this post was submitted on 17 Mar 2025
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[–] MHSJenkins@infosec.pub 208 points 3 days ago (3 children)

My take: business interests do not in the main care about Pride or DEI. They care about PR.

[–] return2ozma@lemmy.world 107 points 3 days ago (3 children)

Pride is a resistance not a party! Get back to our roots. We don't need another US Bank float.

[–] DoubleSpace@lemm.ee 36 points 3 days ago (2 children)

I want to see big brick as a sponcer.

[–] HikingVet@lemmy.ca 10 points 3 days ago

Their float can just be a lowboy loaded with bricks and someone handing out.

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[–] MountingSuspicion@reddthat.com 32 points 3 days ago

I get it, but it would be great if we could've kept it as a party. The community has already fought so much. The floats were basically the only way some people understood that LGBT+ was mainstream and accepted now. Rainbow capitalism is bad, obviously, but it's still devastating to see even that get taken away. Our roots should never have had to be resistance and it's sad to see it's come back to that. Same with several other communities. Having struggle be thrust upon you just by virtue of who you are is terrible for mental and physical health. I was looking forward to seeing the next generation thrive. I don't want to see them in the trenches. I want them to party. I want them to celebrate. I want job fairs at pride to be full of the worst Fortune 500 companies desperately trying to recruit from the community. I want them to live normal lives where they're not othered just for being and pride had evolved into a celebration of that.

[–] Brunbrun6766@lemmy.world 10 points 3 days ago (1 children)

Brother i'm with ya, but I've also met too many right leaning LGBTQ+ and it breaks my fuckin heart

[–] return2ozma@lemmy.world 10 points 3 days ago (5 children)

Fucking cowards and class traitors. Palm Springs gays need to fuck off!

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[–] peteyestee@feddit.org 24 points 3 days ago* (last edited 3 days ago) (3 children)

This how it is. It always has been like that. This is one of the things that helped the right gain power.

As someone that is gay, it's been something that pisses me off too. They use LGBT culture. It's like they market the LGBT stereotypes. I think that a lot of the "normal" naive Republicans saw this as well and didn't understand when they voted for anti dei it actually meant this Nazi esque stuff going on now. I think they actually just wanted to stop the marketing and abuse of LGBT culture by shitty businesses.

LGBT culture was basically sold out the same way hip-hop culture was. Once they can make money off it the culture gets raped.

[–] cecilkorik@lemmy.ca 14 points 3 days ago

It's like people only do things because they get paid, and that's just really sad

But yeah, our corporate oligarchs and the billionaire class are evil manipulative money-grubbing leeches and we've let them run unchecked for way too long.

[–] NocturnalMorning@lemmy.world 10 points 3 days ago (1 children)

No, many of them want this stuff. People supporting MAGA at this stage don't care.

[–] peteyestee@feddit.org 8 points 3 days ago (1 children)

Yeah I see that. I didn't really know how to articulate a percentage or anything. But I do think some people were just really naive.

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[–] HowAbt2morrow@futurology.today 137 points 3 days ago (5 children)

I’ve been to Pride events outside of the US and not a fucking corporate sponsor in sight with their goofy gayed-out logos and they were awesome. Fun, informative, inclusive and free. We can celebrate all of these “inclusive” events by not buying a single “corporate” product for the whole month, starting with those that used to show support.

[–] SoleInvictus@lemmy.blahaj.zone 34 points 3 days ago

I think now is a great time to separate pride events from these corporate scum. They never have been and will never be allies, just opportunists who would just as willingly burn parades to the ground if it maximizes profit. The capitalist machine will never be your friend.

[–] YiddishMcSquidish@lemmy.today 28 points 3 days ago* (last edited 3 days ago) (11 children)

Straight ally checking in. Started growing my own food last year, mainly as a hobby to keep me from doom scrolling so much. But I really like this idea and am going to try not buying anything but gas the entire month.

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[–] NotSteve_@lemmy.ca 12 points 3 days ago* (last edited 3 days ago)

Pride in Ottawa, Canada this year was pretty much corporate-less because the organisers publicly came out in support of Palestine and said they’d only accept companies on the right side of history in the parade

Corporations being corporations, most dropped out since they always have to be 100% safe on any statements of support obviously. It was actually so much better without them though.

[–] return2ozma@lemmy.world 12 points 3 days ago

I want to go to Pride in Amsterdam. The parade is a boat parade along the canals.

https://youtu.be/J-DlZFKJTko

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[–] Voroxpete@sh.itjust.works 125 points 3 days ago

Never forget that Pride started as a riot.

[–] match@pawb.social 116 points 3 days ago (6 children)

in 20 years there will not be a Donald Trump. there may or may not be a united states. but there will absolutely be gays and trans people.

[–] tal@lemmy.today 9 points 3 days ago* (last edited 3 days ago) (4 children)

there will absolutely be gays and trans people.

True, homosexuality isn't going away. However, while I would rate it as quite unlikely, I could imagine a world where sodomy laws returned, social norms changed, and homosexuality became a taboo again. There have been places and times in human history where the acceptability of homosexuality have varied quite a bit. I don't think that social norms on homosexuality are really tightly linked to technology or something where there's a clear "arrow" driving in one direction over time.

https://en.wikipedia.org/wiki/History_of_homosexuality

Societal attitudes towards same-sex relationships have varied over time and place. Attitudes to male homosexuality have varied from requiring males to engage in same-sex relationships to casual integration, through acceptance, to seeing the practice as a minor sin, repressing it through law enforcement and judicial mechanisms, and to proscribing it under penalty of death. In addition, it has varied as to whether any negative attitudes towards men who have sex with men have extended to all participants, as has been common in Abrahamic religions, or only to passive (penetrated) participants, as was common in Ancient Greece and Ancient Rome. Female homosexuality has historically been given less acknowledgment, explicit acceptance, and opposition.

Homosexuality was generally accepted in many ancient and medieval eastern cultures such as those influenced by Buddhism, Hinduism, and Taoism.[1][2] Homophobia in the eastern world is often discussed in the context of being an import from the western world,[3][4] with some contending that definitions of "progress" on homosexuality (e.g. LGBT rights) as being Western-centric.[5]

I mean, that's a patchwork at any point in time, and one that hasn't changed in a single direction over time.

[–] match@pawb.social 18 points 3 days ago (1 children)

you misunderstand. i will make there be gays myself

[–] meyotch@slrpnk.net 11 points 3 days ago

That’s the spirit!

[–] NotLemming@lemm.ee 15 points 3 days ago

Grinder goes wild around republican party conferences but how many of them are out? They're definitely going to try to return the country to repression because a lot of them already are.

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[–] meeeeetch@lemmy.world 70 points 3 days ago (6 children)

The way all these companies have ditched gay rights really clarifies how much of an empty gesture the month of rainbow banners was (and how much of an empty gesture this probably is). But I think I liked it better when they did an empty gesture in support of gay rights rather than against them

[–] return2ozma@lemmy.world 11 points 3 days ago

Rainbow capitalism.

[–] match@pawb.social 10 points 3 days ago (1 children)

kinda wanna make a pride float with all the banners of companies that abandoned pride this year

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[–] DougHolland@lemmy.world 50 points 2 days ago

I'm not lesbian, gay, bisexual, trans, or questioning, but I've been to Pride events in San Francisco, and a few other cities, because they're fun and inspiring and subversive! Pre-corporate, Pride was about announcing yourself and being yourself, and I don't know what the heck Comcast or Anheuser-Busch adds to that, beyond muddying the event by making it about cable TV or beer or something. My straight gut says, going without corporate sponsorships will make the parades and parties more fun.

[–] skuzz@discuss.tchncs.de 49 points 3 days ago (1 children)

including Comcast, Anheuser-Busch, Diageo, and La Crema, which is owned by Jackson Family Wines.

Media has to just name names going forward, all of them. This planet needs to know what evil to avoid. Good this article did, although I wonder who they might have omitted.

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[–] circuitfarmer@lemmy.sdf.org 46 points 2 days ago

This has always been the case with corporations. They operate for profit and nothing else.

If supporting social causes seems like a way to generate more profit, they do it. If it doesn't, they don't.

Corporations are not moral or ethical entities. They exist to generate money. Period. Anything suggesting the contrary is a lie designed to make more money.

[–] SeaJ@lemm.ee 43 points 3 days ago (4 children)

The one time I went to Pride I was disappointed with how it was basically a bunch of corporate advertisements. I'd be happy to go again if the tone changes.

[–] jordanlund@lemmy.world 26 points 3 days ago (2 children)
[–] YiddishMcSquidish@lemmy.today 16 points 3 days ago

Corporations are everyone's enemy.

[–] SeaJ@lemm.ee 9 points 3 days ago* (last edited 3 days ago)

Basically. My friends who always made pretty elaborate costumes for Pride stopped going because it was 90% ads and garbage swag.

We'll see how many of those corporations switch their logos come June.

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[–] EaterOfLentils@lemmy.world 38 points 2 days ago

Oh no, not the corporations. And here we thought they were ride or die and would always have the backs of the LGBTQ community!

Fuck 'em. Who wants or needs them? Queer people are not an "investment."

[–] eestileib@lemmy.blahaj.zone 27 points 3 days ago (4 children)

This is a real blow if you enjoy corporations throwing a parade to celebrate young athletic cis white gay men.

[–] SnotFlickerman@lemmy.blahaj.zone 22 points 3 days ago* (last edited 3 days ago) (1 children)

Reminds me when Tim Cook came out as gay conveniently as all the investigations about Apple's tax dodging were ramping up and rich successful gay white men in the media (*cough Chris Hughes cough) literally shut down stories on Apple's tax dodging because of some bullshit malarkey about how it was attacking Tim Cook. I remember a bunch of bullshit about Tim Cook being "brave."

Yeah, a rich white guy in charge of one of the world's richest companies who definitely has his own private security, that's real fucking brave. What a joke. Actual bravery is a gay kid in the deep South coming out in their 500 person hometown.

Shit, I knew a white kid from a town like that in Louisiana, and he wasn't gay, just atheist, and some kids on the football team found out and beat the living shit out of him. His mom told him he asked for it for his beliefs. He filed for emancipation, applied for college, went to college at 16 and started double-majoring in molecular biology and botany. I hope he's doing well.


Source for my Chris Hughes claim:

https://web.archive.org/web/20170308174919/https://www.newyorker.com/news/news-desk/inside-collapse-new-republic

Hughes’s eroding relationship with the staff took on an ideological edge. On the morning that Tim Cook, the C.E.O. of Apple, announced that he was gay, MacGillis wrote a note to “the Plank,” T.N.R.’s internal e-mail listserv for writers and editors. “I see the celebration of his announcement, while entirely justifiable, as another sign of what’s happened to liberalism today, where rights/identity liberalism trumps economic liberalism,” he wrote. “This is, after all, a guy who embodies so much of what’s amiss in the age of inequality—pulling down $378 million in 2011 alone; Apple skirting taxes more brazenly than anyone else—yet those revelations have caused barely a stir.”

Hughes responded to the note six minutes later: “I think those are valid issues, although Apple has acted squarely within the law,” he wrote. “The law itself is fucked up. But I don’t think you can underestimate the difficulty of his decision or how tone deaf that argument would be today.”

The other editorial employees on the list were surprised by the response. It was an internal listserv for writers and editors, and the staffers didn’t realize that Hughes, who had relinquished his title as editor-in-chief when he installed Vidra, was on it. MacGillis responded by saying that he would hold off on writing, but added, “Just for the record, though, it is not so clear that Apple acted squarely within the law. The law’s a mess, but Apple pushed the bounds of it more than anyone.” He pasted text from a piece in the Times that questioned some of Apple’s practices.

“I’m confused,” Hughes wrote back. “Has anyone, including this article, said what they did was illegal? Companies have an obligation to their shareholders to maximize shareholder value, including through strategic tax planning.”

[–] eugenevdebs@lemmy.dbzer0.com 7 points 3 days ago

Heartwarming: This billionaire con-artist who has swindled people into giving away digital autonomy, dodged taxes, uses inhumane labor overseas, and pretends to care about their end users is gay! ✨🌈

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[–] Akasazh@lemmy.world 26 points 2 days ago* (last edited 2 days ago) (1 children)

Change the name from pride to rage, and protest against gay rights and you'll probably get funding and no straw in your way

[–] PlaidBaron@lemmy.world 14 points 2 days ago (4 children)

Boy wait untl you hear how Pride day got started.

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[–] kn0wmad1c@programming.dev 22 points 3 days ago (1 children)

The president himself couldn't save Tesla stock. The president doesn't have the power that the people do.

These companies are on the wrong fucking side.

[–] krashmo@lemmy.world 7 points 3 days ago

Not from where they're sitting. We have to make this a true statement through collective action. Lemmy, and other decentralized forms of communication, will likely need to play a central role in organizing those actions. They're not going to let us work towards removing their power using the platforms they control.

[–] UltraGiGaGigantic@lemmy.ml 10 points 2 days ago

Hold pride in the middle of nowhere to save money. Call it "Hot Human". The hookup spot is in the mud pit behind the bushes

[–] futatorius@lemm.ee 8 points 1 day ago

Now's the time when you see who the real allies are. The corporations were using the gay community for marketing.

[–] ArbitraryValue@sh.itjust.works 7 points 3 days ago (4 children)

Oh no, not $300k! How will the parade survive the absolutely no difference that will make?

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