this post was submitted on 05 Jul 2025
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You aren't wrong. But being a social media influencer is something almost no one would accidentally fall into. People who do it intentionally are doing it to chase a dream of fame and fortune and glamor - but because there is a limited amount of attention in the world and it is highly concentrated, you are really rolling the dice on a dream if you decide to commit to it. There is a very high probability that even if you put your whole heart and soul into it and did everything perfectly, you will still never achieve much more financial success than a child's lemonade stand.
It's basically the same thing as wanting to be a blockbuster film actor or a rock star or an NBA player. If you are struggling and unsuccessful... Well yeah, that's exactly what everyone told you would happen. Go get a different job. And if you are successful and famous and making tons of money - "oh no, boohoo, it must be so hard to be successful beyond your wildest dreams."
Maybe for the top tier influencers, but there are a ton of people making a reasonable living just by doing it what they enjoy. For example, strategy game streamers:
There are plenty more who are popular because of their skill at what they stream about and are competent enough at keeping people's attention. If you're the best, people will come to you, it's not always just luck. A lot of people get there through luck, but a lot earn their way too.