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Target is under a national boycott because after George Floyd's murder they made a big deal of increasing racially equality though a huge commitment hiring more black employees, selling goods from black-owned businesses and suppliers, and so on. The minute Trump got elected they canceled all of that and denounced "DEI". They are the corporate poster-boy for throwing away values for MAGA, and drive the rest of the industry in the same direction with their example.
It's more they became the most pushed one and you fell for it. Large companies restructure constantly and they made the smart move to hide their diversity policy from the current administration. They still have diversity goals, they just don't share them with the public.
My company did the same thing. Removed the DEI term but left everything else in place. You fell for their corporate renaming strategy.
Even if you believe that, they're enabling Trumpism by acquiescing, whether or not they secretly still "care" about diversity