this post was submitted on 30 Jun 2025
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Microsoft EVP Yusuf Mehdi said in a blog post last week that Windows powers over a billion active devices globally. This might sound like a healthy number, but according to ZDNET, the Microsoft annual report for 2022 said that more than 1.4 billion devices were running Windows 10 or 11. Given that these documents contain material information and have allegedly been pored over by the tech giant’s lawyers, we can safely assume that Windows’ user base has been quietly shrinking in the past three years, shedding around 400 million users.

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[–] lupusblackfur@lemmy.world 165 points 1 day ago (6 children)

If this calculation proves true, one would think losing close to 1/3 of its customers would cause M$ to rethink some of its business policies/plans...

Such as forcing folks to retire perfectly good hardware and buy new if they wish to run Windoze11.

But then again, it's M$... 🤷‍♂️ 🤦‍♂️

[–] FlexibleToast@lemmy.world 83 points 1 day ago (1 children)

1/3 of its Windows customers, not of all of its customers. I bet they still make plenty of money with Azure and Office 365.

[–] henfredemars@infosec.pub 61 points 1 day ago (3 children)

Precisely. Windows is a side project for Microsoft now.

[–] dual_sport_dork@lemmy.world 34 points 1 day ago (4 children)

Especially since the majority of computer users worldwide now no longer use a PC to do their computing. The average consumer now uses Windows only at work. Their personal device, whatever it is, runs Android or is some manner of iDevice, two platforms which have thoroughly eaten Microsoft's lunch.

It's too bad for Microsoft that their mobile platform -- Windows Mobile, er, I mean Windows 8 RT, er, actually it was Pocket PC, um, no wait, it was Windows CE, et. cetera -- all bombed so spectacularly, and the most recent one mere moments before Google took over the world.

I imagine Microsoft is no longer eyeing private users as a cash cow except purely as advertising targets.

It's only a matter of time before some brilliant dipshit over there manages to envision Windows as a subscription service aimed solely at businesses, and the days of Windows as a standalone OS will be over.

[–] henfredemars@infosec.pub 12 points 1 day ago* (last edited 23 hours ago) (4 children)

I could imagine a future where Windows is just a proprietary DE over a Linux system. I don’t think it’s coming anytime soon because of the development cost it would impose, but I don’t see why they would go to such efforts maintaining a system they could get for free if the desktop user base keeps shrinking. They’re just too greedy not to do that. Even the backwards compatibility with Windows software is becoming a solved problem.

Aside from my above rant, the PC is definitely fast becoming an enthusiast/business platform. I opened a retirement account the other day through my smart phone!

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[–] Godort@lemmy.ca 26 points 1 day ago* (last edited 1 day ago)

This will rely on having an executive team that can predict trends beyond the next quarter.

Doubling down on advertising, telemetry, and AI in an overly bloated OS looks really good if you only care about the profits that brings for the next 3 months, rather than how much your userbase resents it. MS is fully capable of turning this around immediately by just making LTSC available to the public without needing to buy a MAK through an enterprise channel, but that means throwing away some recurring revenue in favor of claiming a lost userbase

[–] reddig33@lemmy.world 20 points 1 day ago* (last edited 1 day ago)

It’s Microsoft’s current CEO. All he is interested in is subscription revenue. Xbox hardware is next to go.

Breaking up Microsoft would be the best thing they could do right now. But it won’t happen.

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[–] secretlyaddictedtolinux2@lemmy.world 87 points 21 hours ago* (last edited 21 hours ago) (9 children)

Hey, I have an idea that will help Microsoft:

why not add even more AI that logs everything and then reports it to the government through additional telemetry?

then they could even require the next edition to include a dedicated advertising GPU to take those logs and create tailored ads on the wallpaper as well as occasionally parse the logs and generate summaries for safety purposes!

that will bring the customers back and boost short-term profits too!

[–] Pirate@feddit.org 31 points 17 hours ago* (last edited 16 hours ago)

You mother fucker... You're hired.

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[–] chiliedogg@lemmy.world 83 points 11 hours ago (6 children)

Everyone talking about how it's because of Windows 11 or their greed driving people away, etc. But they're ignoring the big one:

People don't need as many computers these days. You don't have a lot of households with a laptop for every member of the family because smartphones and tablets have replaced the PC for many people for media consumption and basic tasks.

[–] OutlierBlue@lemmy.ca 35 points 11 hours ago* (last edited 10 hours ago) (3 children)

I think you're right on this. People aren't moving away from MS because of their obnoxious behaviour. They're moving to alternate form factors and dealing with Apple's and Google's obnoxious behaviour instead. People are willing to put up with a metric ton of bullshit so they don't have to actually do anything for themselves.

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[–] paraphrand@lemmy.world 22 points 9 hours ago (1 children)

I keep having to remind people around me that phones are the primary computing device for an ever increasing percentage of the population.

Lemmy wants to rail on Windows 11 AND they talk shit about your average person not understanding filesystems.

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[–] BarneyPiccolo@lemmings.world 10 points 4 hours ago

Exactly. My wife hasn't used an actual computer more than a handful of times in the last several years. She does EVERYTHING on her smartphone.

I have never owned a laptop, because my desktop unit is where I do most of my business stuff, and when I'm away from that, my smartphone is good enough.

Of course, the most important thing isn't that we account for two less computers than a few years ago, but the smartphones that we have replaced laptops with, run Android. So that's actually a net loss of 4 MS products.

And after all these years, Windows products still make me frustrated and infuriated. You'd think they would have honed it to a perfect product by now, but every few years they completely reconfigure the UI, and make us have to navigate a whole new, buggy system.

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[–] skisnow@lemmy.ca 71 points 14 hours ago (5 children)

We're in the process of moving to Linux in our company, entirely because of how aggressively awful Windows 11 is. We'd have been perfectly happy staying on Windows 10 forever, but last week our head of development woke up to discover that Windows 10 had spontaneously chosen to "upgrade" itself during the night without him agreeing to it.

[–] nossaquesapao@lemmy.eco.br 23 points 12 hours ago

Wish you success in the migration

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[–] Ilovethebomb@sh.itjust.works 70 points 1 day ago (3 children)

It sounds like a mixture of Chromebooks, and people simply not owning a traditional computer.

Either way, it seems to be mostly Google that's winning here.

[–] cygnus@lemmy.ca 37 points 1 day ago (3 children)

These 2023 stats have Chromebook sales at only ~25M units globally, so this is probably the second scenarion, people decommissioning Windows computers and using the phone and/or tablet instead. https://www.canalys.com/newsroom/global-tablet-market-share-Q2-2023

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[–] cantstopthesignal@sh.itjust.works 50 points 12 hours ago (4 children)

The search function has never been the same since vista. I'm not doing a web search from the search bar. I am specifically searching for files on my computer. F-off. And now I'm constantly asked to save to some cloud I don't give a shit about.

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[–] XiozTzu@lemmy.world 45 points 1 day ago

They don’t care they have Azure now.

[–] NigelFrobisher@aussie.zone 41 points 20 hours ago* (last edited 20 hours ago) (4 children)

My new laptop came with Windows 11, but that’s gone now. Steamdeck must be helping with these figures too. Good work everyone.

[–] squaresinger@lemmy.world 16 points 18 hours ago (1 children)

M series chips on macbooks are likely helping more.

[–] Buffalox@lemmy.world 32 points 18 hours ago (1 children)

The article says Mac sales are declining too.
Apparently most of the decline is people that are simply ditching their PC because they don't need it anymore.

[–] thebestaquaman@lemmy.world 14 points 17 hours ago (7 children)

People ditching their PC because they don't need it anymore doesn't explain that the relative share of Mac and Linux has increased for the past 15 years though. Unless for some reason Windows users are more likely to ditch their PC because they don't need it than Mac or Linux users.

[–] bent@feddit.dk 10 points 15 hours ago (1 children)

I think thats exactly it. A lot of the people begrudgingly have a PC. I bet most of those just use whatever the PC came with. Linux and Mac users are more likely to enjoy using a PC.

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[–] Simulation6@sopuli.xyz 38 points 16 hours ago (1 children)

Just want to say, Google Docs is NOT free. Just because you don't send them money doesn't mean you aren't paying.

[–] hietsu@sopuli.xyz 29 points 14 hours ago

What is free though is LibreOffice, or some Nextcloud document addons (to a degree) if ”cloud” is the thing.

[–] Sillyglow@lemmy.ca 37 points 12 hours ago (1 children)

Forcing people to buy a new computer for nothing more than a security chip on the motherboard will do that

[–] NotANumber@lemmy.dbzer0.com 14 points 12 hours ago

They also had pretty strict CPU requirements. Mostly only 8th gen and newer, or a ryzen, would be required.

[–] StarryPhoenix97@lemmy.world 33 points 21 hours ago (9 children)

It's Linux for me but I also have to assume tablet culture plays a role too.

[–] blackn1ght@feddit.uk 12 points 16 hours ago (3 children)

I think it's more to do with phones - people are just more likely to do most tasks on a phone rather than a laptop.

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[–] Etterra@discuss.online 32 points 23 hours ago

It's almost like if you piss off your users then they'll ditch you.

[–] youngalfred@lemmy.zip 28 points 1 day ago (1 children)

No source for the blog post. Here it is: windows blog

Note that the number has been updated, and at the bottom they state that that figure has been updated.

The original text said 'over a billion'. 1.4 billion is over a billion.

[–] CameronDev@programming.dev 15 points 1 day ago (7 children)

Yeah, this is just terrible journalism.

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[–] Suavevillain@lemmy.world 27 points 12 hours ago (1 children)

Just pure greed and giving users less and less control of an OS will push people away. It did for me outside of work. I don't have any reason to touch Windows that often.

[–] blarghly@lemmy.world 9 points 10 hours ago (3 children)

It's because most people use their phones as their main computing device these days. The idea that the average person would give up the convenience, stability, and familiarity of something like windows because of "pure greed" and "loss of OS control" is a fantasy. The average person would buy a screwdriver with banner ads if it saved them $10.

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[–] fossilesque@mander.xyz 27 points 1 day ago
[–] WhyYesZoidberg@lemmy.world 18 points 11 hours ago* (last edited 11 hours ago)

Enshittification will do that, yep

[–] Lucidlethargy@sh.itjust.works 17 points 6 hours ago (1 children)

What a well earned drop. They keep forcing their bullshit on us, of course we're interested in other OS's as a result.

I do use windows for most things, but my servers will never run anything but Linux at this point.

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[–] ano_ba_to@sopuli.xyz 17 points 1 day ago (1 children)

They just had to copy the walled garden approach of the competitors, and badly at that. They could have not pursued forcing users to a Microsoft account. They could've avoided the telemetry and ads business(/bloat). Google has them beat there anyway. They had the more open alternative to Google and Apple but they're trying terribly to be second fiddle to them. And now Linux has become a good enough alternative to what Windows should've been. They are still the choice for business machines, but they've been terrible with consumer devices.

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[–] Octavio@lemmy.world 17 points 13 hours ago (4 children)

I haven’t had windows for 5 or 6 years when I switched to Mac. But earlier this year I bought a cheap Windows 11 machine because Windows was required for a contract I thought I was going to get (but didn’t). I was going to return it but thought meh it might be nice to have a personal laptop I can play around with. But I was unimpressed with Windows 11 so much that it mostly gathers dust now.

I’m thinking this is the perfect opportunity to take the plunge into Linux. Has anyone on here used Linux and have any advice?

[–] bridgeenjoyer@sh.itjust.works 12 points 12 hours ago

As everyone here will say. Go with linux mint. Haven't used windows in months now and when I do need to its generally way more of a pain to do anything. Plus. Ms wants to shove their shitty ai in my face at all times (so they can recoup the billions they've most pouring into a buzzword). So I refuse to use it.

You will need to have a learning curve with linux. Is basically a German car:" oh wow, this is so genius I love how this was designed! "And then "why the hell do i need a custom 12 pt socket to get this one bolt and why is it completely inaccessbile just to change a brake rotor"

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[–] NocturnalMorning@lemmy.world 17 points 1 day ago

I'm about to make it one more...

[–] DarrinBrunner@lemmy.world 13 points 1 day ago

I was one of the 400 million.

[–] DetectiveNo64@lemmy.ca 13 points 11 hours ago

I'll be joining soon enough, going to dual boot with Linux. Only keeping windows for games that won't work on Linux.

[–] jaybone@lemmy.zip 11 points 21 hours ago (1 children)

Given there’s 7 billion people on earth, I’m a bit surprised this number is so low at only 1.4 billion. People will usually have a home computer and then use one at work, plus all the devices in data centers and other environments where they are not used as a desktop.

[–] InternetCitizen2@lemmy.world 29 points 21 hours ago

Developing world is more about mobile than PC, so that does explain part of the discrepancy.

[–] ramenshaman@lemmy.world 10 points 1 day ago (2 children)

I wonder how many millions of computers are going to end up getting thrown away because they don't meet the ridiculous requirements for windows 11.

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