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It's media being manipulated by megacorps to push whatever they want to cash in on. Also ads. Also also, you're getting old!
Great example would be music industry. If you listen to radio, you would notice that most of the modern music is just bunch of the same artists that are topping the charts. But there are also way more great artists that create music today that are unheard if your primary source of music is radio.
Enter Spotify (or at least how it used to be before 2022). Spotify would give you choice what to listen to. Would suggest artists that do similar music to what you like. It made discovering new artists very easy. For years 3 major labels were dictating what majority of people would listen to. But now people can finally chose what they like. And that is what makes Spotify so hard to drop, considering recent issues.
Same with movies. Not that there are no good movies or series out there. It is just what these mega conglomerates dictate on what is pushed to the masses. An insanely good indie movie has nothing near the budget to advertise itself as some meh-grade Disney flick can have.
I suggest to go off mainstream. Mainstream media is not where "it's at" anymore. Get into indie movies. Might be good to start checking some particular directors and their catalog.
Same goes to YT. I fucking love me some small content creators.
Games? - Single player, online/split screen co-op. Each year there are bunch of really good games are released. Indie genre now is the new hot way to play and enjoy games.
Do not go on mainstream meme subs. These suck. Find some small subs that offer meme experience. Eventually any sub that grows big entshittifies beyond repair.
News. This shit cant be avoided entirely. Maximum you can do is to minimize exposure to news. Do not scroll as much on your phone and use TV just for movies and series.