Looks like I'm spoiled for choice. Temu has exactly the same for 11.29. Not that I'd be purchasing from either place; it's just another example of Amazon's enshittification.
this post was submitted on 12 Dec 2025
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Mildly Infuriating
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I always love the nonsensical order of letters that these companies use.
It's because of the US patent and trademark office. Not many people are competing with those who slam their heads on the keyboard for their brand names.
Amazon required a US trademarked brand name after the first bout of "el cheapo boot leg" products hit the news cycle (the pajamas on fire and hair curlers that would kill you), so we had these alphabet soup brand names ever since.
I read that it's to avoid internal competition.
A Chinese company manufactures a product (or parts of it) for a Western brand with high quality control standards.
Half the production output meets the standard and is sold under the Western brand name for a higher price.
The other half is sold much cheaper, with a brand name that sounds unappealing to Western customers but can still be sold to Asian markets or people who don't care and only look at the price.
So the English name sounds bad on purpose to steer Western buyers towards the more expensive brand with a higher profit margin.
Amazon does not require a brand but having a brand allows the seller better access into amazing seller's tools.
Amazing incentivizes this shit and does not give a fuck about it. They could be easily detecting this using LLMs but they don't because they only care so it profits.
My favourite of these company names is still BOIFUN who obviously sell DVD players, baby monitors and door bells.
The one that really stuck with me was COCKFAIS
FOCMKEAS (19mm reamer) SCHNITPWR (12V power supply)
CTIRCHIU is definitely the most premium brand judging by that price, truly a name you can trust
I'm pretty sure CTIRCHIU is a Lovecraftian monster.
Hoement sounds like a word, at least. A... Hoe moment?
I don't care what the Hoe meant, she's still a hoe.
She’s having a hoement, letter.
„went to the bar last night with my girls and met this guy. a few hours later i was having a hoement with him in the bathroom.“
I was thinking it was a movement for sex worker rights, or something
What you mean? HAFSBEVCZ is a totally established, reputable brand.
Looks more like a randomly generated password.
Looks vaguely eastern european
There's a reason for them! I can't find the original video I saw about it, but this one explains it pretty well:
https://www.youtube.com/watch?v=4UrqlMfwUC4
I also like how sarcastic this person sounds (at least to me) during their sponsor segment.
edit: Removed the timestamp from the YouTube link.
You're probably thinking of the HAI video.
That seems very likely. I guess my YouTube search skills aren't what I thought they were. Thank you.
My favourite one so far is "Hoement"
"CTIRCHIU" sounds like an eldritch god