It sold out to a multinational organization becoming non Canadian owned before changing their coffee, all their baked goods, and rebranding as a bit of a psuedo upscale fast food provider.
What was a chill, decent coffee spot with some in house baked good swapped out for just another resteraunt with coffee that served frozen factory made baked goods that are dry, tasteless, overpriced, and boring.
Quality dropped, nolonger Canadian owned, vibe changed entirely, price went up.
Tims shouldn't sell pizza, or fifty different lunch items. It shouldn't be a cheaper upscale caffe, it shouldn't be in competition with starbucks or McDonalds let alone both. But that's what it is now.