Whether or not the average person will go to a protest is heavily studied in Game Theory.
Unsurprisingly, the consistent finding is that either the person needs to have no risk from attending (lol, facial recognition and Palintir), have no costs to attending, or things have to be otherwise be bad enough that they genuinely think that things can't get worse for them if they attend and change might actually happen if they attend.
See you at work on Monday I guess.