this post was submitted on 26 Aug 2025
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The reaction has been absurd, but their new logo was definitely awful.
I don't think that the old logo is great either, and the update did improve on technical aspects. You don't want to have all that small text, for example. And generally, simpler logos are preferable.
But...their shtick is a rustic feel. Whatever you can say about the original logo, it did evoke that. I have a hard time seeing the new one doing that.
EDIT: I also think that this compares favorably to another controversial recent rebrand: Musk rebranding Twitter, which was generally seen as not a good idea; Twitter already had a strong brand identity. People weren't happy and Musk went right ahead with it regardless. At Cracker Barrel, the initial response was "calm down, it'll be okay", but they were willing to second-guess themselves, even though I expect that there were people there who were invested in the rebrand.
EDIT2: They'd also done smaller, more incremental changes to the logo in the past, because the "Old Country Store" text had had its typeface changed at some point in the past.
EDIT3: Here's a more-comprehensive history:
https://dwglogo.com/cracker-barrel-logo/
I do find it amusing that the “classic” logo everyone is pining for is from the “ancient” year of 1997…
Tbf as weird as it sounds, ‘97 is vintage now
I hate you for pointing that out.
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I think there's a mistake, other sources say 1977 instead of 1997..
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Who gives a fuck? Let's focus on the fascist takeover happening in every city in the country, and the billionaires almost completely winning the war on the populace.
Jesus, we're allowed to think about other things every so often, it doesn't have to be US politics 24/7
I mean, the headline literally talks about conservative snowflakes, it's kind of related
Kinda wish the public had a similar outrage when Fruit of the Loom modernized their logo in 2000, lol
I'm more upset about Mr Pringle.
Lost not only his hair, but the twinkle in his eye, poor chap.
I just wish they didn't try to gaslight humanity into believing there was never a cornucopia
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I've never seen people freak out so hard over a LOGO change. Jesus, it's not like they changed the typeface to Comic Sans or Papyrus or some shit!
Because everything in the United States has been turned into "us vs them" crap.
Bunch of snowflakes wanting their safe space
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Was it really conservative backlash? I don't think anyone liked it, lol.
Non-conservatives give a shit about cracker barrel?
I gotta meet up with the old people in my family somewhere. I'm not having them in my house are you crazy
Have you tried literally anywhere else? Every few years my wife convinces me to try it again and it's always the worst. Are there really no local breakfast places around?
Some people out there are really reluctant to branch out and try anything different. There's a million places around me selling the same food but better, but some people just want to go to cracker barrel.
Old people especially, but also some people with, for example, autism, ARFID, etc. can be really picky about where they'll eat, and sometimes it's just not worth the aggravation of trying to get them to try something new.
Hell, I have some friends who aren't even particularly picky who can be reluctant to try out new places. Restaurants aren't cheap, I can understand being reluctant to spend money on food you're not sure you're going to like.
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Thank god! Now can we get back to the important issues? How's that WAR ON CHRISTMAS going?
The war on Christmas CANNOT END until Christmas ceases its illegal occupation of November.
We are once again calling on the Claus regime to return to their side of the borders outlined in the Black Friday agreement.
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I just want people to start complaining about "x-mas" again so I can explain very slowly what the Greek letter Chi is.
Good luck with that. The explaining part, I mean.
I've had xtians hound me on various forums for using their own abbreviation, LOL. Even after explaining it to them, they'd still get worked up into a poutrage, deny what I told them, which was obviously true, and, at least on Denver Post forums, run to the mods to try to get me banned and/or my posts taken down.
So the war on Christmas is odd on a theological and economic level. The secular (pagan?) Side is driven by corporations not the woke left. A fact often ignored by the evangelical right.
So what solution do they even want? A commercial with Jesus on the cross saying he thirts and having a Roman soldier pass him a chilled and refreshing coca cola?
Maybe a nativity where one of the wisemen is like and we got something for Joseph too and hand him a power saw?
Wtf
It started because Starbucks had a disposable cup without the words Christmas on it. It was a generic Holiday cup they used through Nov-early Jan. Suddenly we are under attack! Very stupid.
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No bigger snowflake than a MAGAt.
I will continue to not care at all about it. Release the Epstein files.
Called it. They new coke'd that shit.
Just what we needed. Conservatives feeling even more empowered. Goddamnit.
Maybe this success will inspire them to redirect their attention from politics to corporate branding practices.
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Wait a minute. The logo is literally a cracker and a barrel 🤣. I'm surprised conservatives are ok being made fun of.
I am so confused as to why anyone gives a fucking shit about this.
People are bored because their lives are easy. That will change soon.
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Who gives a shit about a logo??? Companies can do whatever the hell they want with their logos so shut up about it and start asking: WHERE'S THE EPSTEIN FILES???
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Lol.
Boomer oriented company chooses to stay in business for a few more years until boomers are all gone.
I went into a Cracker Barrel once. 90% elderly.
Complained about the redesign, isn't Conservative How dare you insult me like this? I am an American and I will not stand for being called a Nazi.
Huh. I guess crackers like representation too.
The new logo did not go over well in some spheres, and on social media, conservative critics accused the restaurant chain of abandoning its traditional values or of being "woke."
When someone uses the word ‘woke’ as an unironic insult, I’ll probably think it’s stupid, but at least I understand what they’re saying. Until now, that is. What the fuck is “woke” supposed to mean in this context? What makes this bland logo change “woke”?
There was a man on the old logo and no man on the new logo. Totally woke.
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Conservative backlash? Are we really putting all the apparent public distaste for the rebrand on the conservatives? I personally haven’t seen any conservatives or conservative-coded people complain at all; in fact, I thought the “outcry” (more like grumbling imo) was bipartisan and something that progressives and conservatives both disliked.
But again, I feel as though in a reaching effort to make conservatives look even worse than they already do, many democrats and associated talking heads are forcing this story that conservatives are so pissed about it.
I’m left as hell and voted for Harris so I hope that gives some perspective when I say that I also think the logo and overall brand look like tasteless, soulless corporate slop. It’s what all corps have done and will always do, simplify and dilute any individuality to appeal to the broadest possible market possible, and we shouldn’t applaud that.
IDGAF about Cracker Barrel and never eat there, and were it not for media pundits accusing conservatives of being pissed, I don’t think I ever would’ve known. That said, if it’s gonna be pushed in my face for brand awareness and marketing, then yea, it looks like shit and I want to eat there even less than before.
Congrats everyone, you’re falling for engagement bait and doing the advertising for Cracker Barrel for free.
Don't you know there are only two opinions in the world? Conservative and Liberal. Everything is neatly sorted into those two opinions. All questions, physical items, debates, people, opinions, foods, roller coasters, pickles, etc. All of it is Either Conservative or Liberal. Democrat or Republican. Whig or ...torry? I dont know. I mean, how could a rational human like fried chicken, grits, antiques, etching style line art, biscuits and old-fashioned candy without also hating Mexicans and hating killing babies?
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This was always the plan.
They only did the this to get their name in the news and get some people talking about them again to increase revenue.
Were it not for the whiny fucking losers and their incessant bitching and moaning over everything, I wouldn't have know nor cared.
I still don't care.
The backlash from the racist bigots you mean. Where else are they going to go after church to be mean to the wait staff
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