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If you figure that most pickup trucks in 2025 aren't really being used in the role that historically they held: inexpensive, no-frills utility vehicles
but as status symbols, expensive, large, luxurious vehicles
that's not necessarily bonkers. In fact, it's possible to make a vehicle more-desirable by making the price rise:
https://en.wikipedia.org/wiki/Veblen_good
https://www.reddit.com/r/cars/comments/ausbav/average_pickup_truck_prices_went_up_61_in_the/
I don't know if I'd normally cite wolfstreet.com, but they've helpfully graphed the price of a new Ford F-150 versus a Camry over the years:
collapsed inline media
The pickup truck is primarily selling to a different market segment than it once did. If the reason you buy a vehicle is to demonstrate to others who see you that you can afford to buy the vehicle...then having a higher price permits for the thing to be an even more potent demonstration.