this post was submitted on 28 Apr 2025
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In my experience SEO is largely bullshit too and the rest is so simple you could summarize it on maybe two regular pages of paper and actually documented on pages that the search engines publish themselves (stuff like duplicate content, stable URLs, which status codes to use when,...).
Former SEO here.
Content management side of SEO is sort of bullshit, yes. However, I saved an entire website from complete deindexing because I was able to determine Google was rendering the page differently than a user and all Google saw was a giant blank overlay because of the way the cookie privacy was implemented. Ain’t no web developers that I know who are looking into that shit!
Also, figuring out sitewide implementation of pages and usability is big. Basically, technical SEO is a big damn deal and it can go hand in hand with general content creation.
I agree on both counts - honestly, a lot of companies are probably just posting job openings (that will purposefully remain vacant) with titles like AI Prompt Engineer and SEO Specialist to help boost shareholder confidence. I think I'm just fighting against the idea that LLMs should be used like a search engine - i know you didnt suggest that but I've been reading a lot recently about 'ChatGPT lies!' when in reality people are wrongly using a pattern recognition system like its a search engine.