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It's because people have generally accepted that marketing is a thing, and will be a thing - and that as long as it isn't directly harmful, it can actually be beneficial to the consumer.
Which, to be fair, makes some sense. On one hand you have people who want a service, on the other you have the service that wants to make money. But running that service costs more than people are willing to pay so you bring in a third party who gets to advertise to the people while giving money to the service for this, subsidising costs and making a cheap service possible. It's a win-win-win situation, isn't it?
Well it would be if it wasn't for this damn end stage capitalist constant hypergrowth requirement. Everything has to make a constantly growing profit. If the profit GROWTH isn't higher than last year, your business is crap. So now everyone is milking every last drop of money from every possible angle, leading to more ads, shittier services, and people moving on. Thanks to the greed of the few, the otherwise good thing, or acceptable status quo, is now crap.
Marketing isn't at fault for this, it's just a symptom.