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It did get better for a while, but now it is worse.
The problem with short form, which is quite evident to those of us who grew up with regular form TV back in the day, is short form format mimics a TV advertisement of yore, most of the time (exceptions exist, we’re talking middle of the bell curve numbers here). The type of music played is exactly that bad as well.
As such, shorts usually hit the brain like an advertisement under the guise of not being one.
I’d be curious to know if shorts consumers are more likely to consume ads, now that they’ve been thoroughly trained to consume advertisement format vids/music.