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Report: Apple CEO “cares about nothing else” Than Building Breakout AR Glasses Before Meta
(www.roadtovr.com)
this post was submitted on 29 Apr 2025
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it’s not that complicated, the goal is to create another hit product that everyone wants like the ipod and iphone.
They already did this with Google glass and failed spectacularly. There is no market for this. Nobody is wishing they had computer glasses. It is something being forced onto consumers for the benefit of apple and it will not work.
You'd think with the massive failure of their apple vision they'd have learned this lesson already.
I'm not even a huge proponent of AR glasses, but i think that's a pretty shortsighted view. AR/VR tech was still in its infancy when google decided to drop it (as they do with many beloved products btw), and Apple has a history of repackaging/refining products in a way that allows them to catch on. Apple Vision is by all accounts a cool product, just still way too expensive for mainstream use. The tech is still maturing. I'm not saying Apple will for sure succeed, but it's just silly to outright claim "there is no market for this".
also "forced onto consumers"? no one is being forced to buy anything, what a ridiculous take.