The same goes for “Apple Intelligence”. It doesn’t exist as a single thing or project. It’s a marketing term
There we have it folks: AI is a sales and marketing.
this post was submitted on 13 Mar 2025
43 points (92.2% liked)
Technology
66353 readers
4536 users here now
This is a most excellent place for technology news and articles.
Our Rules
- Follow the lemmy.world rules.
- Only tech related content.
- Be excellent to each other!
- Mod approved content bots can post up to 10 articles per day.
- Threads asking for personal tech support may be deleted.
- Politics threads may be removed.
- No memes allowed as posts, OK to post as comments.
- Only approved bots from the list below, this includes using AI responses and summaries. To ask if your bot can be added please contact a mod.
- Check for duplicates before posting, duplicates may be removed
- Accounts 7 days and younger will have their posts automatically removed.
Approved Bots
founded 2 years ago
MODERATORS
The author is stating the specific Apple Intelligence term is not one specific feature or app, it’s a collection of all related features, like Continuity.
It’s a fine idea for Apple to brand its AI features under an umbrella term like that, similar to how a bunch of disparate features that allow different Apple devices to interoperate are under the “Continuity” umbrella. But there’s no such thing, technically speaking, as “Continuity” … It’s a marketing term, but a useful one — it helps Apple explain the features, and helps users understand them.
I literally quoted it:
It’s a marketing term
And that’s mostly what AI is; bullshit
It must be bad if Gruber is criticising Apple.
Aww. Gruber is mad he was left out of the loop and isn’t such an Apple insider after all.