this post was submitted on 05 Jul 2025
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[–] meyotch@slrpnk.net 69 points 1 day ago (3 children)

Boo hoo, losers. Your device has a power switch. Influencers have a warped and inflated sense of the value they create. They can stop at any time and use their skills in other ways.

Making good content is hard, but ‘good’ content doesn’t have an expiration date. Shallow brain-rot content does and that’s what the algorithms reward.

The entitlement that influencers have is nauseating. There are many creators out there laboring in near obscurity and producing useful content all the time for little or no compensation.

They are tools for Zuck and fools for propping his platforms up. It sounds like a hard slog, but they can stop any time.

[–] roofuskit@lemmy.world 46 points 1 day ago (5 children)

You're making enemies of your own team. These people are creatives, doing a job they love, and a corporate algorithm forces them to destroy their work life balance to keep doing what they love. And you're belittling them. You need a reality check, these people are not your enemy.

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[–] Lemminary@lemmy.world 7 points 19 hours ago

but ‘good’ content doesn’t have an expiration date.

Yes, it does, depending on the topic. If it's video games, like with MOBAs that get updated regularly, all the content for that patch expires after two weeks. Itemization and champion builds change so much that whatever value there was for you to build similarly is lost, and you're left with a mildly amusing thing about how something used to be.

[–] andros_rex@lemmy.world 3 points 10 hours ago* (last edited 10 hours ago)

Do creative people have viable paths to income that aren’t social media?

How does one survive as an artist or a small film maker, when there is no patronage, government funding for museums is constantly on the chopping block, and any form of art you make is going to be uploaded whether you like it or not?

Our society essentially has no paths to success for creative types other than social media - especially with C-suites deciding that they’d rather use the plagiarism machine to make slop than hire actual content makers and artists?

Making things like clip art used to be a job. You used to be able to paint signs. There was work for mid level artists. Now, your options are trying to go viral on social media/hunt for commissions.

[–] Zorque@lemmy.world 47 points 23 hours ago (3 children)

I heard someone talking about a content creator they watch, and how that creator basically can't take a vacation without losing tons of followers and potentially a major chunk of their income.

[–] Ilovethebomb@sh.itjust.works 37 points 20 hours ago (1 children)

A lot of creators will have a number of videos created ahead of time, so they can go on holiday and still have a steady release schedule.

[–] Zorque@lemmy.world 18 points 19 hours ago* (last edited 19 hours ago) (3 children)

Doesn't help if you're a streamer, though. I guess that was a part I left out, whoops -_-

[–] Ilovethebomb@sh.itjust.works 13 points 17 hours ago

Yeah, that's a whole different world.

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[–] CatZoomies@lemmy.world 19 points 22 hours ago (1 children)

Yep, this exactly. They can never clock out at the end of the day. It isn’t 8 hours of work and you’re done. You’re having to constantly try to innovate. Make tons of content, spend so much time editing, constant filming, constant planning. And if you deviate in your schedule, or upload some content that isn’t interesting, the algorithm punishes you and you may even get people that unsubscribe.

Must be hell when you can’t afford to take a vacation from that content creator life. Can never really “switch off”. Plus the fact that less than 1% actually make it big, and it’s mostly based on luck plus years and years of determination.

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[–] Spuddlesv2@lemmy.ca 7 points 22 hours ago (4 children)

I hear this all the time but I struggle to see how it is true. How many people regularly trawl through their feed looking for creators who haven’t posted in X days and unfollowing them? It would be a minuscule number. I’m pretty darn selective with my follows and I think I’d do this once a year, tops.

I think creators are conflating the everyday ups and downs of follower counts on their platform(s) as being something more. And I think the platforms themselves are encouraging this mentality because they need fresh content.

[–] burgerpocalyse@lemmy.world 5 points 17 hours ago

if someone i follow posts a bad video, i remove them from the 'People I Like' list and add them to the other list

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[–] SayJess@lemmy.blahaj.zone 39 points 16 hours ago* (last edited 16 hours ago) (8 children)

My lord the amount of “I have a REAL job” in here is too damn high. I work 8 hours a night, 40+ hours a week, in an automotive plant. My job can be very stressful, and physically demanding. So what?

I don’t sit here and whine about people that stare at their screens (IT, developers, etc) all day. Are they really doing any work? After all, they are not performing physical labor.

How is it that different for people who create content? I’d argue that they do more work, as they have to set up, film, edit and market their work.

See how silly this sounds? A job is a job. Unless you own your own business, you are making money for someone else.

[–] Zacryon@feddit.org 10 points 15 hours ago* (last edited 13 hours ago) (2 children)

It's easy to try on that pair of shoes. Those ignorants should go ahead and try building a community, try creating a video with some genuine effort regarding its content and - especially - edit it in an appealing way.

Heck, I was doing some Blender rendering for fun as a hobby and am occasionally recording some demo videos of a project I am working at for my supervisor. Sometimes it takes about two hours to edit a fucking 10 minute video. This is just a huge amount of work. No wonder any creator, who has reached a sufficient level of income, hires editors.

[–] Tamo240@programming.dev 8 points 12 hours ago

I also think a big part of content creator burnout is the 'everything is content' mindset. If you work in a factory or an office usually you can go home and not be at work any more. When hanging out with your friends or being with your family also becomes content and therefore part of your job, the mental toll clearly becomes unbearable.

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[–] blarghly@lemmy.world 5 points 6 hours ago* (last edited 6 hours ago) (1 children)

You aren't wrong. But being a social media influencer is something almost no one would accidentally fall into. People who do it intentionally are doing it to chase a dream of fame and fortune and glamor - but because there is a limited amount of attention in the world and it is highly concentrated, you are really rolling the dice on a dream if you decide to commit to it. There is a very high probability that even if you put your whole heart and soul into it and did everything perfectly, you will still never achieve much more financial success than a child's lemonade stand.

It's basically the same thing as wanting to be a blockbuster film actor or a rock star or an NBA player. If you are struggling and unsuccessful... Well yeah, that's exactly what everyone told you would happen. Go get a different job. And if you are successful and famous and making tons of money - "oh no, boohoo, it must be so hard to be successful beyond your wildest dreams."

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[–] Coolbeanschilly@lemmy.ca 37 points 1 day ago (4 children)

I currently scrub toilets for a living while I'm back at school for a mid-life career change. I work ten hours tonight, my feet are still a bit sore from my shift two days ago.

Suck it up, buttercup, get a real job. I'm not sharing all of this to sound like I'm better, I'm sharing this to show what a significant chunk of people do for a living, Joe Jobs.

Being a social media influencer isn't a job for most people, it's a vanity hobby.

[–] Tikiporch@lemmy.world 5 points 1 day ago (1 children)
[–] Coolbeanschilly@lemmy.ca 8 points 1 day ago

No I'm not, walking down that path leads to arrogance and unearned pride. I just live in reality, instead of falling prey to the lies of false riches in the social media popularity contest.

Seek for your own answers and Know Thyself. Please, all of you that are always on social media. Withdraw, do not fall prey to the Siren's Tale of the Glory of Achilles. Instead, seek a good life, one that is quiet, and belongs to you.

Do not become a false god, you cannot live up to that burden.

[–] Zorque@lemmy.world 4 points 23 hours ago (24 children)

This is the most boomer take I've ever seen on this website. And that includes what few conservatives have filtered in.

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[–] some_guy@lemmy.sdf.org 26 points 1 day ago (3 children)

I’m so glad I was young before this stupid reality happened. I have a regular job and no desire for internet fame.

[–] Lemminary@lemmy.world 8 points 19 hours ago* (last edited 19 hours ago) (1 children)

I asked my younger family members what they want to be when they grow up, and being a YouTuber was at the top of the list. I hate this so much.

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[–] mysticpickle@lemmy.ca 21 points 11 hours ago (1 children)

If your "job" is to convince brainless zoomers to eat tide pods or convince them to try DIY plastic surgery with hammers, maybe burning out isn't a bad thing. Maybe we're just seeing nature healing itself.

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[–] dosaki@lemmy.world 7 points 11 hours ago (20 children)

Bonesmashing?! Just when I thought people couldn't get any stupider.

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[–] Sanctus@lemmy.world 17 points 1 day ago (1 children)

You can't turn off any job. We all are burning out in this bitch. At least you're sitting at home making videos.

Okay, not sure how much this matters considering where the world is heading, but:

If they can't get better working conditions because you'll complain (it's not fair, yadda yadda), how will you get better working conditions when they complain (it's not fair, yadda yadda)?

I'm just saying, if you're not willing to play ball, why should I care about your sick pay?

Medicaid is gonna burn up soon. Should I be concerned that you'll be losing coverage, or are we just fully on board with this petty individualism?

[–] magnetosphere@fedia.io 17 points 1 day ago

I imagine that being a content creator as a full-time job is much more difficult than most people realize. Also, the modern work environment is a hellscape, and I can’t blame people who want to avoid it. Still, it’s risky as hell - if the platform you rely on changes its compensation policies, you are screwed, and have even less legal protection/recourse than a McDonalds employee.

I wouldn’t expect a responsible person to take on that level of risk without a safety net. If you’re young and childless, then taking that risk is your call, and it’s unfair for me to judge you. If you’re relying on social media to pay the mortgage for your child’s home, though, you’d better have a backup plan and keep it ready.

[–] Kolanaki@pawb.social 14 points 1 day ago* (last edited 1 day ago)

You can't pause the internet

Something I had to tell my mom all the time.

"Pause your damn game!"

"Its online, I can't pause it!"

[–] rebelsimile@sh.itjust.works 13 points 1 day ago

I think they should stop.

[–] homesweethomeMrL@lemmy.world 11 points 1 day ago (1 children)

Firstly, let's call them what they are, hucksters.

Secondly, I cannot think of anything I give a shit less about than their burnout at making internet videos of themselves.

If you've talked yourself into a world where you must be on social media, you are absolutely fucked. Get out. now.

[–] Almacca@aussie.zone 7 points 1 day ago (1 children)

More like discontent creators amiright?

I've taken to calling them effluencers.

[–] Quazatron@lemmy.world 6 points 23 hours ago (1 children)

effluencers

It perfectly describes their contribution to this reality. Thank you.

[–] Almacca@aussie.zone 3 points 23 hours ago

I'm hoping it catches on. Spread it around.

[–] card797@champserver.net 10 points 7 hours ago

Get a better job.

[–] WanderingThoughts@europe.pub 6 points 1 day ago (1 children)

So they can't keep selling their soul and dignity without consequences.

[–] Zorque@lemmy.world 6 points 23 hours ago

None of us can. It's just a job, just they get even more shit on because they're more public facing figures.

[–] infyrian@kbin.melroy.org 5 points 23 hours ago (8 children)

This whole article is nothing but "waaaaaahhhhhh".

They should shut up and just enjoy doing something they're having an easier time doing, than grinding your average 9-5 job. Do they really think they're the only people on the planet?

sniff sniff "It so hard to turn on a camera and make sure things look right and entertaining for my audience. I thought this was easy street but I don't know how technology, algorithms or the internet works. I just expected money to come free-flowing into my account with as minimal effort as possible that reflects how many subscribers I account for. Woe is me!! By the way, don't use ad-blockers for the amount of ads on my videos because I need all I can get!"

Meanwhile, I work in a straining job where I come home, my knees feel weak, my right ankle is aching like fuck, I am mentally drained, I barely can even put together a thought process that tells me I should even have breakfast while fighting the urge to sleep while I try to have a fraction of what constitutes as a life. As well as work in a place, where I am almost always on threat of being fired for something petty because my management feels they have to have a bone to pick with me by fucking around with me and being snarky while doing it.

And all you're worried about is fucking metrics and algorithms. Shut up. Work a real fucking job. First-world problems. I swear the Guardian went out and picked the whiniest bunch of "content-creators" there is.

[–] Zacryon@feddit.org 7 points 15 hours ago (1 children)

Meanwhile, I work in a straining job where I come home, my knees feel weak, my right ankle is aching like fuck, I am mentally drained, I barely can even put together a thought process that tells me I should even have breakfast while fighting the urge to sleep while I try to have a fraction of what constitutes as a life. As well as work in a place, where I am almost always on threat of being fired for something petty because my management feels they have to have a bone to pick with me by fucking around with me and being snarky while doing it.

Why the fuck are you doing that to yourself? Get another job. It sounds highly unhealthy where you're currently at.

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[–] meyotch@slrpnk.net 6 points 23 hours ago

Yes, they do. Sitting alone in a room, creating video content creates a self-centered and narcissistic worldview. It doesn’t matter how many followers you have you are not really interacting with a single one of them. Get out of your house and meet people in your neighborhood, share your work with them then I’ll be impressed

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[–] roofuskit@lemmy.world 3 points 1 day ago (2 children)

The responses in this thread are sick. So much vitriol for members of your own class who are just trying to make a living doing what they love and creating things.

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[–] griff@lemmings.world 3 points 1 day ago

only use things with pause buttons!

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