This is really part of it, but it's not included explicitly in that article like it should be.
Other activists, faith-based leaders and consumers already are organizing boycotts to protest companies that have scaled back their diversity, equity and inclusion initiatives, and to oppose President Donald Trump’s moves to abolish all federal DEI programs and policies.
Lots of naysayers trying to convince everyone not to participate, or to fragment efforts with competing ideas.
So much of our consumer culture is buying shit we don't need like impulse buys and stupid movies and fast food. That's profitable stuff, and skipping that for one day doesn't mean you'll just buy it the next day.
Maybe make a trivial amount of effort to find those details yourself.
It's a response to the active class warfare happening, including the anti-DEI efforts.
Targeted boycotts aren't enough anymore. Too many major corporations, often without adequate competition, are working against us.
Nope to what?
I see what you're saying, but it sounds a little like "no true Scotsman", too. I guess Occupy probably did this better, but I'm not sure it helped enough.