this post was submitted on 29 Dec 2025
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There's a post I saw on reddit that points to the dimple on the side of a milk jug, and makes fun of all the people who don't know what that's for. In the comments are thousands of people giving dozens of different explanations, and all of them are wrong.

It is not there to indicate that the milk has spoiled by popping out due to gasses produced by spoiled milk. If there was enough gas to pop out the dimple, the whole jug would look like a balloon.

It is not there to provide structural integrity, like lateral support to prevent the bottles from crushing. The contents are under pressure, so if there was enough force on the jug from any direction, then the cap would pop off regardless of the shape in the sidewall.

The actual answer is that the dimple is added to ensure that all of the jugs contain the same volume of milk. Plastic jugs are blown into molds, and minor manufacturing variations over time would create jugs that hold different amounts of milk. Larger jugs would hold more than a gallon. They could just fill by volume, but consumers are wary of purchasing a bottle if it appears to be less full than the others. So they add the dimple to make it so that the level of milk is all the way at the top with minimal air between the milk and the cap.

You can verify this yourself by finding different jugs from the same supplier with dimples of different depths, or even no dimple at all. None of those other explanations would explain dimples of different sizes or jugs without dimples.

TLDR everybody is wrong. The milk jug dimples are added to ensure the jug contains the correct volume of milk.

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[–] SoleInvictus@lemmy.blahaj.zone 1 points 3 hours ago (1 children)

You've got it! My work was about sustainability, but that includes plastic consumption, so I learned about the factors that affect the amount used. You're right on the process - they're gross immediately after molding, so washing is next. The molds are water cooled, so they're pretty consistent, it's just heating the tube and the temperature of the compressed air that's affected the most.

The volume change is unintuitively high. Jugs have a high SA:V ratio, being a curvy semi-rectangle with a hollow handle. A 1% surface area reduction results in a >5% drop in volume, about 7 fluid ounces per 1%, or 0.875 cups. Manufacturers really only see <1% reductions, but if they stuck with the same mold through the summer, they'd end up with a jug that looks to be about 0.5-0.75 cups low after filling. That's pretty conspicuous for customers, especially since the top portion tapers, making the level drop even more dramatic.

[–] Professorozone@lemmy.world 2 points 2 hours ago (2 children)

I'm sorry, I'm just not buying this explanation. I'd need more evidence.

What surface area? It's volume we're talking about. You mean if the plastic gets thicker, thereby reducing the interior surface area there is a corresponding decrease in volume? And it's 5 to 1 ratio? So if the plastic is thicker by 20% there is no room for milk?

Winter bottles, summer bottles? Like the temperatures aren't controlled because it costs money? They just compensate with a plug, what every season? Like it costs money to control the temperature of a process but it doesn't cost money wasting plastic.

Hey, I'm not an expert on this subject and I could be wrong but from my perspective you're just some guy on the Internet that sounds like he knows what he's talking about.

[–] Machinist@lemmy.world 2 points 1 hour ago

I actually think they're correct. It explains most of it and jives with my experience.

The amount of plastic used is fixed. Here is a bottle blank I have for a 2 or 3 liter soft drink:

collapsed inline media

We're assuming that milk jugs are blow molded from a similar blank at the bottling plant just before washing and filling.

Milk bottles are either High or Low Density Polyethylene. A notoriously elastic plastic. It also creeps all over with temperature, you can take a bowed 3" thick sheet of it, put it on the floor and it will usually be flat in the morning, especially if it's above 75deg F or so.

Milk jugs aren't a pressure vessel like soft drink bottles.

They're saying that due to the large surface to volume ratio and thin walls, there is a lot of seasonal variation in final volume. This is primarily due to the compressed air used during blow mold, ain't nobody paying to heat or cool it. Also, the ambient temps in the plant, in the blow mold area may see 40deg F swing, maybe more, over the course of a year. They aren't going to pay to condition the air if it doesn't affect final product. Fuck worker comfort.

This would be enough to show seasonal variation in milk level due to volume changes, especially since the jug necks up and exaggerates differences. Reduced headspace probably also keeps it fresh longer due to reduced oxygen. Mostly, if your competetior's jug looks more full, you sell less milk. One producer does it, they all have to do it.

It's a totally believable and logical explanation to me.

[–] SoleInvictus@lemmy.blahaj.zone 1 points 1 minute ago

You're welcome and encouraged to look into it yourself. You misunderstand what I'm saying and draw further conclusions based on that, though, so I can see why it doesn't make sense. I'll take a stab at explaining.

I did mean surface area, not thickness. As volume decreases, so do the dimensions of the object. The thickness of the plastic is already negligible and any change within that plane is a fraction of that, so even less pertinent here. The remaining two planes of the exterior, being several orders of magnitude larger, do experience functionally significant, easily measured change. Those two planes as they relate to volume are most succinctly explained as surface area.

I mentioned the SA:V change to illustrate that this size change isn't visually apparent, so it's important to adjust the volume via the dimple. This maintains a steady milk level so jugs can hold an entire gallon in the winter and ensures customers don't think jugs are underfilled in the summer. In cold weather, the dimensions of the jugs reduce less than 1%, which means visually the change is difficult to notice, but the volume changes a fair amount, around 5%. A change in size imperceptible to most reduces the volume of the jug by about 1/20 without compensation*.

  • This is how manufacturers can so easily fly under the radar with shrinkflation. It's hard to see, especially since they use shapes that obfuscate these changes, but they're easy to calculate.