this post was submitted on 11 Mar 2025
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Facebook is constantly experimenting on consumers — and even its creators don’t fully know how it works. (www.sauder.ubc.ca)
submitted 19 hours ago* (last edited 19 hours ago) by Tea@programming.dev to c/technology@lemmy.world
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  • Users of social media platforms like Facebook are part of constant marketing experiments
  • Because algorithms are driven by AI and machine learning, it’s impossible to know how social media companies are choosing what to show — and not show — different groups of people
  • Because there is no “random assignment”, marketers can’t fully tell if one ad might work better than another one.
  • In the process, groups of social media users can be excluded from important messages
  • Algorithms are so precise, they can target people down to an individual level
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[–] Orangedrops@feddit.uk 0 points 16 hours ago

I have have made it to the wrong side of 40 without ever owning a Facebook account. Neither do I use watts app or instagram or X.

I have loathed social media from day one and always been of the opinion, anyone I actually care about or want to hear from I’m in touch with.

Don’t get me wrong, work groups / activities I do outside of work that I’m involved with curse me because I won’t join their groups, but alas, I have lasted this long and don’t see me caving in now :)