this post was submitted on 06 Nov 2025
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As an aside, you can tell how successful the rebranding of twitter as “x” has been, since even now more than 2 years after the rebranding news articles still have to add “formerly known as twitter” every time they mention it.
That dumbass throwing away the Twitter brand for a damn letter should be proof enough to anyone that he's a moron
It blew my mind when he announced it. Brand recognition is one of the most important things companies hope for, and Twitter was in it's own, very select brand recognition club at the top. Tweeting became part of everyday vernacular, in the same way that googling something became synonomous with searching online. It's a company's wet dream. No one says "gramming", "threading", "facebooking", etc. Maybe Snapchat has snapping, I'm out of the loop but even I've used tweeting/ed in every day conversations.
That recognition is the stupidest thing to just throw away, especially to replace it with something that can't replace it from a language perspective. Xing makes no sense in context.
But I also still say Facebook and Google instead of Meta and alphabet
Those are changes in parent company names though while the services Facebook and Google still exist. The rebrand of Twitter to X continuing to not stick for people is a much bigger failure on their part than Meta and Alphabet not entering the general zeitgeist.
Even Grok AI follows up with that reminder when it mentions X.