this post was submitted on 24 May 2025
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I have this version of Battleship.
It is crazy; that this seemed like a good idea to put on the box, at any point in the past.
All that 50's "advertising" that was essentially social conditioning and oppression, hear me out, because all the women had to do all the jobs while the men were gone. They got a taste of freedom, their own money and skills. They were all like, how hard can it be, boys do it. But when the men came back they had to shove them back in the box, they had to effectively put the cat back in the bag, it required a huge effort of bullying from the government and all. Like they hit hard with this kinda pervasive stuff, everywhere. That's when women were forced into the "get in the kitchen" role. Now we get to have both! Work AND be predominantly responsible for the majority of the house labor and child raising, yay!
Nothing wrong with this image. Men in that era had other expectations. The game was marketed to men because it was "battle ships". Products for the girls were marketed in similar gender stereotypes of the time. Even today some family's enjoy this dynamic. Many women like being stay at mom parents that cook and clean inside the house while the men are there to empty gutters and take out the trash.
That still isn't a reason to put women on the box, let alone ones washing plates.
I don't think it was an issue then. Things have changed, but back then I really think people were more okay with the idea that a kitchen was the women's domain. Even today in relationships there are still these dynamics. Women work more so work is more shared. But my wife and almost all girls I've dated were the ones who really encouraged certain expectations of gender roles. Yes they want to be independent and treated well. But they give you a look when you're fixing something they can't. It's a great feeling. Are there story's of lazy douche bag layabouts, of course. But I also think there was a lot of story's where this dynamic did work. Husbands and wives that both worked hard and were happy with a wife that did dishes while the husband played with the kids. And vice versa the wife played with the kids while the husband painted the fence or installed a patio for her garden. I don't think it was this doom and gloom that the Internet says it was just over a board game box