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Well, if tickets for a given band are being scalped, then it's a good sign that they're probably initially selling below market rate.
No, it's a sign of an improperly regulated market.
tbh how do you regulate the ticket market to demotivate scalpers?
The same way everyone else who regulates it does it - require the ID of the purchaser to be presented upon entry. Ticketmaster/LiveNation are simply not interested in curbing scalping as they make directly money off of it. Small independent vendors have employed ID verification for a long time to stop scalping along with explicit obvious messaging that tickets cannot be resold prior to purchase.
Also add reasonable limits for the number of tickets someone can buy at a time. Being able to buy 8 tickets in one go is absolutely ridiculous.
Absolutely. And if it's a large group of people, it's not difficult to have several people buy a few tickets each.
People won't scalp what won't sell.
You're right that scalping is an issue that could be addressed. But if people are going to pay the high prices, then most bands/venues will charge those prices.
If the tickets were auctioned, they would basically be sold at market value. You submit the highest price you are willing to pay for the section you want, and the system eliminates the lowest bids until you get to the set of people that bid higher that match the number of seats. Those people get the seats at $1 higher than the highest bid eliminated.
I think that would depend on how you define both the words market and rate.
Simply because some people are buying tickets that were scalped and sold at higher prices, doesn't mean that the scalp price is the true rate.
When you raise prices you actually change your market demographic. The more affluent you require your demographic to be, the less available customers you will have.
If tickets are bought even entirely by scalpers, then live nation is still selling every ticket they have and should therefore be able to profit. If they raise prices, there will still be scalpers but now they have more risk that there's less buyers.
Honestly though, everyone is probably better off saving money and watching local performances and giving money directly to the venue and bands.
The last time I went to a large event that was well priced, it was an insane amount of sweaty people rubbing against me for about 6 hours, most of that was spent waiting, and I got the flu afterwards. It really turned me off to large venues.
Always have been. We had a system where bands didn't make as much as they humanly could because it was generally accepted that the art of live music wasn't made just for the enjoyment of the highest bidders in society. And this is still largely true from most artists' perspective. But they aren't the one setting the prices anymore and profit maximizing, when playing in most medium-to-large venues in NA.