It seems like it should be sort of a priority for the fediverse to create a high quality alternative to Facebook, which is one of the largest platforms out there, and probably what a lot of people think of when they think of "social media", and yet, the marketing and overall adoption of Friendica is simply abysmal, to put it bluntly.

Issue 1: The super bland and basic on-boarding.

When you visit the main website for friendica, you are greeted with "friendica: a decentralized social media network" followed by a "try it" button. Then when you scroll down, there is basic black text on a white background, explaining things like decentralization, privacy, and interoperability. Do you think that this sort of intro is really going to draw people in? It gives off the vibe of "it is your birthday", a la dwight from the office.

If you click on the "try it" button, you get scrolled to a part of the site that says "Try Friendica" with two sentences that basically say "this website is really complex overall, but don't worry, you can click another button below to browse a list of servers (yes, servers, we are not explaining what that means, just click the button)". The actual server list has a single filter option, language, and if you filter by english, the top server right now is a furry server. If any normie has somehow managed to get this far, they are sure to nope the fuck out at this point.

Assuming you do manage to get past this point, the actual sign up form has way too much information for the average person. The first field is "openID". I'm sure that's useful for those who use it, but why is it the first field? There is also a check box to be added to the public directory, which is checked no by default. What does this mean? It is certainly not explained here. You're not asking for a password? Why not? Oh, because you are making a random password for me I have to copy and paste and then save or change. That's not inconvenient at all. Yet another step of friction for me.

Compare this on-boarding process to other sites on the fediverse. Mastodon has a catchy and succinct explainer on why their site is worth joining followed by a "join mastodon.social" button, or a "pick another server" button. If you go to the servers button, you get several different filtering options, region, interest, sign up process, legal structure, and very notably, a disclaimer that all of these servers have signed a safety agreement. Upon signing up, you first agree to some terms of service, which is very reassuring for those looking for a safe and welcoming platform, followed by entering username, e-mail, password and date of birth. All very straight forward. Lemmy is similarly streamlined and polished, and you don't even need an e-mail to sign up for some servers. Super easy and convenient.

Issue 2: Terrible mascot.

Mastodon has their mastodon carrying a knapsack. Lemmy has the lemming face. Pixelfed has a cute red panda. Friendica has.....some kind of demented looking rabbit with bugged out eyes? Seriously, what the hell is this?

Issue 3: Super basic blog style website.

As alluded to in issue 1, the website is super basic, with almost no polish to it. It looks like someone made it on wordpress. The home page does have some clip art type images and background stuff thrown in here and there, but outside of that, it looks very unprofessional. Again, comparing to sites like Mastodon and Lemmy, which have much more polished and professional looking web design. The clearly put time into making sure new users get a good impression. Friendica puts almost no effort whatsoever.

So these three issues, just from an outsiders glance, are in my opinion some of the biggest things holding back what could potentially be one of the most used sites on the fediverse, at least on the marketing side of things. I do not know how the overall team behind the site is structured, but suffice to say, it needs work.

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[–] MxRemy@piefed.social 27 points 3 days ago (4 children)

While i definitely agree, none of this is a deal breaker for me. What is a deal breaker is this: I am on my third Friendica account now because the first 2 instances both started struggling and then collapsed. The one I'm on now is suddenly running very slow, just like the first 2 before the end. It seems to me like maybe they're kinda hard to run?

[–] korendian@lemmy.world 21 points 3 days ago

You're the third person I've heard this from. Seems marketing is not the only issue.

[–] End0fLine@midwest.social 17 points 3 days ago (2 children)

Every Friendica instance I tried had issues with extremely slow performance and complete nonresponsiveness.

I even tried Friendica.world because Ruud knows what he is doing, but it ran pretty bad too.

[–] ruud@piefed.world 8 points 3 days ago

Thank you, and yes, Friendica.World is still having issues. I even created a separate community for it: https://lemmy.world/c/friendicaworld

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[–] Jerry@feddit.online 12 points 3 days ago* (last edited 3 days ago) (2 children)

The stalls are because the database queries are suboptimal. There is one that occasionally runs that, on my instance (I have 337 active users), can sometimes run for 15 minutes and will lock tables. Everything stalls and backs up.

This query was discussed, and I believe in the next release (but unsure) it will be replaced. Instead of using a ton of "not in" clauses, it does a left join now. In testing, someone mentioned it went from multi minutes to multi seconds to run. But there are a lot more such queries.

I think what Friendica needs desperately is a MariaDB/MySql expert to clean up the queries.

Because Friendica supports groups, you can connect to Lemmy communities. This is what kills Freindica. It just cannot handle the hundreds of thousands of daily connections that come in just from lemmy.world alone. Basically, it then becomes a Lemmy/Piefed/MBIN instance plus a Mastodon instance. The database grows by leaps and bounces, queues back up, and it stalls. CPU pegs without relief.

On mine, I finally had to block the Lemmy User Agent at the Cloudflare firewall. I calculated I would have had to spend another $500/month to allow the server to handle the Lemmy traffic comfortably, excluding the continuing cost for DB space. So far, I haven't blocked Piefed and MBIN, but this could change.

Friendica groups were designed for small private groups or specialized groups. Not public forums. I don't think they ever anticipated someone connecting to Lemmy.world communities and that such groups would become so active. I've told people on my instance that if they want to connect to these groups, they should use Piefed/Lemmy/Mbin, not Friendica.

[–] kudra@sh.itjust.works 5 points 2 days ago

Thanks for this comment! It really explains exactly why Friendica is struggling.

Is a real shame as IMO events (and groups) are really important to get a critical mass of adoption in Fedi. I look at sites like Allevents.in which allow people to submit but most of their event data is scraped from FB. We need Fedi instances which make searching events easy. So many groups and individuals and organisations feel unable to leave FB because they can't see anywhere else to tell people about events, at the moment that is pretty true. But it needs to be an allrounder site, not an event specialist site.

But not being able to connect to busy Lemmy communities would mean Friendica isn't an ideal allrounder, and even if the Friendica instance got big and has very busy groups, it would have issues.

I hope that these issues get solved!

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[–] dil@lemmy.zip 7 points 3 days ago* (last edited 3 days ago)

Idk if it was friendica or lemmy but the space filled up hella fast, friendica needed constant restarts like once a week, ideally daily, or it lagged and you couldn't login or do anything. Was Hosting both, but noped out.

[–] Jerry@feddit.online 26 points 3 days ago* (last edited 3 days ago) (1 children)

It's an acquired taste. Now that I've been using it for months, I prefer it. I like that I have my Bluesky and Tumblr posts completely integrated into my timeline. I can reply to Bluesky posts. When I post something, it automatically gets posted to Bluesky, and Tumblr, if I like. I never go onto Bluesky any longer. Likes and replies from Bluesky are right in with my Mastodon posts and RSS feed posts too. Yes, RSS integrates in as well (obviously you can't reply to them though).

On Mastodon, if someone posts something interesting and I want to see replies and discussions, I can't, unless I remember to go back to the post and look. In Friendica I can click that I want to follow the thread, and it will notify me of the updates, and take me right to the new comment when I click it, it takes me directly to the notification. I love this! If I interact with a post (like it), same thing. It will track it for me. And it does a better job of pulling in replies and responses from all over.

Yeah. Not all good.

I run one of the Friendica servers and it's a problem child. The database grows rapidly and struggles. The database queries urgently need work. Some are super slow. It stalls a lot. The UI is confusing. The developers are not all that active any longer, but still active. The UI is, well, dated.

More info about it here: https://news.elenarossini.com/the-future-of-social-is-here-a-show-and-tell-part-3-friendica/

[–] korendian@lemmy.world 6 points 3 days ago (1 children)

Forgive my ignorance as I am not a developer, but how hard would it be for a new development team to take it over? I know that open source software is a collaborative process, but it feels like most of the biggest fediverse platforms have dedicated teams that drive it. What exactly happened that led this one to fizzle out? What would it take to get another one engaged? Or would it just be a start from scratch type situation?

I do agree that the functionality is pretty good, if not a bit wonky at times. I've heard those hosting servers discuss how hard it is to keep an instance running smoothly.

[–] Jerry@feddit.online 12 points 3 days ago (1 children)

I haven't looked at the code, but it's standard PHP so probably not terribly hard for PHP developers to get involved.

The developers still work on it, are active in the support groups, and answer questions, but they just can't put in the time they used to. I'm sure they'd be happy if someone wanted to get involved. But, I don't think it would need to be taken over, just helped.

[–] rimu@piefed.social 14 points 3 days ago

I looked at the code recently. It's really good, way better than the UI made me expect.

[–] PostiveNoise@kbin.melroy.org 18 points 3 days ago (3 children)

I assume the root problem is a near complete lack of money to make Friendica polished, or user friendly, or full of great features, or well-known. If it's a tiny team who may have other jobs, then it's hard to imagine it getting better.

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[–] ada@piefed.blahaj.zone 10 points 3 days ago

I tried to love it. It's one of the most feature rich fediverse platforms out there. It has groups built in out of the box, it talks to Diaspora as well as Activitypub... But it's just... not nice to use.

[–] cyborganism@piefed.ca 10 points 3 days ago (2 children)

Add to that the butt ugly blue and yellow icon from the 90's.

Diaspora had it going on I found. It's a shame it didn't catch on. And that they didn't adapt it to ActivityPub.

[–] Max_P@lemmy.max-p.me 6 points 3 days ago (1 children)

It was made back when Facebook had that old style UI, in 2010. And then interest in Facebook's format kinda died, and so did the interest in the project.

[–] Chozo@fedia.io 8 points 3 days ago (1 children)

What's crazy is that all I really want out of a social platform is 2010's Facebook. That was perfect. I was keeping in touch with friends and staying updated with their lives. I want that back so bad.

[–] wreckedcarzz@lemmy.world 4 points 3 days ago (1 children)

wreckedcarzz poked you! [poke back]

[Become a Fan]

yeah uh, the 2010 FB wasn't great either...

[–] korendian@lemmy.world 6 points 3 days ago

The poking was annoying, but somewhat endearing. I feel like myspace was where it was at to be honest. There is a site called spacehey that replicates it, would be nice for something like that to be on the fediverse.

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[–] SorteKanin@feddit.dk 10 points 3 days ago (10 children)

Don't want to shout too much about this yet as it's still super early but I am actually working on a new fediverse app that I plan should be covering the same sort of use cases as Lemmy, Mastodon and Friendica, all in one application. With a big focus on user friendliness, easy onboarding and such.

It's still super early but drop me a private message if you're interested in helping or just hearing more.

[–] Pilferjinx@lemmy.world 5 points 2 days ago (2 children)

If you're not creating it to push propaganda I'd be willing to donate to a project like that.

[–] SaneMartigan@aussie.zone 5 points 2 days ago

Where do you place "be kind to each other" on the propaganda scale?

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[–] damon@lemmy.world 4 points 2 days ago (1 children)

How do we keep track of the project and support it?

[–] SorteKanin@feddit.dk 2 points 2 days ago

It's very early. I have a prototype backend server and I'm currently starting work on the frontend. If you have any inputs on features, UX, UI, or anything else that you maybe are missing from existing fediverse apps, I'd love to hear from you, as some preliminary feedback. But again, it's early so there is not much to track yet. But thank you for the interest :)

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[–] SineIraEtStudio@midwest.social 8 points 3 days ago* (last edited 3 days ago) (1 children)

Link for anyone interested:

https://friendi.ca/

Based on the post, I was expected the website to look far worse.

I agree the onboarding isn't great and could use an overhaul.
Had to specifically look search for the mascot (didn't see it on the website) and yeah, that's rough (starting from scratch may not be a bad idea). Flaxy O'Hare
The screenshot also showed a pretty basic UX that could look far better.

I guess in conclusion, I think all your points are valid.

Edit: numbered items and added missing link.

[–] korendian@lemmy.world 4 points 3 days ago

The website is not bad as far as websites for open source software go, but for a social media site, it is honestly one of the worst I have ever seen.

[–] Lumisal@lemmy.world 7 points 3 days ago

Sounds like they're lacking UI, UX people on their team, along with someone good at marketing, and money overall.

I could help with marketing and fundraising, but at the very least the UI and branding would have to be fixed first. I guess if the team was contacted if they'd like a person to fix up the onboarding process and an artist to help make a new mascot I know one who would do it. Actually what would be better would be 2 mascots, to go with the whole "making friends" motif.

Sign up definitely needs to be by interest after going through language, since you're right that the first option would totally nope most people out.

[–] viral.vegabond@piefed.social 7 points 3 days ago* (last edited 3 days ago) (1 children)

I tend to agree. I think that even though it might seem a little harsh, it's also pretty important to be brutally honest and realistic about things like this. Maybe consider sending this feedback to the developers (in a constructive way, of course).

edit:
I wanted to add that I think the name 'Friendica' is a really good one, and I like what they have going on. I have heard good things about it in general, despite the dated design/style elements.

[–] korendian@lemmy.world 5 points 3 days ago

Totally, the name and overall functionality is decent, and I actually do enjoy using it once I figure out how. It just needs a bit of a face lift and overall marketing rework.

[–] Etnmarchand@feddit.online 6 points 2 days ago (2 children)

I originally saw this post on reddit, then saw the thread had been brought here too. As I said over there, I LOVE Friendica for the Bluesky, Mastodon (etc), Tumblr, WordPress, and RSS integration. I wish I could recommend it to my non-tech friends trying to escape Facebook, but I can't yet. They'd go crazy with the random freezes and errors. And the UI has some rough spots. But for me, it has become my primary browser tab for social media.

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[–] Soapbox@lemmy.zip 5 points 1 day ago (2 children)

My complaint about Friendica is that it just doesn't actually seem to do the part of Facebook that I actually want. At least not very well. I don't want to see news, current events, memes and crap in that feed. I want to see posts and pictures from IRL friends, life updates, event organization, interest groups, etc. With privacy settings so only actual friends you want see the posts.

In its current state Friendica seems to just be a skin over mastodon, with some alpha stage friend features.

[–] Jerry@feddit.online 3 points 1 day ago (6 children)

They never explained well how to use Friendica, so it's all guessing. But, I believe, to get a Facebook-like experience, you mark people as "Friends" who you want in a Facebook-like environment. This maps to "Friends" on Facebook. Then you click on the "Friends" circle, and you only see posts and conversations from your friends.

You can also set up groups that federate to other instances, and you can control access to the groups. I've never used it, so I don't completely understand how to do this.

But, I think these are the 2 closest Friendica features for Facebook emulation.

https://wiki.friendi.ca/docs/groups-and-privacy#groups_and_privacy

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[–] rumimevlevi@lemmings.world 3 points 3 days ago (1 children)

The mascot argument seem like cherry picking. I completly agree about the two other points

[–] korendian@lemmy.world 5 points 3 days ago (1 children)

It's part of an overall image. I know it seems minor, but when the sign up is janky, the website is janky, then you somehow get a janky error with some bizarre looking rabbit, it just adds to the pile of things that might make people think it's amateur hour.

[–] Chozo@fedia.io 5 points 3 days ago (2 children)

I couldn't find the rabbit on Friendica's website, but I did find it here: https://joinfediverse.wiki/Fediverse_mascots#Flaxy_O%E2%80%99Hare

You're right, it's awful lol.

[–] Alphane_Moon@lemmy.world 5 points 3 days ago

That's actually pretty funny. :)

[–] bayleaf@piefed.ca 4 points 3 days ago

I don't know. I think it's actually kind of cute. I like it.

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