a company has no moral guiding principals outside of monetary gain. its board of directors members may have their own individual viewpoints, but as a collective, a corporation is representative only of the shareholder's shared interest in making some money. if they wanted anything else, they would collectivize into another form.
generally speaking the best, i mean the best, you can expect from a BoD member is liberalism and all that entails. from a liberal perspective, pacifism is a virtue to be signaled, not an overall approach to the world with a goal of bringing about a just and fair society. liberals preaching non-violence don't really care if someone is preaching violence so long as they don't practice violence and the results of the preaching of violence remain unseen.
that's how you wind up with liberals saying that the founder of turning point usa did things the right way and denouncing someone doing exactly the things he said were good to do, but moreover, denouncing people who have trained in violence accessing that violence in self defense. in the fight between fascism and anything other than fascism, violence must be used to denounce fascism because it is the only language fascists speak. you can use non-violence to interact with other political positions. those are positions who do not practice solely violence. but fascism believes access to violence grants license to use that violence. you can only counter this belief by rendering it scared to show itself in public
their teachers told them in middle school to use times new roman. they never questioned why because they were raised to not do that ever under any circumstances