GuG@lemm.ee 14 points 3 days ago (3 children)

This can be a very good thing or a very bad thing.

[–] neshura@bookwyr.me 14 points 3 days ago (1 children)

For this to be a good thing the shareholders would need to agree to a technical CEO rather than a marketing one and that comes with the wee lil' issue of raining on their AI parade. If Tim Cook goes his replacement will be even worse.

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[–] rottingleaf@lemmy.world 2 points 3 days ago (1 children)

It can be a very good thing if they try to actually become a normal company and not hype-serf.

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[–] rottingleaf@lemmy.world 3 points 3 days ago

So, your MO is fooling customers since Jobs. You learn that fooling customers doesn't ever get punished. Then your shareholders become fooled well enough over time. Then your management is so involved in fooling customers and shareholders that they don't know anything else. Then there's bound to happen a moment.

[–] oakey66@lemmy.world 56 points 3 days ago (2 children)

Instead of focusing on battery life, they focused on some dogshit hype product that no one uses and no body asked for.

[–] cyberpunk007@lemmy.ca 29 points 3 days ago (2 children)

Are you asleep? EVERYONE ASKED FOR AI IN ALL THE THINGS!

/s

[–] oakey66@lemmy.world 10 points 3 days ago

Yep I’m asleep without my Apple watch because the battery barely holds out a day and a half.

[–] kautau@lemmy.world 10 points 3 days ago

THE SHARES! THEY NEED TO BE HELD! ONLY THE HOLDERS OF THE SHARES KNOW WHAT IS BEST!

/s

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[–] ksh@lemm.ee 43 points 3 days ago* (last edited 3 days ago) (2 children)

Apple professional management have run the company down with their many foolish decisions. Feels similar to how Microsoft became worse annd worse after XP.

[–] raltoid@lemmy.world 41 points 3 days ago (1 children)

I'm pretty sure you can trace the management downturn of American companies back to a change in MBA curriculum.

You can see when they started getting hired after the shift. Where they were taught that as long as your department is doing well and has positive numbers, LITERALLY nothing else matters. The company could be crashing and burning around you, you might even be causing it, but as long as those numbers are going up, you'll quickly get hired at another company. Because every single iota of their education is about pleasing investors who only care about money now, and not potential money in a few years.

[–] echodot@feddit.uk 14 points 3 days ago

They go on about long-term investment and then you find out that what they're actually talking about is things that will start returning a profit in 6 months. Half a year is long-term to them.

If you have a long-term view and want to make quite a lot of money you probably couldn't do better than shorting Apple stock. They never innovate anymore (every iPhone is literally the same as the previous years), and they spend huge amounts of money on failed projects (Vision Pro), meanwhile they continue not to fix ongoing serious issues (Safari).

[–] rottingleaf@lemmy.world 9 points 3 days ago (1 children)

After W2K I didn't like XP all that much, it felt slower and was too "Chinese-looking" (how it could be said in my language in those years). Now I'm nostalgic over chromecore aesthetic and that look, silver Game Boy, silver PS2, silver SW Phantom Menace interiors. Or matte black as an alternative, too looking very cool. Or at least that "normal" matte white. But in UIs - XP felt a bit too much, tiring for my eyes. Still, XP with default blue theme and jump-to-lightspeed wallpaper is what home and nostalgie are for me.

[–] graff@lemm.ee 2 points 3 days ago (1 children)

Never heard that phrase before. What language might that be if you don't mind me asking?

[–] rottingleaf@lemmy.world 9 points 3 days ago (5 children)

Well, in Russia in early 00s (my childhood) they'd say that about things looking like Chinese toys of cheap plastic. As in "Chinese means cheap, but low-quality and probably a toy". Such things were indeed mostly produced in China, so. It's rather that back then you'd sometimes have better things, now everything is like this.

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[–] SalamenceFury@lemmy.world 41 points 3 days ago (4 children)

I hope this is the beginning of the end for AI.

[–] utopiah@lemmy.world 9 points 3 days ago

What?! Haven't your heard?

  • FSD is happening next year, for sure,
  • we're still 18 months away from developers being replaced,
  • it's "deep" reasoning, basically nearly ASI!

/s (obviously)

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[–] J52@lemmy.nz 32 points 3 days ago

Let's face it the problem is mostly the people. If AI was as super duper as claimed to be it would be able to construct advertising that makes everyone go: 'Yeah, I have to have this, it's useful, ethical, the bees knees really. '

The little advertising that still makes it over my thresholds is bad to abominable and of that what registers for me has the opposite affect it intents - I go out of my way to avoid it.

[–] EON_GuG@lemm.ee 21 points 3 days ago (1 children)

Was Apple Intelligence a fiasco?

[–] JeeBaiChow@lemmy.world 7 points 3 days ago (2 children)

Have you seen the typical apple zealot?

[–] MadMadBunny@lemmy.ca 12 points 3 days ago (2 children)

Have you seen the typical Linux zealot lol

[–] Draces@lemmy.world 4 points 3 days ago (2 children)

Have you seen a Windows zealot?

Yeah me neither

[–] fakeman_pretendname@feddit.uk 7 points 3 days ago

They exist. Go on a Steam discussions page for a popular game that doesn't currently support Linux, and create a new post politely asking about the possibility of Linux support.

*A wild WINDOWS ZEALOT appears*

[–] suicidaleggroll@lemmy.world 2 points 2 days ago (5 children)

I have, quite a few in fact. Recently I got into a discussion with someone who was complaining about how bad Linux was because installing it from scratch took an extra ~20 minutes of configuration to set up drivers, meanwhile his Windows systems "just work". What he didn't mention, though, was that his Windows systems that "just worked" were pre-build machines that came pre-installed with Windows, in other words the manufacturer already did the hard part of getting all of the drivers installed ahead of time and baked into the image. Turns out he had never actually installed Windows on a bare-metal system before and had to deal with the absolute fucking nightmare Windows driver management is, so he had no basis for comparison, of course he refused to recognize that as a possibility though.

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[–] rottingleaf@lemmy.world 4 points 3 days ago

As a FreeBSD zealot, I really don't see anything far from norm with Linux zealots. They are a bit conflict-seeking and ignorant, but that's ok.

[–] rottingleaf@lemmy.world 4 points 3 days ago

An apple has more intelligence.

[–] CosmoNova@lemmy.world 16 points 3 days ago

All the shareholders of AI progressing companies should do this.

[–] zoe@literature.cafe 15 points 2 days ago

Apple could have just...not gone for AI at all, they're now in an awkward spot where they know it would make their product worse to implement it, yet they promised anyways

[–] FinishingDutch@lemmy.world 9 points 1 day ago* (last edited 1 day ago)

For this comment, I want to be absolutely clear that I do not give a shit about AI, and that it in no way factored into my decision to buy this iPhone 16 Pro Max.

With that disclaimer out of the way:

I very much look forward to a class action lawsuit. Apple advertised specific features as coming ‘very soon’ and gave short timeframes when asked directly. And they basically did not deliver on those advertising promises. Basically, I think there’s a good case to be made here that Apple knowingly engaged in false advertising in order to sell a phone that otherwise would not have sold as well. Those promised AI features WERE a deciding factor for a lot of people to upgrade to an iPhone 16.

So, I’ll be looking forward to some form of compensation. It’s the principle of it.

[–] midori_matcha@lemmy.world 7 points 2 days ago (2 children)

Siri still struggles with toggling my lights with voice commands, after nearly 8 years of tearful screaming at my HomePod.

I want to see 1 Infinite Loop transformed into a giant toilet.

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[–] MCasq_qsaCJ_234@lemmy.zip 6 points 3 days ago (1 children)

I think Apple is going to have to release Safari for Windows and Linux to use new users as guinea pigs.

[–] henfredemars@infosec.pub 14 points 3 days ago (5 children)

I did use Safari for Windows back in the day. It was a product they indeed shipped.

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[–] atlien51@lemm.ee 4 points 2 days ago

Based shareholders

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