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It seems to mean people who don't consume AI content not use AI tools.
My hypothesis is it's a term coined by pro-AI people to make AI-skeptics sound bad. Vegans are one of the most hated groups of people, so associating people who don't use AI with them is a huge win for pro-ai forces.
Side note: do-gooder derogation ( https://en.wikipedia.org/wiki/Do-gooder_derogation ) is one of the saddest moves you can pull. If you find yourself lashing out at someone because they're doing something good (eg: biking instead of driving, abstaining from meat) please reevaluate. Sit with your feelings if you have to.
You say "pro-AI" like there's a group of random people needing to convince others to use the tools.
The general public tried them, and they're using them pretty frequently now. Nobody is forcing people to use ChatGPT to figure out their Christmas shopping, but something like 40% of people have already or are planning on using it for that purpose this year. That's from a recent poll by Leger.
If they weren't at the very least perceived as adding value, people wouldn't be using them.
I can say with 100% certainty that there are things I have used AI for that have saved me time and money.
The Anti-AI crowd may as well be the same people that were Anti-Internet 25 years ago.
Of course people are using AI. It's the default behavior of Google, the most popular web search. It confidently spits out falsehoods. This is not an improvement.
And there are definitely people "needing to convince others to use the tools.". Microsoft and Google et al are made of people. They're running ads to get people to adopt it.
Buying stuff online and email are useful stuff in ways LLMs can only dream of. It is a technology nowhere near as good as its hype.
Furthermore , "the general public likes it" is a dubious metric for quality. People like all sorts of garbage. Heroin has its fans. I'm sure it'd have even more if it was free and highly advertised. Is that enough to prove it's good? No. Other factors such as harm and accuracy matter, too.