this post was submitted on 29 Apr 2025
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[–] Imperor@lemmy.world 52 points 11 hours ago (11 children)

This AR obsession is utterly baffling to me. There are so few real applications and the hardware requirements are insane so it's not something that will get widely adapted anyway. Sure in a decade or so it might have matured enough to have shed all these issues, but AR/VR feels like a really out of touch thing to prusue, especially if you look at the garbage ideas they have on how to use it - virtual meetings??

I get movies and games on these, possibly even some recording and porn, but these are not their B2B wet dreams anyway.

[–] LiPoly@lemmynsfw.com 60 points 10 hours ago (10 children)

In theory, there’s a Million awesome business applications for it.

Let’s say you’re in construction and your glasses tell you exactly what to build where and how.

You’re a waiter and the glasses tell you which table ordered what, needs attention, etc.

You’re a network engineer and the glasses show you on every port which device is connected.

And don’t even get me started on the military applications.

Of course we’re not there yet. But that’s why they’re so obsessed with it. They want to be the first.

[–] floofloof@lemmy.ca 41 points 10 hours ago (3 children)

In the current US political climate, giving everyone glasses with always-on cameras run by big tech companies seems particularly dangerous.

[–] LiPoly@lemmynsfw.com 25 points 9 hours ago

I agree. But unfortunately, nobody gives a flying fuck.

[–] Inaminate_Carbon_Rod@lemmy.world 5 points 9 hours ago (1 children)

I think for the most part society has gotten used to being on someone’s camera when in public at pretty much all times.

It’s something I used to think about, now I just, don’t.

Everyone has been looking for the next big hardware thing. It looked like it might be foldable phones for a little while but I reckon AR Glasses are the ultimate endgame until they start making bio implants.

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[–] thedeadwalking4242@lemmy.world 20 points 11 hours ago (7 children)

I’d really just like some glasses that simulate multiple monitors without needing special software. That’s all I want

[–] WeirdGoesPro@lemmy.dbzer0.com 6 points 11 hours ago

Yep, and that seems to be the route Apple was going. Screens you can place anywhere in your visual field.

[–] Valmond@lemmy.world 5 points 11 hours ago (2 children)

Gotta need some insane resolution for that right? And 1000hz refresh to make things good I guess.

I mean for text editing, coding etc.

[–] turtlesareneat@discuss.online 5 points 10 hours ago (3 children)

Yep I've played with virtual monitors in VR space and I don't even like watching movies on them, the loss in resolution and the way the dynamic aspect of it (using a moving screen to simulate a static screen) makes it a shitty solution. Eventually it'll be good enough to watch TV in but I can't imagine doing serious work in it.

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[–] AtHeartEngineer@lemmy.world 3 points 10 hours ago (1 children)

I want a GTA style HUD at all times 🤪

[–] baggachipz@sh.itjust.works 3 points 7 hours ago (3 children)

Current wanted level by the police would be quite handy

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[–] osef897@lemmy.world 13 points 9 hours ago (2 children)

overlaying ads on literally everything could be the end goal.

[–] dubyakay@lemmy.ca 3 points 7 hours ago (1 children)

Apple is not that strong in the overlaying ads over everything department though.

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[–] Knock_Knock_Lemmy_In@lemmy.world 9 points 6 hours ago (6 children)

This AR obsession is utterly baffling to me.

  • It's a mobile phone you don't need to hold.

  • It's a mobile phone that never goes in your pocket.

  • It's a mobile phone that is always on and has access to everything you see and hear.

[–] kayazere@feddit.nl 8 points 5 hours ago* (last edited 5 hours ago) (1 children)

Sounds like a fucking nightmare, but a wet dream to Big Tech.

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[–] BlameTheAntifa@lemmy.world 5 points 3 hours ago (1 children)

It’s a bummer than those sound like bad things simply because corporate abuse is always a forgone conclusion. If your data was truly private and always entirely under your control and ONLY your control, those would be really attractive features.

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[–] Tarquinn2049@lemmy.world 3 points 5 hours ago (2 children)

Exactly, it's literally just the next step more convenient than a smartphone. You know how many people have neck and back problems now from smartphones? Not having to look at your hands or even hold anything in your hands is going to be so much better. Not having to pull your phone out of your pocket for a map or a web search or a text or to translate stuff(visual or audio). Having both hands free while doing the things your current phone does, or new things a current phone can't do.

It's going to be so much nicer, and sure, the first one is gonna be expensive and not perfect, but it only needs nerds to start with anyway. We'll make sure it gets to a point where it doesn't annoy normal people and offers real value. And while the most popular ones will inevitably be the ones made with walled gardens like apple and meta, there will be good ones too for us nerds to move to once we have finished beta testing the mass market ones for you guys.

It's the same as every tech product cycle. You know the main thing preventing wider adoption of VR/MR/XR right now? Headsets don't look cool... so, once they are a pair of glasses, or sun glasses, the main barrier is gone. Can't say people wouldn't spend 500$ to 2000$ on something as un-necessary as a smartphone every couple of years. They very much do. And if you no longer need to buy or carry a smartphone, all of a sudden you got exactly that amount of money in your pocket.

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[–] suicidaleggroll@lemm.ee 3 points 5 hours ago

Sure in a decade or so it might have matured enough to have shed all these issues

That's the point. They want to set themselves up so that when the issues are shed and it becomes a realistic product, they're already in a place where their product can be the one that takes over the market. If you wait until a product is viable before starting on development, you're too late.

[–] AA5B@lemmy.world 3 points 6 hours ago* (last edited 6 hours ago)

Maybe it’s as simple as the next big product. When smartphones were new, nobody foresaw just how huge they’d become. Nobody could have foreseen what a force they’d turn Apple into. But now improvements are simply iterative, the market is nearing saturation, there’s not much room left to expand what’s next?

Maybe AR. It’s a really cool technology just now becoming practical to implement. Think of them as where smartphones were 15 years ago. Maybe they won’t go anywhere but imagine if they did! Imagine being the company most associated with the next hit tech product!

Apple risks stagnating if they don’t find a next hit product

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[–] IllNess@infosec.pub 37 points 10 hours ago (4 children)

Being able to keep a screen in front of the user at all times is the goal. This is one step closer to replacing the eyes Cyberpunk style.

This is why Siri and Apple Intelligence is so important to Apple, getting away an actual keyboard will make this more addicting. They can decide what to show you before you even start thinking about it!

Corporations would love being able to not only know where you are at all times, but now they have the tech to see exactly what you see!

[–] acosmichippo@lemmy.world 16 points 7 hours ago (2 children)

it’s not that complicated, the goal is to create another hit product that everyone wants like the ipod and iphone.

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[–] markovs_gun@lemmy.world 8 points 7 hours ago (2 children)

There's a gag in Futurama about ads being displayed in your dreams. If that were possible they'd be doing that, but right now they're settling for just the waking hours.

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[–] Dadifer@lemmy.world 6 points 10 hours ago (1 children)

If only Siri could understand what I say

[–] IllNess@infosec.pub 6 points 9 hours ago

I have turned off any assistant app in any of my devices. It would be easier and a lot of times faster just typing out what I need.

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[–] PlantPowerPhysicist@discuss.tchncs.de 31 points 8 hours ago (1 children)
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[–] vane@lemmy.world 15 points 9 hours ago
[–] StarlightDust@lemmy.blahaj.zone 10 points 10 hours ago (1 children)

This is just another attempt to capture even more control over our attention - advertising everywhere. Of course Apple wants it

[–] floofloof@lemmy.ca 4 points 10 hours ago* (last edited 10 hours ago) (7 children)

But think of the constant, total surveillance opportunity for Apple, and how this could help them win favor and contracts from the fascist US government!

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[–] Raiderkev@lemmy.world 10 points 6 hours ago (1 children)

Guess what Tim Apple? No one wants them just like no one wanted your stupid headset that I honestly can't even remember what it was called.

[–] loutr@sh.itjust.works 9 points 4 hours ago (3 children)

Well I do want this, augmented/virtual reality is exactly the kind of shit I dreamt about as a kid during the 90's, and having a huge screen available anywhere I go is pretty fucking cool.

But yeah, I used a VR headset exactly once for like 5 minutes, and there's no way in hell I'd buy one from meta or apple. If Valve releases good XR/AR glasses I might consider it.

[–] Raiderkev@lemmy.world 4 points 3 hours ago (1 children)

It sounds cool in theory, but modern tech companies aren't going to make what you wanted as a kid. Whatever they make will be heavily enshittified.

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[–] maki@lemm.ee 8 points 3 hours ago (2 children)
[–] RedditIsDeddit@lemmy.world 4 points 1 hour ago (1 children)

I mean, AR is pretty awesome to be fair.

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[–] flop_leash_973@lemmy.world 8 points 4 hours ago

There are a lot of things at Apple that I, as the paying customer, would rather Cook care more about than AR/VR boondoggles.

[–] Prandom_returns@lemm.ee 6 points 1 hour ago

Good, I wanna see Apple flop just like Meta's VR nonsense did.

[–] Khuda@lemmy.world 6 points 11 hours ago (1 children)
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[–] 7112@lemmy.world 5 points 11 hours ago (1 children)

Honestly, this is probably the next game changing tech. There are lot of uses for AR. Size, style, and battery life are probably the biggest issues to overcome.

[–] Valmond@lemmy.world 3 points 10 hours ago (8 children)

With the exception for extremely niche stuff like surgery (and they won't use off the shelf AR anyways) what's your usecases to bring AR to the masses?

[–] MyTurtleSwimsUpsideDown@fedia.io 5 points 10 hours ago (1 children)

Boring everyday stuff like reading notifications without pulling out your phone, watching videos on public transit, watching a tutorial while working on a project, reading a recipe while cooking, navigation, watching whatever people watch when they get high, text magnification for folks who need it…

[–] killeronthecorner@lemmy.world 5 points 8 hours ago (1 children)

without pulling out your phone, [doing phone stuff x10]

Ding ding ding.

Everyone is so focused on AR glasses having some killer use case that must justify it's existence. The use case is simply not pulling a phone out of your pocket; not waiting for face ID, tapping your way to the necessary app, and so on.

Removing these micro inconveniences has always been Apple's forte (even if a little stagnant in recent years), so it's no surprise that they will continue to pursue the same.

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[–] Thedogdrinkscoffee@lemmy.ca 5 points 9 hours ago (4 children)

A reality distortion field that seperates a person from the real world? What could go wrong?

It's about as dystopian as it gets.

[–] killeronthecorner@lemmy.world 6 points 8 hours ago

You don't have to strap the internet to someone's face to distort their reality with it, as demonstrated by... Well, gestures broadly

[–] Imgonnatrythis@sh.itjust.works 3 points 7 hours ago

It's taxing imagining everyone naked all the time. I'm at least looking forward to technology doing that for me.

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[–] ABetterTomorrow@lemm.ee 5 points 11 hours ago (2 children)

Boringgggg, do another trick apple.

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