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In general, there’s the sunk cost fallacy. But I think there’s an additional, related component in politics. Trump in particular but many politicians (and whatever Elon Musk is) are conmen and not particularly smart. They’re just charismatic — I don’t personally get Trump or Musk’s charisma but apparently a lot of people do. (And their tweets alone are evidence enough to prove they aren’t clever.)
And so any time Trump or Musk or whomever does something completely idiotic, supporters compensate by telling themselves it’s all 12 dimensional chess and they’re actually brilliant. It’s just too embarrassing for them to admit they were conned by a fool. So, they double down to compensate. But ultimately, most conmen aren’t smart. That’s why they’re conmen.