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Have you noticed the new way of promoting horrible food by telling you it has lots of protein
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this post was submitted on 02 Dec 2025
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“Zero carb!” - a ton of artificial sweetener and fats. Makes up for the carbs twice over with fat, leading to pretty high caloric density
“Source of protein! - has some protein in it, perhaps more than another product in the category, but protein still is probably less than 50% of the carb content by mass, and also has fat. Never mind the quality or bioavailability of the protein.
Protein is starting to enter the zeitgeist as something that is helpful for muscle maintenance during weight loss and for helping with satiety. But like anything, if you don’t pay attention, reading the ad copy not going to help reach your goals.
That's generally what you want when you're eating low carb. Although the type of fat is important.
Yes, but if you put away 5 keto protein balls (10g protein, 30g fat) you’re eating a lot of calories that 10g protein, 20g carbs (including fibre) wouldn’t provide. My point is that just putting the label on it doesn’t make it conducive to your goals.
That’s before we get into “keto” products with 30-50g carbs per serving.