this post was submitted on 20 Aug 2025
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Prior to 2003 for sure, which was they year they switched from fresh baked in house to par-baked frozen donuts. I suspect the rot started earlier than that though. The company was actively shifting away from coffee and donuts, and pursuing aggressive growth way back in the 90s.
Around here the timing is always described as "when they gave McDonalds their coffee contract"
Right at that time, the coffee shops that pivoted away from in-house coffee were the ones that survived. When no-smoking was poised to be the standard across Canada, Tims started the focus on food, Salisbury House overhauled and became "decent" vs the shophouse it always had been. Robin's didn't pivot and died a quick death.
I couldn't remember if that was before or after they went public. Must have been before if it was 2003, because I'm almost positive they went public in 2005.