I find it endlessly amusing how popular Randy thinks the Borderlands games are.
this post was submitted on 01 Jul 2025
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They're objectively extremely popular.
They are objectively less popular with the newer stuff.
Tiny Tina's Wonderland is at 25% for recent reviews, 70% overall. That's not glowing. And with their new ELUA a lot of people are planning to boycott. I don't think Borderlands has the pull it once did.
And with their new ELUA a lot of people are planning to boycott.
I hope so, but i was expecting more people to boycott Nintendo, and yet the switch 2 was the fastest selling console of all time. I wouldn't be surprised if everyone does the old "I'm sure it's fine if I get a copy"
I think people on the internet vastly overestimate the support these boycott movements actually have. For every person here or wherever else saying they're not buying a switch, there's 10,000 parents buying one for their kids, or people that just wanna play mario kart with their friends.
And typically the boycotters weren't even the sort of people who were buying a switch 2 to begin with. Maybe there's a subsection of them that will result in some loss of sales but it would be in the fraction of a percent. There's no surprise to me when gamer boycotts fail.
With that said, the sales were unexpectedly high. Maybe people trying to get ahead of potential future tariffs were the reason. I thought cost of living was fucked and nobody could afford anything.
I'll be waiting for the inevitable OLED refresh anyway.
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Tiny Tina is a spin-off, and I doubt the EULA changes will result in much more than the Modern Warfare 2 boycott. Borderlands 3 still sold multiple millions of copies before it even had its first discount, and over 15 million copies total. It was still in high enough demand after an Epic exclusivity period to get hundreds of thousands of concurrent players when it eventually launched on Steam. It's one of very few multi-billion dollar franchises in video games.
That's a fair call on Tiny Tina being a spin off, but with it and the movie kinda tarnishing the name it seems like a bit of an uphill battle.
3 did well, but the game before and after it didn't. Add in people having less money to throw at this stuff and it being "a real fans" price, possible exclusive deals, etc. I just think it's putting up it's own road blocks constantly. The franchise isn't hot and it's fresh off the Borderlands movie joke.
IMO They should fire this wide and fast, keep the price low and sell it everywhere, earn back that trust and good will. Make people fall in love with BL again.
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Also Tiny Tina was actually a fuckin blast to play through. It doesn't drag like some of the main games do, the humor is actually fun because you're basically playing a game within a game and it works as far as D&D stuff goes imo.
Also I actually liked being able to customize my character for once. I don't know about the other voices, but I actually really liked the douchey/cocky voice I ended up going with. There are some fun lines for different quests and such.
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The writing in two was really good. I didn't and still don't care who got the writer's WiiU, I just cared that the story was fun.
the writer’s WiiU
I'm assuming this is an autocorrect, but I can't figure out what the word is supposed to be.
No, it's a sad tale that would be amusing if it wasn't real people, and has occupied a lot of brain time at 4chan and among gamergate-involved persons. If you want to know more, knowyourmeme has a reasonably objective article.
My understanding is the drama from resulted in him leaving before BL3 was written
Oh, thanks for the clarification! Never heard anything about that before.
Borderlands 3 sold over 20 million, that's pretty significant even if it is less than 2. The overall quality has certainly gone downhill, but sales is all the companies care about. In my experience boycotts by people who know what's going on behind the scenes never amount to anything - it's always the potential buyers who don't know or care about that stuff that ultimately determine whether a game's successful or not.
Just not as popular as Randy seems to think.
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Customers already told them this by not buying on Epic and waiting 6 months to a year to buy on Steam.
Why are people taking this even remotely seriously? This is Pitchford doing marketing for BL4. BL3 already showed people don't want Epic exclusivity and there's no such thing as Steam exclusivity. They can choose to release exclusively on Steam but that's just artificial exclusivity because nothing about Steam prevents them from releasing on Epic or GOG.
It's a pointless poll made by Pitchford either to keep BL4 in the media cycle or to just shit stir, possibly both.
There are Steam exclusives, but it's because the publisher chose it to be that way, not because of any incentive by Valve.
That's what I mean by artificial exclusivity. There are games where the developer or publisher decided it's the only platform they will release on but that kind of "exclusivity" is not at all the same as Epic paying developers or publishers to not release on Steam. Valve/Steam doesn't prevent those games being released elsewhere, the developers/publishers themselves don't want to.
I could understand smaller (I'm talking literal solo devs or studios with less than 10 people) choosing to be exclusively on Steam. Supporting other platforms can have huge overhead costs for them. But for a studio the size of Gearbox there's no benefit to being exclusively on Steam. They have enough support staff to manage multiple stores. There maybe be suits wondering if it's worth being exclusively on Epic but there are no suits sitting around wondering whether to be exclusively on Steam or not, the answer is obviously not.
Any chance he’s putting the question on social media to convince other stakeholders above him?
It’s possible he was in a board meeting when some novice shareholder suggested “What if you take an exclusivity deal”? And he just didn’t have clear evidence on hand of that being vastly unpopular. Obviously that could be me being overgenerous to him.
There is a chance but what is he convincing them of? That they should take a non-existent exclusivity deal with Steam? They already have the data that exclusivity with Epic does not work and Steam doesn't do exclusivity deals.
Pitchford is a cunt when he wakes up, and when he goes to bed he reviews a checklist to make sure he still retains the appropriate level of cunt in his daily routine.
He's not doing anything unless it makes Randy Pitchford more rich, or alternatively, makes sure he's still a cunting waste of life.
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Boy, they really are pulling all the stops in trying to make the game shit, aren't they?
The ego on this guy is just unprecedented. It's Borderlands, most people can take it or leave it.
My take is that Borderlands 1 was boring, Borderlands 2 had decent game play but was held up by excellent writing and characterization and every Borderlands game since has been trying to recapture the magic of the second game but just feels hollow. They aren't terrible, but they aren't amazing either.
I feel like borderlands 1 was boring but had some high points, but the dlc really started to capture what the series would become. The general Knox dlc is still one of my favorites.
Fucking don't. Put them on GoG.
Just don't make exclusives. Steam, GoG, Epic, whatever.
Other than GOTY edition of the first game, this entire series has LAN (so far), which is commendable and stupidly rare! I hope the GOTY edition doesn't show that they're nixing this for BL4 as well.
5.6% of [respondents] users said they wouldn't pre-order [on Epic] knowing it would influence exclusivity, 2.7% said they would.
They really brought in those big dollars with making Borderlands 3 a timed exclusive on Epic. A whole 9%. Meanwhile, 91.6% of respondents preferred Steam. Bravo, Randy. Bravo.
Disappointingly, 53.9% still would buy it on Steam if it influenced exclusivity going forward. Even if it is Steam—which has a record of providing better service than its competitors—exclusivity helps nobody.
Randy's twitter poll was stupid. He should have asked "if BL3 is exclusive, will you buy it on that platform?" With the options
- Yes, if it's steam
- Yes, if it's Epic
- No
- STFU Randy, your breath smells like farts
Doesn't matter if you wait a year or two to get it at the non-hype price with full content included
Better if they don't, as they don't deserve people's money.
Well lets see, you are coming out of one of the biggest tanks ever for the gaming movie franchise. The online mentions are far more jokes about your IP than any kind of nostalgia.
Sure, go exclusive! And make sure you code 60% of your next project with AI - the gamers will love it!
I long for the era when fans who were asked if they would swallow future exclusivity deals would stare blankly and say, Wat?
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He can put them in the bin for me. Honestly don't see the appeal.
How does that guy still have a job?
I'm just here to say my god, that article was horribly written!
If this is what humans are cranking out, maybe I should reconsider my opinion of LLMs.
And that website is a fucking eyesore.
Randy can swallow my dick.
I will wait for sale
I will wait for torrent, if at all
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