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Seems like a good one to quibble about! I'd like to think through it more myself. I'm going off personal anecdote, so if you have data sources to add I am extremely interested.
I think the strongest 'yes, and' is to point out that TV and toys competing with blocks were both very much present in the 90s and 00s. In the childcare settings I see, Bluey and paw patrol are world's better than Clifford, teletubbies, or Barney. Hilde and SheRa are both excellent television. (I do not wish to disparage Mr Roger's or Sesame Street; note they are still available!)
For toys, I note the spread of 'Discovery Boxes' that make those physics lessons you highlight substantially more accessible. You don't need a mentor whose well educated to steer you towards the cool (and at least directionally correct) properties of nature. I saw only a handful of these before 2010, but they seem much more common now. Compare with the figurines, cheesy electronic noise makers, and furbies.
3D printers are also becoming more accessible (if you don't know someone who has one, your local library might provide! They're reaching that price-point), which has allowed kids (and me) to play with interesting mechanical devices, precise shapes, and have some say in the exact toy you enjoy. I know of one little girl who got special printed 'poop' emojis, which she helped customize and size for her intended play.
We also have much better board games starting to reach this cohort. Candyland, snakes-and-ladders, and sometimes uno are what I remember seeing 20 years ago. While they still make an appearance, I am also seeing Project L, Sushi Go, and unstable unicorns in playrooms. Classrooms now have Hex in addition to chess or checkers.
We can move the range we're looking at to earlier, so that we aren't comparing with the 90s low point (TV still present, mass produced toys still common). However I think as we slide back further, we find substantially more abusive parenting practices, and I think these wash out the benefits of more creative toys. I suspect this is partially causal; parents can manage their children without snapping psychologically partially because we do have quality entertainment for the kids. It's hard work being entertainment all day. Someone could argue (but I am not confident) that entertainment time is replacing pointless labor/waiting/punishment time, and kids are still spending similar hours running around, playing in dirt, and stacking blocks.
My second argument would be to challenge the premise a bit. I know people who are living partially (or even mostly) for the next big cool movie/book/game/show/toy in their life. Silksong has a release date and I certainly feel better about this next week. I think it's an objective improvement that the film nerds get to enjoy quality shows from age 3, and I don't think it would be fair to begrudge them the opportunity (or that so many people take the opportunity). This is a reason to be happy for the kids.