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A high proportion of people on the Internet in the mid-90s were associated with tech or universities and were comparatively well-educated. It was not a representative slice of society.
https://en.wikipedia.org/wiki/Eternal_September
And that's just college freshmen.
Internet access today is more universally-available. I'd say that it's just a product of seeing society as a whole writing.
A lot of what people read in, say, the 1980s was from mass media. That generally had a journalist
a professional dedicated to writing
and an editor checking their work. Those people probably had gone to college specifically to pick up writing skills, and likely spent a large portion of their professional lives writing. They had a high level of expertise relative to the population as a whole in that field. Now what you're reading is often without that filter. It's not that people in society changed. It's that you'd never seen society's writing; you'd just been reading what experts put out.
It'd be like most of what you'd seen your whole life was furniture created by professional carpenters, and then suddenly every Tom, Dick, and Harry was creating their own furniture.
I remember staring at YouTube comments when YouTube first came out and thinking "good God, these are terrible". Randall Munroe, who clearly had the same reaction, did a whole cartoon about it:
https://xkcd.com/202/
https://lemmy.today/api/v3/image_proxy?url=https%3A%2F%2Fimgs.xkcd.com%2Fcomics%2Fyoutube.png
collapsed inline media
The answer, of course, isn't that YouTube users are unusual. It's that the people who watch videos are more-representative of society than those who are writing and reading long-form text on Usenet or whatnot. That comes as a sudden and abrupt shock if you're used to reading that Usenet stuff. That is, you'd been in a bubble, and that bubble went away.
Randall worked at NASA. If you work at NASA and are accustomed to conversation among a bubble of what people who work at NASA say about space and then abruptly get thrown into an environment where people who don't work at NASA are talking about space, I expect that it's pretty shocking.
I remember also reading about what happened when email entered into businesses. It kind of mirrored this. For a long time, it was kind of expected that executives would have a secretary, because doing things like typing wasn't as widespread a skill and correcting errors on a typewriter was more time-consuming than it is today on a computer. A manager would likely at least get access to some sort of shared secretary, even if they didn't merit a personal one. That secretary likely spent a lot of their professional life writing, and got to be pretty good at it. That secretary was probably a lot better at writing than the typical person out there. Then businesses generally decided that with email, a lot of this dedicated-secretary overhead wasn't necessary, and arranged to have people just write their own memos. They promptly discovered that a lot of people high up in their org charts had very little ability to write understandably (probably in part because they'd been relying on secretaries to clean everything up for years), and for some years after email showing up in businesses, having training to remediate this was apparently something of a thing.
https://en.wikipedia.org/wiki/Secretarial_pool
Is all this a bad thing?
Well...the Internet has democratized communication. It means that everyone has a voice. It's got pros and cons. It's changed how politicians communicate (Trump being a good example). It means that it's easier to get material out there, but that the material doesn't have a filter on it that might have been useful.
I think that it might well be the case that the average person today probably writes a lot more than they did in the past, because electronic communication enables written text to be so-readily and quickly transmitted. I'd wager that the average level of writing experience is higher today than in 1995. It's just that you're seeing a higher proportion of Average Joe's writing than Jane the Journalist's writing than you might have in 1995.