this post was submitted on 15 Nov 2025
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Valve's new hardware will NOT be loss leaders (sh.itjust.works)
submitted 1 day ago* (last edited 1 day ago) by mnemonicmonkeys@sh.itjust.works to c/games@lemmy.world
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Can everyone please stop claiming and speculating that Valve's new hardware will be loss leaders? If you watch LTT and Gamers Nexus's first videos on the announcement, they actually spoke with Valve's engineers. And the Valve representatives already said that the new hardware WILL NOT BE LOSS LEADERS.

There isn't even evidence that the Steam Deck was a loss leader. All GabeN said was that the lowest cost launch model was priced "painfully", which doesn't necessarily mean it was sold at a loss, it could easily have been sold at a very tight margin.

And no, low margins does not meet the definition of a loss leader. A loss leader is a product sold below cost, in that every unit sold actually costs the seller money.

I get the desire to speculate on new hardware. It's fun and it helps pass the time until we hear more info from Valve. But there's limits to what is reasonable. Valve has already stated that the new hardware won't be loss leaders, so hoping and/or claiming they are isn't reasonable.

Sorry for the rant, but all of the comments that seem to have only skimmed headlines are quickly getting to me

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[–] RicoBerto@piefed.blahaj.zone 2 points 1 day ago (2 children)

You are correct in that all technically fit the definition of computers. However consumers don't care about technical definitions or think rationally about purchases. They don't all do a rational analysis of the products on the market that would accomplish their goals and spend accordingly. They walk into GameStop and buy one of the boxes that makes call of duty show up on their living room tv. Just like the Deck fits the definition of a handheld computer with a built in screen and controllers for playing games but isn't stealing any customers from the switch.

Deck isn't selling millions and it's doing just fine. The Steam Machine will be a small computer box priced as such and there won't be a single person that decides to buy it over a ps5, and that's fine. Valve doesn't have to compete with consoles cause they don't make consoles.

Valve themselves have said that the Machine will not be priced like a console but like an entry level PC whatever that means. The only people that will notice this to buy it are people who already know what a PC is.

[–] mnemonicmonkeys@sh.itjust.works 3 points 1 day ago

Deck isn't selling millions and it's doing just fine.

I don't have have an issue with the rest of your comment but this quote is factually wrong. The Deck actually has sold multiple millions of units.

[–] EldritchFeminity@lemmy.blahaj.zone 1 points 23 hours ago* (last edited 23 hours ago)

I'd say the Deck isn't stealing customers from the Switch because they are filling different market niches. The Switch is a portable console with portable Nintendo games made for it. The Deck is a portable PC that gives you access to your entire Steam library on the go.

The GabeCube, however, could absolutely pull some customers of the PS5 and Xbox depending on the pricing - especially with Microsoft's demands that every part of the Xbox division see a 30% profit margin. The Big Three isn't going to become the Big Four, but I think it will make some ripples. Steam running in Big Screen mode is effectively a console interface, and it plays Call of Duty just like the consoles. And with Sony finally moving away from console exclusive games, it means that Steam has almost full parity with the libraries of both of the consoles going forward while also offering access to all kinds of indie games that the consoles don't. The GabeCube can play Call of Duty and Ghost of Tsushima, but it can also play Ultrakill and ~~Bloodborne~~ Nightmare Kart, and neither Xbox nor Playstation can say that.

Edit: And this doesn't even mention old games. The Steam library has access to all kinds of old games that never get ported to new consoles when a new generation releases, meaning that its library grows in step with the consoles but you can still play your old favorites without having to keep buying them again or keep your old consoles around.