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MoviePass. Although it looks like they relaunched in 2022 in limited markets.
It ain't the same.
Good to know!
Yeah, but MP was very obviously a "designed for Enshittification" company when they were charging like $20 for unlimited movies in a month and paying out full price for movie tickets that in my area were around $16 ... if I used it twice they lost a lot of money. Hell, if I used it 3x in 2 months they still lost money.
For my family, it was very much a "this isn't going to last, enjoy it while you can" program..
It did definitely show that people not going to movies isn't a shift in people's enjoyment at theaters and is instead very clearly a cost issue. Price it appropriately and people will be back in the seats. Price it too high and they'll just wait the 3 months until it comes out on streaming/disc or just completely forget about it altogether
Just my $.02
ETA: You're willing to overlook sticky floors or whatever at a $5 matinee, you're not going to overlook it paying nearly $20 and the nicer chairs are now an expectation and not just a 'value add', so that's not enough!
that was of course the original assignment by OP!
I am with you, although I don't understand the logic of movie theaters. The ticket is stupid expensive, the food is even worse, and then the quality of both the movie watching (if you get a bad seat) and food is absolutely terrible.
I haven't visited since Everything, Everywhere, All at Once (2022), where before COVID I'd go about once a month. Some of it may be due to movies being duller these days, but the vast majority of my reticence is the terrible experience and cost/value ratio.