this post was submitted on 19 Nov 2025
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[–] TheFogan@programming.dev 76 points 9 hours ago (5 children)

Wow, he's really not reading the country very well is he? 2020, that was a 50/50 move, piss off half the country, earn the support from half of it. (again just talking on a purely business strategy), unless the millitary is about to buy a shitload of toyota's, I don't see how this isn't a horrific play.

[–] Alcoholicorn@mander.xyz 43 points 9 hours ago (3 children)

They're a Japanese brand known for cheap, reliable, sensible cars, do they expect loyalty from the Make America Great Again crowd?

[–] tomi000@lemmy.world 15 points 7 hours ago* (last edited 5 hours ago) (4 children)

I wouldnt be surprised if MAGAts buys more overseas than the average American. Their whole merch is made in Asia.

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[–] hovercat@lemmy.blahaj.zone 5 points 3 hours ago

Except in North America, where a huge focus is on trucks. Just look at how some dipshit chud in Twitter got them to scrub a ton of their LGBT and DEI stuff by posting about their "woke" trucks when their did a pride flag Tacoma. They desperately want to take that market share as it's far, far more profitable than stuff like the Camry.

[–] tomi000@lemmy.world 19 points 7 hours ago

I think the business strategy here is sucking up to a dictator who can decide on a whim that Toyota is now the only American car brand allowed to be American and sell American cars. Or that Toyota parts are exempt from tariffs. Or that Toyotas are subsidised with 300% ontop by tax payer money. Looking at the current situation I dont even think this is a bad decision from a purely capitalist viewpoint, but its cowardly as fuck.

[–] A_norny_mousse@feddit.org 12 points 4 hours ago

Japan has a new far-right-populist/Maga adjacent government. I'm sure that also plays into it somehow - both on Trump's side ("let's give good deals to our friends in spirit") and reading the room nationally. My first thought here is therefore opportunism, in its slimiest form.

[–] BarneyPiccolo@lemmy.today 6 points 2 hours ago* (last edited 14 minutes ago)

These people are living in a different world than the rest of us. He IS reading the room, but we aren't even in the room that he's reading.

[–] Multiplexer@discuss.tchncs.de 5 points 7 hours ago

2020, that was a 50/50 move, piss off half the country, earn the support from half of it.

No, it always would have been a net loss.
Toyota sells a lot internationally while basically 0% of the international customers see Trump or MAGA in a positive light...

[–] Omegamanthethird@lemmy.world 40 points 9 hours ago

Am I going to have to get a bumper sticker saying I don't support that shit? Dammit.

[–] Blumpkinhead@lemmy.world 35 points 9 hours ago (1 children)

Jesus, what a fucking moron lol.

[–] evenglow@lemmy.world 6 points 4 hours ago

Stupidity or desperation? Things are nowhere near optimal in the auto industry.

When is the last time Japan let USA sell their cars in Japan at Japanse dealership while bypassing Japanese automotive standards, laws, and homologation?

When?

According to a recent White House statement, Toyota intends to “export its U.S.-made vehicles to Japan and open its distribution platform in Japan to U.S. automakers.” The Trump administration also noted Japan has decided to allow sales of American-made vehicles and “U.S. safety-certified vehicles” without additional testing.

[–] barnaclebutt@lemmy.world 33 points 7 hours ago (1 children)

Might as well wear a shirt that says I like money and whore myself for it.

[–] Diplomjodler3@lemmy.world 16 points 7 hours ago (2 children)

The thing is he's going to ruin his company in the longer term. So they're not even really making money sustainably.

[–] TankovayaDiviziya@lemmy.world 15 points 4 hours ago (1 children)

Longer term? Sustainably? What are those words? I like money!

  • every CEO
[–] qantravon@lemmy.world 11 points 6 hours ago

Welcome to modern capitalism, where long term sustainable gains are second to short term profit, and destroying a company for the latter is considered "financial genius".

[–] blarth@thelemmy.club 33 points 9 hours ago (1 children)

Guess I bought my last Toyota.

[–] Fedizen@lemmy.world 8 points 4 hours ago (1 children)

Yeah used is fine - aftermarket parts for repair exist

[–] jballs@sh.itjust.works 29 points 8 hours ago (1 children)

I know Toyota shit the bed on EVs, but is this their actual plan to move forward? Suck up to Trump and hope he favors you while punishing your competitors?

[–] Multiplexer@discuss.tchncs.de 12 points 7 hours ago

Plan then seems also to be to massively loose market share in Europe, like Tesla did already...

[–] Alcoholicorn@mander.xyz 28 points 9 hours ago (2 children)

Infront of a Ford too...

Honda is still being normal at least, right?

[–] DaddleDew@lemmy.world 27 points 9 hours ago (1 children)

I was hesitating between Toyota and Mazda for my next car. Looks like it's going to be Mazda.

[–] dan@upvote.au 22 points 8 hours ago* (last edited 8 hours ago) (2 children)

I just wish Mazda would release an electric version of the Mazda 3. They do produce some electric SUVs, but mostly for Asian markets. Not everyone wants an SUV though!

[–] orclev@lemmy.world 12 points 8 hours ago (1 children)

I'll be sad when I'm finally forced to replace my Mazda 6. This all SUVs all the time nonsense needs to stop. I'm surprised they haven't discontinued the Mazda 3 at this point.

[–] Junkers_Klunker@feddit.dk 3 points 7 hours ago

They do sell an electric 6, in Europe at least, but it is a rebranded Chinese car.

[–] vga@sopuli.xyz 6 points 8 hours ago* (last edited 8 hours ago) (1 children)

Mazda 3 is an amazing car for sure. Or at least was when I last owned one.

[–] dan@upvote.au 5 points 7 hours ago* (last edited 7 hours ago)

I loved my 2012 Mazda 3. I sold it around eight months ago, and was sad to see it go. I checked in with the new owner a few months later to ensure everything was still going well.

I replaced it with a 2025 BMW i4, which is a fantastic electric car that just looks like a normal car, without any silly design gimmicks. Exactly what I was looking for. I don't understand why so many EV manufacturers need to make them look so different to ICE cars.

[–] minnow@lemmy.world 9 points 9 hours ago (1 children)

I hope so. My next car was going to be a Toyota or a Honda, and... well......

[–] Vorticity@lemmy.world 7 points 9 hours ago

I like my Subaru if that helps.

[–] eestileib@lemmy.blahaj.zone 17 points 9 hours ago (1 children)
[–] Evil_Shrubbery@lemmy.zip 2 points 2 hours ago

Omg, look at this person in a Toyota, their next car will prob be a W150:

collapsed inline media

/s

[–] ABetterTomorrow@sh.itjust.works 12 points 3 hours ago (2 children)

How sad, I guess no Prius for me. What’s up Subaru?

[–] dublet@lemmy.world 5 points 1 hour ago

As pointed out elsewhere, Toyota own a sizeable portion of Subaru.

[–] WindyRebel@lemmy.world 5 points 2 hours ago* (last edited 2 hours ago)

Bought my first Subaru, a Forester, a year ago and I absolutely love it! Quiet, has the room my family needs, got great AWD, more than enough features, the experience of buying it from the dealer was super easy, I have been treated well before and after purchase as well.

My past vehicles have been a Jeep Cherokee, Eagle Talon, Altima, Mazda6, and a Santa Fe. My fav vehicles I’ve owned and driven are the Talon, 6, and the Forester.

[–] nulluser@lemmy.world 10 points 2 hours ago

I mean, Asian culture does seem to have an unhealthy fascination with Nazis.

As early as 2000, Time did a piece on the country’s Third Reich–themed bars. That trend never fully took off, but it’s still fairly common for Korean teens to cosplay as Gestapo agents.

Known widely as Nazi chic, it’s different from the skinhead or punk swag you find in the West. The trend stretches beyond Korea—in China it was fashionable to dress up like Nazi officers in wedding photos, and a Hong Kong store once hung Nazi banners throughout their shop. In India, a Hitler boutique (with a swastika dotting the i) opened in Ahmedabad in 2012. In Indonesia, Soldatenkaffee, a bar named after a Parisian Nazi hangout and decked out with Hitler quotes and Third Reich flags, has (despite a temporary closure due to outrage) operated in Bandung since 2011; the Indonesia pop star Ahmad Dhani recently performed at a rally for 2014 presidential candidate Prabowo Subianto in Nazi regalia.

But the worst offender in Asia is Thailand. In 2007, some Thai students had a Nazi-themed parade, and in 2012 a school held an SS sports rally. Some Thai language books that use Hitler in their exercises, and a Bangkok KFC knockoff briefly called itself Hitler and used the Führer’s face in place of Colonel Sanders’s. In 2013, the country’s top university had to apologize when students painted a giant mural of superheroes that included Hitler, with which they posed Sieg Heil-ing. And naturally they have Nazi-themed pop groups as well.

And these are only the major, international-headline-drawing cases. From Cambodia to Japan to Myanmar, it’s fairly common to encounter vendors in markets selling swastika-adorned bike helmets, T-shirts featuring Hitler’s mustachioed mug, and Ché-esque Adolf posters of all sorts.

[–] pineapplelover@lemmy.dbzer0.com 9 points 8 hours ago

The dumbest mf around

[–] blue_skull@lemmy.world 7 points 1 hour ago (1 children)

Okay, so as someone with 2 small kids and in the market for a replacement car, the Toyota Sienna is the high mark across available minivans. It being a hybrid was attractive. What do people recommend as an alternative?

[–] lemmy_outta_here@lemmy.world 3 points 1 hour ago

It’s not exactly a minivan but i like my C-RV

[–] FilthyShrooms@lemmy.world 7 points 8 hours ago

Very glad I got a honda instead. Got it used so it's not like I'm supporting either company but still

[–] lilas105@ttrpg.network 5 points 7 hours ago (1 children)

Donald trump must be making him more money somehow.

[–] smeg@infosec.pub 12 points 6 hours ago (1 children)

Toyota is behind everyone else on electric vehicles, so any politician that slows or stops EVs is a friend to Toyota.

Also, green policies favor the adoption of mass transit and other viable alternatives to driving, which is again a danger to Toyota's bottom line.

[–] evenglow@lemmy.world 3 points 4 hours ago

Yup. Desperate times. It should not take a CEO wearing a hat for people to pick up what's going on but it appears people don't get past headlines much these days.

Green energy is the most important thing going on right now but here we have people asking which legacy auto maker hasn't fully embraced capitalism the past 100 hundred years.

[–] BarneyPiccolo@lemmy.today 4 points 2 hours ago

I'm currently considering new vehicles, and Toyotas have won the debate numerous times over the last 40 years, but they are now out of consideration until this CEO is gone. I don't support Traitors or Pedophiles, nor those who do.

[–] DetectiveNo64@lemmy.ca 1 points 2 hours ago

I would only buy a RAV4 made in Canada, not any of their other vehicles made in pedoland.

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