this post was submitted on 13 Mar 2025
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Something Is Rotten in the State of Cupertino (daringfireball.net)
submitted 1 day ago by just_another_person@lemmy.world to c/technology@lemmy.world
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[–] TK420@lemmy.world 13 points 1 day ago (1 children)

The same goes for “Apple Intelligence”. It doesn’t exist as a single thing or project. It’s a marketing term

There we have it folks: AI is a sales and marketing.

[–] deranger@sh.itjust.works 4 points 1 day ago (1 children)

The author is stating the specific Apple Intelligence term is not one specific feature or app, it’s a collection of all related features, like Continuity.

It’s a fine idea for Apple to brand its AI features under an umbrella term like that, similar to how a bunch of disparate features that allow different Apple devices to interoperate are under the “Continuity” umbrella. But there’s no such thing, technically speaking, as “Continuity” … It’s a marketing term, but a useful one — it helps Apple explain the features, and helps users understand them.

[–] TK420@lemmy.world 1 points 21 hours ago

I literally quoted it:

It’s a marketing term

And that’s mostly what AI is; bullshit