this post was submitted on 13 Sep 2025
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[–] Ceedoestrees@lemmy.world 196 points 1 day ago (12 children)

He made a competing black that anyone can buy, too.

https://culturehustle.com/

[–] Flipper@feddit.org 54 points 1 day ago (4 children)

I'm getting the feeling he really doesn't like Anish. Every page I've looked at has Anish mentioned. The anal apocalypse is especially for him. The glow in the dark pigment is free, if you can prove that you are associated with him to share the light.

Do they have some big feud going on?

[–] lime@feddit.nu 139 points 1 day ago (1 children)

most artists dislike the entire idea of copyrighting a color for the singular purpose of limiting its use to one person. some people care more about copyrights than others.

[–] oasis@piefed.social 12 points 1 day ago (1 children)

Pretty sure vantablack was patented not copyrighted. It's also possible that is wasn't either and just was really hard to produce. Afaik vantablack isn't really designed to be be painted and requires quite specialised equipment.

[–] BCsven@lemmy.ca 61 points 1 day ago (1 children)

They sell it as a paint, however : "Controversy arose when Surrey Nanosystems granted Anish Kapoor exclusive rights to use Vantablack in artistic applications. Many artists voiced opposition to his monopoly over the substance."

[–] blargh513@sh.itjust.works 73 points 1 day ago (1 children)

Thats the beef. If you try to get or use it, Amish Kapoor will typically take legal action.

Also, hes never really made any compelling art with it either.

He's the guy who made that big silver sculpture in Chicago. He intensely dislikes that everyone calls it The Bean because he named it Cloud Gate. Really, he made a giant sculpture in a public place that is shaped like a massive shiny kidney bean and is big mad that people call it a bean. Seems like hes kind of a thin skinned baby.

[–] oasis@piefed.social 7 points 1 day ago (1 children)

If I remember correctly the company that gave him permission to use vantablack never gave him the ownership of it.

So presumably Amish couldn't do anything personally about it.

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[–] BCsven@lemmy.ca 26 points 1 day ago

The company that makes the paint version of VantaBlack licensed it only to one guy to use, the art community felt that was unfair. Thus the pink, and I think a new black etc.etc.

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[–] NaibofTabr@infosec.pub 27 points 1 day ago (7 children)

Website seems to force a login to even browse the store?

[–] Ceedoestrees@lemmy.world 16 points 1 day ago

Could be a vpn or location issue? It's just a listing for another super matte black this artist made to fuck with Anish.

[–] Krzd@lemmy.world 13 points 1 day ago (2 children)

Weird, works fine on mobile for me

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[–] OmegaMan@lemmings.world 10 points 1 day ago (1 children)

Same. What a ridiculous practice.

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[–] CallMeAnAI@lemmy.world 17 points 1 day ago (7 children)

Disaster of a website. Just why?

[–] Ceedoestrees@lemmy.world 20 points 1 day ago* (last edited 1 day ago) (2 children)

I don't know how to answer that question. Because of the tides? Because of a love of dance? Because they knew you were coming?

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[–] Pat_Riot@lemmy.today 13 points 1 day ago

Culture Hustle's chrome makes not metal things look like metal, not metal colored, look like metal. Also Semple's glow pigments are intense.

[–] PrimeMinisterKeyes@leminal.space 7 points 1 day ago (4 children)

Serious question: If his black is the blackest and absorbs all light, why does that gadget/ trinket in the second video on this site cast a gray shadow? To my understanding, it should either cast a completely black shadow, or no shadow at all.

[–] salarua@sopuli.xyz 22 points 1 day ago

The reason the shadow is gray is because light is bouncing off the other surfaces in the environment. The shadowed area isn't receiving direct light, but it is receiving reflected indirect light.

[–] Krudler@lemmy.world 8 points 1 day ago* (last edited 1 day ago)

Imagine how shadows on earth would look if our sun was actually a cosmic LED bulb array with 9 bulbs.

https://en.wikipedia.org/wiki/Umbra%2C_penumbra_and_antumbra

Any light source they're using isn't a single beam of photons, it's a cast cone of light. Actually multiple cones because mostly it's LED array lighting.

So there's an (effectively) infinite number of shadows because it's being hit by photons coming from multiple angles, from multiple little light cones.

The shadows form a distributed pattern behind.

There's other factors like scattering within the media the photons travel through (air) as well as refraction.

e: I tried to make it make more sense. Its about understanding that a light sources are cones of light hitting from many angles at once.

[–] Ceedoestrees@lemmy.world 8 points 1 day ago* (last edited 1 day ago)

I don't know where you got that idea.

Your logic assumes there's only one light source, no atmospheric dispersion, light is a particle, and everything around the object is non-reflective. And it's moved to a white background, something we know reflects light.

Edit: This sounds bitchier than I intended so I'm adding in: questions are great and I upvoted you for it.

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[–] LodeMike@lemmy.today 166 points 1 day ago (3 children)

The SRGB color range isn't even close to bright enough to display how pink this color is, in case anyone's like "that's just pink"

[–] Okokimup@lemmy.world 49 points 1 day ago (4 children)

How does one see it in person?

[–] Duranie@leminal.space 93 points 1 day ago (2 children)

I bought some lol. It's a truly pretty, perfect pink.

I've made an unspeakable number of purchases from Culture Hustle over the last couple years for a variety of pigments and specialty paints (like Black 4.0 and glow in the dark and UV reactive pigments.) I paint board game minis for fun lol.

[–] cannedtuna@lemmy.world 14 points 1 day ago (4 children)

I was just thinking, I wonder how these would look used on minis. Do you have any photos to share using these pigments?

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[–] lemmyknow@lemmy.today 6 points 1 day ago

Perfect pink? Don't think I've ever been sold on something so effortlessly quick

[–] alk@lemmy.blahaj.zone 18 points 1 day ago* (last edited 1 day ago)

From experience, you walk into the barbie isle in Walmart.

[–] LodeMike@lemmy.today 15 points 1 day ago* (last edited 1 day ago)

I dunno. The Tom Scott video said it's like doubling the jump from grey to the color you see.

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[–] themeatbridge@lemmy.world 74 points 1 day ago* (last edited 21 hours ago) (5 children)

For what it's worth, Vantablack isn't a pigment, it's a process for applying carbon nanotubes that absorb light. They don't sell the "paint" part by itself because it requires special equipment and it finicky. They don't sell it because then a bunch of social media influencers would try to spray their bathrooms with the stuff and make a bunch of videos about how it doesn't live up to the hype.

The owner of the exclusive license to use it for art might be a douche who uses the licensing to make himself feel powerful, but there is a justifiable explanation for why the licensing exists in the first place.

[–] Warl0k3@lemmy.world 49 points 1 day ago* (last edited 1 day ago)

The effect is also completely ruined if you handle it, and the broken off nanotubes from handling it are a serious health hazard. It's expensive, dangerous, extremely fragile and almost impossible to clean.

But like mostly, having seen "Anish Kapoor" (which is the real name of the installation where that dickhead debuted his vantablack art), it... sucks. It's impressive in photographs, incredibly lame in person. And, it can't be cleaned without ruining the coating! so the dust from all those people builds up and just ew. You can see overlapping outlines, in some cases you could pretty clearly see the shadows from the contours of the coated object because of all the accumulated dust.

(also, and just on a personal note, he took nine years and did absolutely nothing conceptually interesting with it. Seriously it was the early-2000s 3D movie of art. Just one gimmick, repeated over and over with no change to the formula. "Look, it's black". It felt more like an ad for the lab that developed the coating than an art exhibition). It would have been cool if he'd developed the process, but we all know he didn't, so it just fell so comically flat.)

[–] altphoto@lemmy.today 19 points 1 day ago (1 children)

Plus that's probably automatic lung cancer if you breathe it.

[–] monkeyslikebananas2@lemmy.world 6 points 1 day ago (1 children)

Damn just looked up the MSDS because i wouldn't expect carbon nanotubes would be very dangerous. Probably not immediate cancer but definitely not something to handle outside a controlled environment for application. It is relatively safe once it is applied though.

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[–] kadup@lemmy.world 14 points 13 hours ago (1 children)

a justifiable explanation for why the licensing exists in the first place.

"because people doing it wrong would make it look bad" is a terrible reason. I'm fairly certain I can buy an OLED TV and mess with the settings and make the picture look horrendous - time to create a restrictive license on who gets to buy TVs?

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[–] Lemminary@lemmy.world 62 points 1 day ago (1 children)

The artist is Stuart Semple.

Not sure why we're only hearing the name of the lesser cool artist.

[–] TrickDacy@lemmy.world 20 points 1 day ago (5 children)

Yeah I thought semple was cool too until it became apparent he's a grifter. He started a Kickstarter years ago to build an adobe replacement suite of software. I believe he claimed there would be test builds available several times for at least two years:

https://www.kickstarter.com/projects/culturehustle/abode-a-suite-of-world-class-design-and-photography-tools

He basically has been unresponsive for months at a time and has set many deadlines that haven't been hit. I don't think that software will ever happen and I don't think he ever truly planned to build it.

[–] Meron35@lemmy.world 22 points 1 day ago (1 children)

I think this is being overly judgemental. He originally created his reputation by going to war against Pantone, a company which holds a near monopoly on colours. At first it was patches to get Adobe to use colours it locked users out of, which he then expanded into Freetone, a colour palette that is free for anyone except Adobe.

Looking at his other behaviour (such as legally changing his name to Amish Kapoor to piss off Anish Kapoor who sued him for colour infringement) suggests that he's messy, rather than a grifter.

Pinkest Pink | FREETONE | LIBERATING COLOURS SINCE 2016 | CultureHustle - https://culturehustle.com/products/freetone

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[–] Duranie@leminal.space 45 points 1 day ago (2 children)

If the story is true, Anish Kapoor got his hands on some and dipped his finger in the pink, flipping off Stuart.

In response, Stuart released a glitter made of shards of glass. Lol

[–] Lazycog@sopuli.xyz 19 points 1 day ago

Apparently Anish posted that on his instagram! Mentioned on his wiki page under "vantablack controversy": https://en.m.wikipedia.org/wiki/Anish_Kapoor

[–] Texas_Hangover@lemmy.radio 7 points 1 day ago

It gets funnier and funnier. Is this how artists fight?

[–] Texas_Hangover@lemmy.radio 43 points 1 day ago

Yeah, fuck him! That gatekeeping asshole.

Luckilly, I can stare into the abyss without help. But still, fuck you! You don't copyright COLORS you fucking twat.

[–] Zachariah@lemmy.world 20 points 1 day ago (1 children)
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[–] Saturnalia@sh.itjust.works 16 points 13 hours ago

And since then, people have created even darker black pigments. So the man is left holding someone people will never want.

[–] Kolanaki@pawb.social 15 points 1 day ago (1 children)

I want the pinkest green. Or the greenest pink? I forgot how it works but one of those colors is technically the other color where it lies on the light spectrum and our brains just freak out and create a different color.

[–] rockerface@lemmy.cafe 7 points 1 day ago

Pink technically doesn't exist as a part of light spectrum, yeah. It's just what our brains make up when you light up blue and red receptors at enough brightness

thought the issue is that ventablack is extremely dangerous to use, and Anish was allowed to use it as a publicity stunt and with proper liability forms. it's not a paint that should be available to the public.

however, the problem is that Anish is a bit of a cunt about it and no one likes him.

[–] Duamerthrax@lemmy.world 11 points 1 day ago (1 children)

I will never remember his name. He will always be The Bean Guy to me.

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