I thought this was kind of a myth? I recall it being something like the quarter pounder was just well marketed so beat out even bigger burgers.
this post was submitted on 19 May 2025
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If we're talking about a focus group specifically comprised of regular fast food consumers, you're already kinda pre-selecting for the lowest common denominator.
No surprise that this segment would have lower education overall
Maybe the problem is that nasty pointy cucumber on the bottom of it. Wait, it's that a veggie burger? Who the hell puts pointy cucumber on a veggie burger?
Is that like a crab cake as a burger? What's up with the giant chunks of cucumber? That sweet and sour sauce running down it is gonna make that so messy and the bun is gonna be sliding off in both sides and soaked through.
Christ that is more cursed a burger than an A&W burger could ever be.
Yeah, if this is the burger they introduced then I think we know why it failed.
Burger looks like ass
Carl's Jr. did the same thing. The 1/3 pound was perfect. Two 1/4 patties are too much, one 1/4 patty is too little.
I miss the Carl's Jr. 1/3 pound burger.
We can't afford bigger burgers now anyway, the price of beef is insane. And when bigger burgers are desired, they'll sell "double quarter pounders". Not that Americans generally need bigger burgers anyway, but that's a different topic.
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The funny thing is McDonald's also tried 1/3 lb burgers later on, and also failed.
It's probably also why they don't advertise a Big Mac is 1/5 pound of beef, because it would make the Quarter pounder lose interest I assume.
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