this post was submitted on 08 Aug 2025
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Lately? Everything from rollout, branding, naming suuucks with Sony. Consistently. Their most recent phone is Sony Xperia Z VI. Their most recent headphones are WH-1000XM6. Wtf fuck. Their competition is Pixel 9, iphone 16, air pods pro, etc. ...doing things differently could be done better.
They are a poorly run great company. They make genuinely gpod tech but every business decision is poor.
As an exampl, Sony own a lot of music, like a huge amount of through their labels. The could have made Walkman a streaming service to rival spotify and Apple and stuck it on every Xperia phone for a year for free and got market share. They just suck at getting it out there. They could have been the company to fill the luxury android spot to rival iphone.
Sony got big enough to see themselves become the villain. They're no longer the plucky company pushing technology forward by releasing off the wall or risky products that become groundbreaking. Rather, now they're the highly conservative greedy assholes who are always last to market with anything, are obsessed with trying to make their version of everything proprietary (cables, memory cards, batteries, software...), try to install rootkits on your computer if you want to listen to music, and sue people for watching a Youtube video.
Sony deserves to crash and burn, so any talented employees they may have left can be released from the shackles of lifetime employment at a massive Japanese conglomerate and freed to work somewhere where they might be able to make some positive contribution to society again.
Fuck Sony. Never give Sony a single red cent.
Headphones have always had stupid names because no one ever knows what they're called anyway. Meanwhile Xperia Z VI, well overly obese is exactly in line with all other phones.
iPhone 16 Pro.
Galaxy 18 Pro
I disagree that modern headphones have the same naming issues.
They have an unnecessary blast of letters and numbers in comparison to some others. Even though others have long names they are still better because it is somewhat natural in terms of Brand>Product Line> Current Product.
Again with the phones, I was actually wrong. Sony used to use the letters to show their range and it was again unreasonable but we all recognised that Z was the flagship. Now they use Xperia as Brand then 1, 5 or 10 to show place in the range and then Roman numerals to show their iteration within the range.
Sony Xperia 1 VII which is spoken as "Sony Xperia One Seven" which creates an issue with current naming conventions to align with years so they appear 8 years behind the Samsung Galaxy S25.
Sony Should be selling the Xperia 25, 25 Pro and 25 Ultra or some variation or play on this. If they want to stand out fair enough but its not like they are.