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They do exist to make profits but there is such a thing as returning customers, and that can be very profitable it you dont turn your product into shit.
Thinkpads had such amazing reputation for a long time because they lasted so long and could be repaired. Then they stopped caring about quality and now its just a generic brand that breaks as much or more as the other brands.
That example can be traced back almost directly to IBM selling the Thinkpad brand to Lenovo.
And ask yourself why did they stop caring? They needed more profit, and caring costs a lot. So they tried to lower the level of care to see if they could squeeze profits. Enshitification. The race to the bottom. Couldn't compete with companies making a cheaper product long term. All are really caused by profit being the primary purpose of the company.
And as someone else pointed out, the brand got sold. If it was so successful, they wouldn't have sold it. Clearly it wasn't generating enough profit despite the quality.
Side note, I had one back in the day, those thing sure were solid at the time.
Yeah I agree. Consumers picked other laptops with slimmer bezels, better screens, mostly the super popular Dell xps series that looked much better.
They failed to understand the importance of feel and look. Apple built their entire empire by making those things top priority. Dell made good looking laptops and stole a lot of Lenovos market share.
Now they have nicer laptops but its very late.