this post was submitted on 20 Jun 2025
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The emergence of social media has destroyed all the small communities to standardize communication and information.

It's a bit of a digital version of rural exodus. And since 2017/2018, I've noticed that everything that, in my opinion, represented the internet has disappeared.

I've known Lemmy for a few hours and I feel like I'm back in the early spirit of the internet.

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[–] FartsWithAnAccent@fedia.io 129 points 4 days ago (4 children)

The early Internet was social media, but it wasn't so corporatized to the point of being ruined.

[–] MagicShel@lemmy.zip 32 points 4 days ago

To expand on that, all media with a negligible barrier to entry is social media. Which describes the internet as a whole. The commodification of such media is both unnecessary and parasitic. The only thing "social media" adds is accessibility.

[–] audaxdreik@pawb.social 28 points 4 days ago

Social media, at it's heart, is inevitable. We will always find a way to share pictures, information, videos, etc. with each other. It's such basic functionality when you really think about it. We're social creatures and this is the most important thing we would do with technology.

The issue is specifically with platforms; how they consolidate power and who owns them.

I don't know what to do about it, it's one of the biggest problems we are going to continue to face in our time. I can't really armchair solutions for it now, but I think it's of the utmost importance that we recognize it and discuss it.

Social media is not inherently bad, it's the platforms.

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[–] BlameTheAntifa@lemmy.world 64 points 4 days ago (2 children)

Not social media. Capitalism.

The internet was ALWAYS social (e.g. telnet). It wasn’t ruined by people using technology to connect, it was ruined by capitalism finding new, insidious ways to monetize the human social drive.

[–] Anomalocaris@lemm.ee 11 points 4 days ago (4 children)

i think the difference is that before the internet was a social mesh of countless websites.

while today it's just a handful of social media sites.

yhea, it's capitalism, but social media is the main tool capitalism used.

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[–] weremacaque@sh.itjust.works 7 points 4 days ago* (last edited 4 days ago)

This is why I'm finding more and more that it's easier to find local events the "old fashioned way" (word-of-mouth, flyers, local newspapers and zines, etc) rather than through social media. It used to be easier to see events local to me, but now the algorithm pushes events that I may like but aren't local at all. Sometimes I do actually see something local, but it's too late.

[–] dyslexicdainbroner@lemmy.world 40 points 4 days ago

No, not the only one -

The internet is just a microcosm of social media’s destruction of our entire social fabric

[–] chunes@lemmy.world 40 points 4 days ago (15 children)

Whenever I get overwhelmed by the modern web, I go to http://wiby.me/ and click "surprise me..."

It's a search engine that only spits out "real" webpages that were made by people like you and me. Very refreshing.

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[–] SnarkoPolo@lemmy.world 30 points 4 days ago (1 children)

It's not social media per se. It's capitalism. The Internet was this vast frontier, where you could meet anyone. Little communities formed, we all just talked, and self-regulated any bad behavior. It was a gift economy, we all freely shared knowledge, files, culture.

In the past 20 or so years, economies of scale took over. Corporations bought up the server space and aggressively shut down small communities. Community is discouraged, keep scrolling and click on the ads! Marketing killed the internet.

[–] Fletcher@lemmy.today 9 points 4 days ago (1 children)

Came here to say exactly this. Capitalism breeds consumerism - and consumerism destroys everything.

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[–] Flocklesscrow@lemm.ee 30 points 3 days ago

Social media is the front of the house.

What destroyed the internet are the cabal of Corporations monetizing every interaction and directing flows from the back of the house.

Unfettered Capitalism killed the internet experience.

[–] kersploosh@sh.itjust.works 25 points 4 days ago (8 children)

The internet has always been a collection of social media platforms: bulletin boards, Usenet, IRC, people hosting little personal sites and making contact with each other via email, etc. It got bad when big money arrived and brought in the general public. First is was platforms like AOL's chat rooms and forums, and later things like Facebook and Twitter. We are all living in eternal September now.

Exhibit A: this t-shirt from 1994

collapsed inline media

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[–] PlzGivHugs@sh.itjust.works 23 points 4 days ago

Its not so much social media that ruined it, as capitalism and centralization.

Forums themselves are a form of social media, and they're (mostly) great. For Reddit and Lemmy, debatably the best part is the social elements, like the comments sections. The problem isn't the interaction or the "social" nature of it. Its that these platforms have turned into psudo-monopolies intent on controlling people and/or wringing them for every penny.

Thats not to say toxicity and capitalistic exploitation didn't exist before either. The term "flame war" is older than a lot of adults today. Unlike today though, platforms were both more decentralized meaning they were easier to manage and users could switch platform, and were less alorithmic meaning that users could more easily avoid large, bad-faith actors. You'll notice the Fediverse have both these qualities, which is part of why its done so well.

IMO, the best fix to this, would be twofold. A) break up the big monopolies and possibly the psudo-monopolies. Monopolies bad, simple enough. B) Much more difficult, but I believe that what content a site promotes, including algorithmically, should be regulated. Thats not to say sorting algorithms should be banned, but I think we need to regulate how they're used and implemented. For example, regulations could include things like requiring alternative algorithms be offered to users, banning "black box" algorithms, requiring the algorithns be publicly published, and/or banning algorithms that change based on an individual's engagement. Ideally, this would give the user more agency over their experience and would reduce the odds of ignorant users being pushed into cult-like rabbit-holes.

[–] SorteKanin@feddit.dk 22 points 4 days ago (1 children)

It's not social media that did it. It's monopolistic, unregulated, greedy, giant tech corporations that made the internet shitty.

[–] 4grams@awful.systems 8 points 3 days ago

Exactly, early social media was tons of fun. It was like the early internet but easier since anyone could make a profile with any info.

Then it had to be monetized. They had to glue eyeballs via attention, no matter what kind. Now it’s all rent seeking, innovation is 100% about what can produce an immediate return, no care for the long term. The grift economy…

It was not social media, that was about the people. It’s what the social media companies did in search of dollars that did it in. Greed. Full stop.

[–] CalipherJones@lemmy.world 19 points 3 days ago (1 children)

Community has been replaced by the trough.

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[–] hansolo@lemmy.today 19 points 4 days ago (3 children)

Not the only one, but it's the walled garden platform approach.

The idea (from around 2010ish) was that every platform is an app and every app is everything. A company buys up other smaller companies until you have a payment system, a marketplace, a VOIP system, advertising, job posting boards, 4 different waya to share media, etc. etc.

While the tech world sold this as, and actually viewed this as, some organic online super village, it wasn't. It was a series of shit stripmalls adjacent to a Walmart in a shitberg town on a big freeway linking other shiberg towns with Walmarts. Sterile, restrictive, one size fits all dipshits kind of garbage. There's a kind of person that thrives in the parking lots of Walmarts and stripmalls in shitberg towns, and they thrive on social media, too.

Lemmy reminds me more of early internet as well, but also refined by the common language of those platforms as a common starting point. It's a niche, and it's not for everyone. But it is for you, welcome.

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[–] kadaverin0@lemmy.dbzer0.com 18 points 3 days ago

You're not alone at all. The old Internet died the day Facebook became the dominant social media app and gave the corpo their first real foothold into the digital sphere since the Dot Com Bust. It's not a space for free expression and information sharing anymore. Now it's all fucking ads, slop, and grifting.

[–] Kyrgizion@lemmy.world 17 points 4 days ago (5 children)

Not social media per sé, but definitely "the algorithm" that was introduced around ~2014 and has been tweaked by the likes of Cambridge Analytica to now provide us with endless ragebait.

MySpace was social media and had none of the toxicity.

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[–] Tja@programming.dev 17 points 3 days ago (22 children)

The small communities are still there, you just don't visit them because you are on social media (like lemmy). Forums are still there. IRC is still there. Hell, even BBS and Usenet is still there if you really want to go that way.

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[–] Grofit@lemmy.world 17 points 3 days ago (5 children)

I feel like it's a mix of quite a few things, social media is DEFINITELY a big part of the problem but the monetisation of EVERYTHING is the main problem.

When the Internet was becoming more mainstream around the world (late 90s) most people who put content on there didn't do it for money, they did it just to share knowledge/thoughts or just be part of a small niche community.

This meant while there was less content it was more meaningful, and it got to the point quickly as it didn't need to show you ads etc.

Recipie sites show this perfectly, people used to just post family recipes in cooking forums, now it's all personal blogs riddled with ads splattered between the person's life story and multiple requests to subscribe to related guff.

Ultimately the goal of the Internet shifted from "sharing knowledge/communicating" to "show as many ads as possible". This makes 90% of each site filler to stop you getting to the 10% too quickly, so you get snagged on ads etc.

This is why AI is great for companies, they can put in the important 10% and have it make up the 90%, but it's just adding more noise to the Internet.

Also pair this problem with search engines that now take advantage of the noise to provide "summary" blurbs which mean you don't even visit the sites directly so they don't get the revenue, the search engines do, I think there is a term for this "one click results" or something.

Its such a shame, I loved the Internet from like 1995-2005, you could search for something and get really good information and facts on the subject quickly. Now the same sort of things are lost amongst the filler sites that just aggregate information and regurgitate it as their own, or just out uninformed opinions (maybe even AI results) as content as if it's from experts etc.

I could go on for ages on the subject as there are so many facets to the problem but I can't see any real solutions, it's just a midden heap.

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[–] The_Picard_Maneuver@lemmy.world 16 points 4 days ago* (last edited 4 days ago) (2 children)

Everyone clustered on like 4 websites for convenience, and then browsing the internet started to feel like wandering around different sections of the same department store: sterile, corporate, advertiser-safe, and everything's transactional. Plus, it made it incredibly easy for any party that wants to astroturf public opinion, because now they only have to set up shop on a few sites: botting comments, infiltrating moderator positions, abusing the algorithms.

We desperately need to break the internet's monoculture, and I think federated social media like this is a great start.

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[–] SnokenKeekaGuard@lemmy.dbzer0.com 14 points 4 days ago* (last edited 4 days ago)

Small forums always did exist and always will exist. That cannot and will not change

[–] Furbag@lemmy.world 14 points 3 days ago (3 children)

We could go back to the old internet any time we wanted, but people have been supping on the convenience aspect of having everything bundled into easy-to-digest "apps" that they would have to deprogram themselves first and come to understand that finding shit on the old internet used to take work. Small wonder that people hear that X (formerly Twitter) is going to be the "everything app" and like the idea of that. I personally find it horrifying how many people are glued to social media, and meanwhile I've never had a Facebook account, never had Twitter, never had TikTok, and I'm still doing just fine.

We let corporations get their sticky fingers on everything, so now everything has to be profitable or it isn't worth anybody's time. Even YouTube videos are now all about maximizing engagement, interaction, and viewer retention so that the uploader can collect a paycheck from Google. I don't give a fuck about whatever excuses they use to justify it, people still made great quality content before YouTube partnered with people for revenue sharing.

If TOR wasn't so godawfully slow, I'd be using TOR and visiting .onion sites for everything. It perfectly recreates that "old internet" feeling of web design that has function over form and small communities built around niche topics.

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[–] Nangijala@feddit.dk 14 points 3 days ago (1 children)

I have been here for a few months and Lemmy is gonna disappoint you too, my friend.

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[–] Kolanaki@pawb.social 14 points 4 days ago

I don't blame social media at all. The Internet was, and still is, a communications platform. Some form of "social media" has always existed on the internet even if they were not called that back then.

I blame doing shit for the sole purpose of making money to be what has fucked up the internet. At least it's only fucked on the surface. The real Internet still exists, it's just not right out in the open where any random normie can find it.

[–] altima_neo@lemmy.zip 14 points 4 days ago (3 children)

Social media back then was making stuff you thought was cool and having friends and other weirdos across the Internet also enjoying the same things as you.

Social media today is juicing the algorithm to generate the most views, regardless of whether you like the content you're producing or not.

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[–] FinishingDutch@lemmy.world 13 points 3 days ago* (last edited 3 days ago) (3 children)

Only a fool or a 12 year old would think otherwise. Back in the late ‘90’s, the web had a great sense of community. On forums, IRC, places like Cybertown, etc. You had smaller communities where you could reasonably know most users. They had a human scale; like a friendly neighbourhood.

Modern social media is definitely terrible. It happened because we were too welcoming. Back in those days, the web was a nerd domain. We all shared the same sort of interests and optimism for the future of the web. You had to BE a nerd to get online. To WANT to be online.

But now that it’s too easy for everyone to get on, the idiots have taken over. We really should kick everyone off the web who can’t name at least three characters from either Star Wars or Star Trek.

[–] survirtual@lemmy.world 14 points 3 days ago (2 children)

“The first duty of every Starfleet officer is to the truth — whether it’s scientific truth, or historical truth, or personal truth! It is the guiding principle on which Starfleet is based.”

“We work to better ourselves and the rest of humanity.” — Jean-Luc Picard

Some of the basic tenants of Star Trek society are inclusion and shared progress. Elitism and exclusion are how we got to the mess we find ourselves in.

A better lesson is responsibility for the "nerds." You all sold your talents and abilities to salespeople and conmen instead of seeing the value in yourself. Then, you got manipulated into building a dystopian technology that entraps the common people instead of liberating them.

They needed guidance and you gave them your insecurity instead. The evil desires the technology as it is does not have the intellect to manufacture it. That requires complicit "nerds."

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[–] embed_me@programming.dev 10 points 3 days ago (5 children)

Star Wars or Star Trek.

This is what the sociologists call "eurocentrism"

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[–] bieren@lemmy.zip 12 points 2 days ago

It has destroyed society.

[–] tal@lemmy.today 12 points 4 days ago

social media has destroyed the spirit of the internet?

I’ve known Lemmy for a few hours and I feel like I’m back in the early spirit of the internet.

I mean, Lemmy is social media. You might dislike centralized social media or something, but...

[–] Almacca@aussie.zone 11 points 4 days ago

Social media is a great idea, honestly. What's ruined it is the same thing that ruins everything - money men.

[–] limer@lemmy.dbzer0.com 11 points 4 days ago

I like very much the comparison you made of a rural exodus; inspiring!

[–] 11111one11111@lemmy.world 10 points 4 days ago (1 children)
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[–] Binturong@lemmy.ca 10 points 3 days ago (1 children)

I do agree, but indirectly, cause social media isn't inherently bad; It has been manipulated and exploited by oligarchs into weapons for information scraping and data theft. Zuck... Musk... Don't let them slink away into the shadow and blame the tech. There was a time when social media was mostly enriching and had a potential for community building, and they took that from us to profit massively. The internet is dying, and it's those psychotic freaks that have done it.

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[–] sturmblast@lemmy.world 10 points 2 days ago (1 children)

I miss the days of everyone trying to have their own websites. It provided much more variety and unique experiences. Even if the quality wasn't as... great? But the Tripod, Geocities, Angelfire type sites in the world really let people be creative and build their own sites. I miss those days.

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[–] SpaceCowboy@lemmy.ca 9 points 3 days ago* (last edited 3 days ago)

Yup. It discouraged people from being anonymous and made stupid website accounts be extremely valuable to people.

So it's not about having a conversation with people it's about saying the right things so your account becomes more popular. You don't want to change your opinion on anything because people are following your account because they liked the thing you've said in the past. A stupid website account is a major part of your identity and your past opinions are also part of your identity.

So something that might've been just some weird phase in a small part of your life becomes a calcified part of your identity. The stupid shit you said in the past is part of who you are forever.

There's pressure to get out your opinion to get out your "hot take" before everyone else, so that you'll get all of the attention instead of someone else who got their hot take before you did. Hot takes are obviously going to be poorly thought out and people in a rush to get them out are easily manipulated. Then they get calcified and it results in people on willing to die on some dumb hill.

Because of all of this, people got dumbed done to the point where social media is basically just prison rules now. Gotta join some gang to survive, the gangs are determined by ethno-religious identity and survival is all about making your gang stronger than the other gangs. It would be funny if this nonsense didn't leak into reality, but since a lot of people's social media identity is a major part of their real life identity, all of the internet nonsense impacts the real world.

[–] Sunsofold@lemmings.world 9 points 4 days ago

Which Douglas Rushkoff book is this concept again? I've lost track.

The internet keeps dying again and again. It started as a research project turned into a way to aid research. Then the sphere grew as nerds found a space to connect with other nerds. It was a community space where people knew each other. The only big source of trouble was each year, in September, when a new crop of kids gained access to the internet at their college. They had to be educated in the social structures and ethos of the culture they were stepping into.

Then, in the early nineties, the spirit of the internet died, in the Eternal September, as ISPs encouraged non-nerds to enter the cyber world. The community was flooded with more new people than could ever be trained to follow the cultural standards that had been established, and so they simply overwhelmed the capacity of the society to maintain itself.

Then those people began creating a new culture, a multiculture, with communities and sites forming around anyone with a bit of passion they wanted to share with the world wide web. People taught themselves web development just to share pictures of their families and poetry about their favorite trees.

But then, the spirit of the internet died. Advertisers wanted to take advantage of the new space to which everyone seemed to be devoting so much attention. They started monetizing sites. Creating sites became less and less about sharing your passion, and more and more about generating ad revenue.

And the internet persisted. Despite the disgust of the users, nothing seemed to stop the influx of capital into the community. And then came encryption, allowing people to even buy and sell things online. The internet died again, becoming a giant mall, a place you went to find stuff to buy rather than people to talk to.

And then came social media. It took the idea loved by so many of the early pioneers of the internet, that everyone could have their own site, dedicated to whatever they loved most, and centralized it. Friendster, sixdegrees, MySpace, and so on. With this change, the spirit of the web died again, commercializing even the idea of your personal page, your digital representation of yourself.

It has died. It will die again. Nothing can be relied upon.

[–] TheRealAsmodeus@lemmy.world 9 points 3 days ago

You are not

[–] Zink@programming.dev 8 points 3 days ago

Thanks to Lemmy and Linux I’ve been enjoying the internet in much the same way for some time now.

I even use a desktop PC on a daily basis and it just feels right.

Well, it’s desktop PC but I have the main monitor on an arm so that it can hover over my lap while on the couch. I’m a middle aged dad and my family likes to hang out in the same room together, so it is much more practically usable for me as a couchtop.

[–] happydoors@lemmy.world 8 points 3 days ago (2 children)

I just gotta say, I felt that switch too around that time. 2016-2019ish. Something about how Instagram moved away from encouraging posts of your life to family//friends for pushing an influencer/celebrity sphere. People stopped sharing their lives, ordinary content wasn’t ranked as high. And then the other social platforms copied it

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[–] danzabia@infosec.pub 7 points 4 days ago (2 children)
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Does anybody not think that?

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