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this post was submitted on 10 Jul 2025
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The same thing happened in the 80s with Japan. The Japanese were no longer making crappy cars but small and very reliable, affordable cars. Detroit was still making rust buckets, obsessing over powerful engines with bodies that rotted out and defects galore. Detroit got beaten up badly (Chrysler had to get a gov bailout) until they cleaned up their act and improved their products. Protecting Detroit from competition would've just saddled US consumers with decades more of crappy, overpriced, low quality, cars.
https://imprimis.hillsdale.edu/how-detroits-automakers-went-from-kings-of-the-road-to-roadkill/
We still don't let in the small pickups the rest of the world enjoys.
A friend of mine from high school attended the GM Institute and became an engineer for them. One of his first projects was on a team that bought a Lexus and an Infiniti when they first came on the market and took them apart to see how many production defects they had. He said a typical American car at the time (and this was in the '90s after quality had rebounded somewhat from its disastrous nadir) had 300-400 defects. The Infiniti they took apart had 2. The Lexus had 0.
I would kill for a small electric truck... Telo is calling my name, but they don't have a functioning product yet.
Right there with you on small trucks, the kid and I have been drooling over the Slate even if it is Bezos. I drive a '98 Ranger, and we've been kicking around the idea of a Ranger electric conversion.