this post was submitted on 28 Apr 2025
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To be fair, there are tricks to it just like there are tricks for getting better Google results. But "prompt engineering" isn't a fucking career.
It is evidence of a leadership team that is just clueless.
exactly this - SEO (search engine optimization) is huge, just like "prompt engineering" is extremely valuable - and its quite different from SEO. I wouldnt think either is a full-time position but, but learning to effectively prompt and use LLM's is definitely a skill.
In my experience SEO is largely bullshit too and the rest is so simple you could summarize it on maybe two regular pages of paper and actually documented on pages that the search engines publish themselves (stuff like duplicate content, stable URLs, which status codes to use when,...).
Former SEO here.
Content management side of SEO is sort of bullshit, yes. However, I saved an entire website from complete deindexing because I was able to determine Google was rendering the page differently than a user and all Google saw was a giant blank overlay because of the way the cookie privacy was implemented. Ain’t no web developers that I know who are looking into that shit!
Also, figuring out sitewide implementation of pages and usability is big. Basically, technical SEO is a big damn deal and it can go hand in hand with general content creation.
I agree on both counts - honestly, a lot of companies are probably just posting job openings (that will purposefully remain vacant) with titles like AI Prompt Engineer and SEO Specialist to help boost shareholder confidence. I think I'm just fighting against the idea that LLMs should be used like a search engine - i know you didnt suggest that but I've been reading a lot recently about 'ChatGPT lies!' when in reality people are wrongly using a pattern recognition system like its a search engine.
prompt engineering does require skills. It's just that, rightly or not, they are now seen by companies as foundational skills for a lot of jobs and worth investing in training for most employees (rather than hiring a team of prompt specialists).
Like if you work in certain roles you need to have good knowledge of spreadsheet software, you don't go to your company's "Excel guru".