Nothing says "I do not care, this is beneath my ability to even think about and in no way affects my decision-making" like painting on your clothing in response to a comment.
It really sells how little she thinks about it.
Just like when someone comments/messages/texts several huge long paragraphs in an argument while constantly saying "I don't care", you can feel the apathy.
I didn't even know the Lighting existed until I read an article about how someone used one to power their home during a power outage.
I make an attempt not to subject myself to marketing, but it seems like marketing for that thing was straight nonexistent for a long time.