this post was submitted on 15 Nov 2025
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Can everyone please stop claiming and speculating that Valve's new hardware will be loss leaders? If you watch LTT and Gamers Nexus's first videos on the announcement, they actually spoke with Valve's engineers. And the Valve representatives already said that the new hardware WILL NOT BE LOSS LEADERS.

There isn't even evidence that the Steam Deck was a loss leader. All GabeN said was that the lowest cost launch model was priced "painfully", which doesn't necessarily mean it was sold at a loss, it could easily have been sold at a very tight margin.

And no, low margins does not meet the definition of a loss leader. A loss leader is a product sold below cost, in that every unit sold actually costs the seller money.

I get the desire to speculate on new hardware. It's fun and it helps pass the time until we hear more info from Valve. But there's limits to what is reasonable. Valve has already stated that the new hardware won't be loss leaders, so hoping and/or claiming they are isn't reasonable.

Sorry for the rant, but all of the comments that seem to have only skimmed headlines are quickly getting to me

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[–] DarrinBrunner@lemmy.world 171 points 1 day ago (11 children)

We could, you know, just wait and see.

*ducks*

[–] ivanafterall@lemmy.world 38 points 1 day ago

WHY YOU LITTLE...

[–] NOT_RICK@lemmy.world 21 points 1 day ago (1 children)

But will the new valve hardware help fill the empty pit in my chest?

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[–] PumaStoleMyBluff@lemmy.world 18 points 1 day ago

If you don't have a rigid and openly hostile opinion within 3 seconds of a new product announcement, you are an anti-capitalist commie!!

[–] someguy3@lemmy.world 11 points 1 day ago (2 children)
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[–] The_Picard_Maneuver@piefed.world 52 points 1 day ago (4 children)

Since they've said it's basically an entry level gaming PC that will cost more than a console, I think the >700, <$1000 speculation is most likely.

[–] ampersandrew@lemmy.world 28 points 1 day ago (5 children)

that will cost more than a console

Is that part of the quote? Because I just saw "priced like an entry level PC, not like a console", which was more ambiguous than saying "priced like a console". One man's entry level PC is $300, and another's is $1000. I have a mini PC with the power of a PS4 Pro, which I'd easily consider entry level, and it cost me $530 about a year and a half ago.

[–] The_Picard_Maneuver@piefed.world 28 points 1 day ago (1 children)

It's possible I'm just interpreting the quote wrong. I figured they were making the distinction between "console" and "entry level PC" as a way to say "The price isn't set yet, but don't expect this to be $400-500"

[–] ampersandrew@lemmy.world 12 points 1 day ago (8 children)

Yeah, leaving it ambiguous like this leads to wild speculation, and I think you misquoted that with your own assumptions. You might be right, but Digital Foundry seems to think $400-$500 is possible. Given the cost of my own mini PC, which is older and requires higher margins than Valve can get away with, I would even believe $400-$500. But we just don't know. Everyone's best guess for the price of this thing has a low floor and a high ceiling, which will make this all really funny once we know the actual price.

[–] The_Picard_Maneuver@piefed.world 11 points 1 day ago (1 children)

I will be so impressed if they manage that. It would be a day 1 buy for me at that price.

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[–] squaresinger@lemmy.world 50 points 1 day ago (21 children)

It can't be a loss leader.

The steam machine is, hardware-wise, just a regular Mini-PC. Valve even lets you put whatever OS you want on there. So if this was a loss leader, that would mean that non-gamers and even small businesses would buy these, would install Windows on them and use them as office PCs, with Steam probably not even installed on the PC.

With the Steam Deck, the form factor made it impractical or at least really weird to use them as office PCs. The steam machine doesn't have that issue.

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[–] missingno@fedia.io 47 points 1 day ago (6 children)

Console manufacturers sell at a loss because they need to sell the console first before they can sell anything else. They can expect to make that money back on software the user could not have bought without the console.

Valve doesn't need people to buy Steam Machines to get them to start using Steam. In fact, I suspect most units sold will be to users who are already invested in the ecosystem. Selling at a loss would just be a straight loss to them.

[–] jj4211@lemmy.world 9 points 1 day ago (1 children)

Probably true, but there is a chance they might convert some console gamers...

But not enough to bet on it with a loss leader probably.

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[–] chiliedogg@lemmy.world 36 points 1 day ago (4 children)

They can't sell them at a loss without a locked-down ecosystem. Sony learned that the hard way with the OtherOS support for the PS3 that lead to a ton of them being purchased to build cheap supercomputer ls and never spending a dime on games or software to cover the loss.

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[–] paraphrand@lemmy.world 25 points 1 day ago* (last edited 1 day ago) (1 children)

I’m aware of Valve being very generous with warranty/replacements of controller hardware for the Index. Even years after the warranty is up. But I think this is because of the major durability issues and known defects that the Index Controllers have.

In any case, Valve seemingly has lost money on a certain percentage of Valve Index kits/controller hardware. Based on how many people I know, including myself, who have gotten replacement hardware from Valve. Sometimes many times for recurring issues.

But I’m not aware of Valve doing the same for the Deck.

Edit: and you can tell they focused really hard on making the new controllers more durable:

  • No charging port to melt
  • durable sticks that won’t start drifting
  • No special finish on the controller that can be worn/scratched away
  • No internal battery to go bad
  • seemingly far fewer delicate parts

Funny point on the melting charging port. 2 years or so after the Index came out, SteamVR started warning using with a status dialog that told users to stop charging their controllers while they use them. They never accounted for long play sessions and people who would want to charge while playing.

USB-C has durability issues when used like that.

[–] owsei@programming.dev 8 points 1 day ago (1 children)

Doesn't the new controller have internal batteries?

[–] pycorax@sh.itjust.works 6 points 1 day ago (1 children)

I think they're referring to the Steam Frame controllers, not the Steam Controller.

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[–] warmaster@lemmy.world 16 points 1 day ago (4 children)

Cost aside. If they don't price it competitively between the Xbox and the PS5, the Steam Machine will be DOA.

The Deck is a perfect example of what they should try to replicate. If they don't do that, it will flop.

[–] RicoBerto@piefed.blahaj.zone 17 points 1 day ago (2 children)

It's a small computer, it isnt going after the Xbox or PS5 customers. It's going for the people who want a computer in their living room.

[–] Arcane2077@sh.itjust.works 17 points 1 day ago (8 children)

This comment is so silly and yet I keep seeing it everywhere. What do you think the Xbox and Playstations are? What is it that xbox and playstation customers are looking for that this small computer isn’t?

[–] deranger@sh.itjust.works 17 points 1 day ago* (last edited 1 day ago) (13 children)

What do you think the Xbox and Playstations are?

Consoles.

What is it that xbox and playstation customers are looking for that this small computer isn’t?

I have a hard time even figuring out what you’re trying to ask here.

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[–] JoshuaFalken@lemmy.world 12 points 1 day ago

I'm not sure cost can be set aside from a price discussion when they've explicitly stated it won't be a Costco rotisserie chicken.

With the number of consoles sold this generation, I'm not sure where the limit is for what people will spend to play the games they want. With console pricing has trailing budget gaming PC's, I could see a number of people getting a Steam Machine in lieu of the next Playstation or Xbox.

What would be interesting to see in the future is the split between units sold to lifelong console players making a change, and pre existing Steam users with stuffed libraries buying one for the couch. If the latter make up the majority of sales, but they priced it like a chicken, that'll be a problem pretty quick.

Hopefully it shakes out well and indie game developers reap some well deserved rewards.

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[–] krooklochurm@lemmy.ca 15 points 1 day ago (4 children)

To be a loss leader doesn't the need to lead to something?

The only way it could make sense that they're selling these at a loss would be - oh yeah. They're coming straight for Nintendo / Sony / Microsoft now, huh?

The day I see a steam console in wal mart is a day I will be very happy.

[–] RightHandOfIkaros@lemmy.world 11 points 1 day ago (3 children)

For Valve it would ideally lead to a new Steam account being created. Which would make sense if someone got one as a gift or something, naturally they would set up a Steam Account if they didnt already have one.

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[–] porkloin@lemmy.world 8 points 1 day ago

Some of the third party steam machines from 2015 actually had some distribution to Walmart stores. I saw it in the flesh!

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[–] LettyWhiterock@lemmy.world 11 points 1 day ago

To be fair, I don't watch either of those youtubers. So I had no knowledge of this.

[–] Tywele@lemmy.dbzer0.com 9 points 1 day ago (2 children)

I‘m always amazed at the amount of people believing the Steam Machine will be sold for the same or less than the most expensive version of the Steam Deck while being six times as powerful.

[–] Deconceptualist@leminal.space 22 points 1 day ago* (last edited 1 day ago)

Just playing devil's advocate here. I don't necessarily disagree with you, but there are some interesting factors at play.

  1. The Steam Machine won't need a screen or battery, two of the most expensive components on the Deck. So that can go into better CPU/GPU/RAM instead.
  2. Valve proved they can make a successful physical hardware product with the deck. That gives them a lot of negotiating power with AMD to get the best deal they can.
  3. Unlike with the Deck, they're releasing three new gadgets in almost all major countries simultaneously. That means they may have already started manufacturing months ago, and are benefiting from economy of scale at an entirely new level.
[–] TheMinions@lemmy.dbzer0.com 12 points 1 day ago (1 children)

I’m fully expecting an 800+ USD price tag. And I’ve made my peace with that.

[–] snooggums@piefed.world 10 points 1 day ago (2 children)

That's my average, but wouldn't be super surprised if it was up to $1000 due to tariff and AI shenanigans

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[–] UltraMagnus@startrek.website 8 points 1 day ago (1 children)

Steam's business model does prevent it from pricing its consoles like Sony, Xbox, Nintendo, etc. since they need the console itself to be profitable, not just a means of bringing in games sales.

It's plausible that they're taking into account an uptick in overall game sales from this console - at least for me, I've been purchasing new games mostly off of steam rather than playstation/nintendo ever since I got a steamdeck - but you're right that they aren't going to sell at a loss.

Regardless of the price (and whether or not I even buy one), I think it's healthy to have another "big" player in the console market.

Regardless of the price (and whether or not I even buy one), I think it's healthy to have another "big" player in the console market.

Tbh, I think it'd be healthier if the console market finally died and Playstation and Nintendo migrate to PC. Closed off ecosystems are anti-consumer

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