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People keep talking about divided media and a lack of shared shows - did nobody else see all the KPop Demon Hunter outfits last Halloween? I swear it was about 20% of the outfits at my kids' school. Nobody seeing the Stranger Things merch in stores for the new season?
There's still new shows most people see, and some are good ones - but the media landscape changed. Used to be, in the US, you had CBS, NBC, ABC, etc. The difference is now it's Netflix, Disney, Paramount, and so on. The quality mix is still pretty much what it was, but you've got to go to where they've moved to - YouTube doesn't have much professionally done content.
As for 67, that just seems like what memes have always been to me. The Beans meme here was random too, but no less meaningful for it.